Powersports Marketing for Dealers: SEO, PPC and Social Media

We provide off road vehicle dealer digital marketing that turns research into visits and leads. Our team builds SEO, PPC and social programs that highlight inventory, financing and promotions so shoppers book test rides and request quotes.

Powersports PPC targets model families and location terms that show buying intent. Powersports social media showcases deliveries, ride clips and seasonal offers, then pairs them with paid campaigns to keep leads flowing.

Your dealership is more than just the sale. Establish a vision of how your audience should see you, then plan the interactions that will express that vision effectively. We specialize in understanding what makes you as our client unique, and crafting custom content that heightens the passion you and your customers share for thrilling outdoor experiences. We start with an engaging website and search engine optimization, to ensure your dealership makes a good first impression before your competitors have the chance! We support this impression with re-engagement marketing to keep prospects on track to buy. And to secure for you the benefit of manufacturer co-op funding for advertising, we can provide assistance in documenting spend and requesting reimbursement. Your OEMs want you to succeed, and so do we!

Powersports Marketing Resources

Powersports Marketing Strategies

Play to Your Strengths

Find the common ground between the singular qualities that make your dealership shine, and the needs that really matter to your customers. We think through this branding “sweet spot” with our clients and create content that strengthens the bond between you and the people in your market. Then we make these qualities the foundation for everything you say to your potential customers– your website, social channels, ads, even post-purchase communications. This content projects the sense of adventure and fun that ties all powersports enthusiasts together, on social media platforms like Instagram and Facebook. And when you deliver that thrilling experience for your customers and they sing your praises, we can leverage those testimonials to generate excitement and trust in new prospective customers.

Leverage Co-op Money

In the scramble to keep your business going, the thrill of realizing you have free co-op money for advertising can become frustration when you face the hassle of completing the documentation to receive it. For this reason hundreds of thousands of dollars in co-op money go unused every year. Become one of the few dealers to tap into this resource and enjoy the advantage of advertising at a huge discount! As your marketing partner, we offer to assist in the process of securing co-op dollars for our powersports clients. Combine the most efficient, targeted advertising technology with co-op money to supercharge your results!

Use Leading Edge Tools

You know your people– their passions, their habits, what matters to them. We employ the marketing tools that can identify potential customers who’ve never heard of you by using that same knowledge: their interests and online activity– even whether they are shopping or have recently visited your competitors’ locations. The latest targeted digital advertising platforms can reach customers at nearly every point in their buying journey, and minimize the waste of marketing to the uninterested. They can maximize the efficiency of your ad campaigns when properly managed.

Take the Next Step

We would love to learn more about your business and what challenges you need help with. Get in touch today.