Just what is digital, anyway? The term is so broad and dynamic it makes most marketers’ head swim. In an environment where today’s digital channels are ever changing, our team can help you navigate this complex landscape, helping to spend your advertising budget in the most useful way. We always remind clients that advertising is an investment, not an expense. That investment has to yield a return; that impact has to be measurable.
We’re an agency that believes the best and most effective advertising is integrated, not isolated. Since we serve all flavors of advertising , we never push one option on clients, rather we recommend a blend of options that will best achieve your goals. Our purpose, along with creating images and headlines, is to help clients identify the bigger picture and attain tangible goals.
According to shopping trends, over 50% of Americans prefer to shop online. This means driving traffic to your website is a priority if you want a successful online presence.
With pay-per-click advertising (PPC), you pay the network only when an advertisement is clicked, allowing ads running on the search engine to deliver hundreds of thousands of impressions without costing you a cent.
Investing in Search Engine Marketing allows your company to develop clear and concise advertisements with messaging tailored to a user’s individual search query. Although optimization is a usually the most economic option, SEO is a long-term strategic endeavor. We often recommend Google Adwords for clients seeking an immediate presence on Google’s first page while they climb the ranks with SEO.
The benefits of PPC are endless, especially for small businesses. What good is a beautiful website if no one knows it exists? By having your paid advertisement appear on the first page of search engine results, it increases your chances of being seen and drives more traffic to your website. PPC can also increase the number of leads and conversions, as you attract new, targeted customers with far-reaching potential. PPC is an effective way to help you control your advertising costs, with no long term obligations.
We can help you analyze ad performance in real time, allowing you to optimize where appropriate to produce quality results. With these live metrics, we can change things like copy and creative, play with keywords, or include a promotion. We also have the ability to look at the demographic data via analytics, which can better help inform us when we are implementing a holistic marketing campaign for your brand or product.