Home Services

Providing strategic marketing services to the home services industry.

Marketing Success for the Home Services Provider

In the competitive world of home services, achieving marketing success hinges on the ability to connect authentically with homeowners and build lasting relationships. At Inner Spark Creative, we recognize that for providers of home services, from plumbers to landscapers, trust and reliability are the cornerstones of their business. Our marketing strategies are tailored to showcase these essential qualities, highlighting the expertise, professionalism, and customer satisfaction that define our clients. We focus on creating engaging, informative content that speaks directly to the needs and concerns of homeowners. Whether it's through educational blog posts, compelling before-and-after project visuals, or client testimonials, our approach is designed to demonstrate the tangible benefits and value of our clients' services. By leveraging social media, local SEO, and targeted digital advertising, we ensure that home service providers are not just seen, but remembered and chosen by their local communities.

Moreover, in the realm of home services, personalization and community engagement play pivotal roles. Understanding that each homeowner has unique needs, Inner Spark Creative employs data-driven strategies to tailor marketing efforts for maximum relevance and impact. We harness the power of customer data to create personalized communication, from email marketing campaigns to customized offers, enhancing the customer experience and fostering loyalty. Our team also recognizes the importance of local community involvement and reputation. We assist home service providers in building a strong local presence, whether it's through engaging with community events, local sponsorships, or neighborhood-focused marketing initiatives. This localized approach not only boosts visibility but also solidifies our clients as integral, trusted members of their communities, driving marketing success for home service providers.

Home Services Marketing Agency

Ben Franklin Plumbing

The Challenge:

Raising Search Rank

As a service industry business, Ben Franklin understands their fate is determined by their Google ranking. The Yellow Pages have become redundant. If anybody needs a plumber, they will search for one online. This is why it is so important to not only be found but be one of the top results on Google. Ben Franklin needed to improve and strengthen their ranking on Google to ensure they were a top result when people were searching.

Raising Search Rank
The Solution:

A Dual Approach: SEO & SEM

In order to achieve this and obtain a high number of clicks when people are researching plumbing options SEO services complemented by SEM services needed to be implemented in order to get the best results for the business.

A Dual Approach: SEO & SEM
Services:

Search Engine Optimization

In order to commence SEO work and help Ben Franklin climb search rankings, we identified all relevant search terms that were getting the most traffic and focused on growing their ranking for those terms with onsite, offsite, and local SEO.

Search Engine Optimization
Services:

Search Engine Marketing

It is widely known that SEO work is a long-term endeavor, and results do not occur overnight. With this in mind and the fact they wanted results fast, we recommended supplementing the SEO work with a Google Ad campaign to enhance their Google presence and maximize lead opportunities.

Search Engine Marketing
The Results:

Stable Top 5 Rank for Search Terms

Ben Franklin Auburn’s average rank rose from 31 to 2 across all targeted keywords. All targeted search terms have now achieved a stable top 5 result. Given the success they have seen with the Auburn market, similar strategies are being implemented in multiple other markets to increase their presence and capitalize on opportunities.

Stable Top 5 Rank for Search Terms

Take the Next Step

We would love to learn more about your business and what challenges you need help with. Get in touch today.