Healthcare

Providing strategic marketing services to the healthcare industry.

Marketing Success in the Healthcare Industry

In the dynamic world of healthcare, marketing success hinges on the ability to connect with and engage your audience while navigating the unique sensitivities and regulations of the industry. At Inner Spark Creative, we understand that effective healthcare marketing is not just about promoting services; it's about fostering trust and building relationships. By leveraging our expertise in digital media, we craft campaigns that resonate deeply with patients and healthcare professionals alike. Our approach combines empathy and professionalism, ensuring that each message not only reaches the right audience but also speaks to their needs and concerns in a meaningful way.

Moreover, our data-driven strategies are the heartbeat of our marketing success in the healthcare sector. At Inner Spark Creative, we believe that every decision should be backed by robust data and insights. This commitment enables us to tailor our marketing efforts to the specific dynamics of the healthcare industry, ensuring maximum impact and relevance. From targeted social media campaigns to SEO-optimized content that addresses the specific queries and concerns of patients, our team is dedicated to delivering results that not only meet but exceed the expectations of our healthcare clients. In this rapidly evolving landscape, Inner Spark Creative stands as a beacon of innovation, guiding healthcare providers towards marketing success with expertise, integrity, and unwavering dedication to client success.

Healthcare Marketing Services

Medical Arts Eye Clinic

The Challenge:

Increase First-time Patients & Luxury Customers

Medical Arts Eye Clinic & Optical is both an ophthalmologist and optical shop. Like many medical practices, Medical Arts wanted to grow the number of first-time patients they were seeing each month, but they had another goal as well. They knew there was untapped revenue potential in their optical retail sales, and needed help reaching people likely to buy designer eye-wear.

Increase First-time Patients & Luxury Customers
The Solution:

A Plan to Rebuild a Digital Presence

Since 2016, we’ve planned and executed an integrated marketing plan for Medical Arts Eye Clinic. Each tactic worked towards one or both of their objectives - growing new patients and increasing retail revenue. This plan included a new website, SEO, and several types of digital advertising.

A Plan to Rebuild a Digital Presence
Services:

Web Design

Medical Arts needed a website that achieved many things at once. It needed to present information on ophthalmology and eye care services, as well as details and brands offered on the retail side. The website needed to be appealing and easy to use for a wide range of audiences, particularly college students and retirees.

Web Design
Services:

SEO

Medical Arts Eye Clinic not only needed a new website, but they also needed their site to come up in local search results for their keywords. Prior to partnering with Inner Spark, they were completely unranked for nearly all of their desired search terms. Before long, they were not only ranked, but they climbed to #1 on Google for their highest value keywords.

SEO
Services:

Digital Ads

In additional efforts to drive traffic to their new website, we have used a variety of digital ads over the years. We have used Geofencing, Google Display, and Social ads to push retail promotions. We have also used these digital tactics seasonally for times of year that are prime for new patients, like back to school. These efforts supplement the driving force of SEO for the practice. That way, in these peak seasons, Medical Arts Eye Clilnic is not only findable by the desired audience, but we’re preemptively getting them in front of the audience too.

Digital Ads
The Results:

Continued Growth in Patients and Retail Revenue

At the start of our relationship, Medical Arts aimed to grow both new patients and retail revenue. Through our planning and targeting of digital tactics, we have enabled them to continuously meet those goals year after year. Since working with Inner Spark, new patient intake has grown by 20%, online appointment bookings have increased by 80%, and optical sales gross receipts have doubled.

Continued Growth in Patients and Retail Revenue

Take the Next Step

We would love to learn more about your business and what challenges you need help with. Get in touch today.