Leadership Team

We have a great team of seasoned professional directing our agency efforts.
Jarrett Moore - Creative Director

Jarrett Moore

Creative Director

With over 18 years of experience in digital advertising, Jarrett Moore is the Creative Director and Co-Founder of Inner Spark Creative, specializing in ad design and social media marketing. As the National Silver ADDY Award recipient by the American Advertising Federation, he has demonstrated a passion for innovation and excellence in design.

Having recognized Jarrett's expertise in the field and commitment to mentoring new talent, Auburn University appointed him to teach several graphic design courses. Jarrett co-founded Inner Spark after leading an in-house marketing team for university involvement. At Inner Spark, he develops integrated marketing strategies that elevate brands and build lasting relationships with audiences.

Dayton Cook - Art Director

Dayton Cook

Art Director
Trained as a graphic designer, Dayton has spent decades visually communicating the essence of a brand, in nearly every digital and traditional medium. The logos he has crafted for Inner Spark clients condense visual storytelling into its most potent form, and have won numerous advertising (ADDY) awards. During his decade in the advertising field he has also honed his talent for writing compelling, engaging messaging. Ensuring that creative content excites, inspires, and remains true to its brand is how Dayton serves our clients now.
Joel Moore - Operations Director

Joel Moore

Director of Digital Media & Operations

Joel Moore brings extensive marketing expertise and operational leadership to his role as Director of Digital Media & Operations at Inner Spark. Prior to joining the agency, Joel gained over a decade of experience as a business owner, providing continuing education on marketing strategies to other entrepreneurs. He also served as the WJHO Station Manager, where he drove an exponential 1000% first-year revenue increase, demonstrating strong leadership and rapid business growth strategies.

With specialized knowledge in areas like search engine optimization, pre-dating Google itself, web design, and digital media, Joel now oversees day-to-day operations, SEO, and web teams at Inner Spark. By leveraging his analytical skills and strategic vision, he develops integrated digital solutions aimed at driving brand awareness, consumer engagement, and success for the agency’s clients.

Dan Adams - Lead Marketing Strategist

Dan Adams

Lead Marketing Strategist

Dan Adams brings over two decades of media and advertising experience to his role as Lead Marketing Strategist at Inner Spark. After beginning his career in radio ad sales in the Nashville market, Dan went on to gain expertise across print, broadcast television, and digital platforms through positions at companies like South Central Media, The Tennessean newspaper, KVUE TV in Austin, and Cox Media Group in Atlanta.

Leveraging skills in areas such as media strategy, creative development, search marketing, and display advertising, Dan develops integrated, multi-channel campaigns aimed at solving client challenges and driving revenue growth. Since joining Inner Spark in 2021, he has been dedicated to helping brands connect with consumers in order to build lasting relationships and success.

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