A goal without a plan is just a wish. It's easy to stay one step ahead when you plan your steps in advance. Spend wisely with a strong plan.
It’s easy to spend money on advertising without first considering the merits of that media type or whether your target market will engage with it. As strategic partners, Inner Spark Creative believes you should take control of your business’s future by making a plan.
Our marketing plan process is the best way we know how to uncover where a client’s products or services are in their lifecycle and gain insight on their customers’ wants, needs, buying triggers, and the messages that resonate with each target, stakeholder, and influencer.
Loaded with this information, we create a road map plan that outlines targets, referral sources, messages, and the marketing paths. This plan details the proposed next steps, the cost to execute each one, and the anticipated ROI.
Through a collaborative process, we develop an Integrated Marketing & Communications Plan — an actionable plan of objectives, strategies, and tactics based on your target audiences and their roles for your business. Because we are a full-service advertising agency, we draw on the range of Inner Spark’s capabilities to provide an unbiased perspective and customized marketing approach to address our clients’ unique business challenges.