It’s More Than Getting You Into the Papers.
What exactly does public relations entail? And, why should your organization consider integrating PR into your business strategy?
To put it simply, public relations builds positive relationships and communication between the company and consumer.
Advertising and public relations both have similar strategic goals. Both aim to develop the credibility of your business and your brand with the customer. The foundations of good public relations and advertising are built on honest storytelling that draws in the customer’s attention and maintains that trust over time.
Whether you need communications strategies, media relations, editorial development and placement, product placement, media kit development, or copywriting - we thrive when we’re telling your story. We know who to talk to and how to get your brand in front of the right people, at the right time.Learn More
Public relations promotes companies via "earned" or "free" media. This is compared to "paid media" or advertisements. A strong PR strategy entails components such as media events, press releases, and pitching your product or service to the media in order to generate coverage. Often, this can increase brand credibility as the source writing about your product or service has chosen to do so. This means the publication hasn’t been paid.
Another crucial element of public relations is reputation management. It’s important to ensure you are taking the right steps constantly to maintain your brand’s credibility and uphold your reputation. In the unfortunate event of a crisis, it’s vital that you are being proactive and communicating the steps you are taking to rectify the issue. This ensures your brand does not become significantly tarnished.
Public relations is not always easy and does not always guarantee “earned” media but should be considered as a component of your marketing strategy. A company will be more profitable through authentic communication and relationships with customers.
Inner Spark can help you deliver compelling, insightful, and effective communications campaigns to form relationships and build credibility. We approach each need from every angle, every perspective, and every possible approach. Our role is to help you maintain your brand’s reputation.