We believe every decision should be informed and every moment a measurable impact.
Research is to see what everybody else has seen, and to think what nobody else has thought. Albert Szent-Gyorgyi
Research kills opinions. Research — into your users’ needs, your competitor brands, your marketplace’s gaps, your audiences habits — enables you to operate on a higher level, focusing scattershot marketing tactics into a single, coherent strategy.
Sales and conversion statistics are important, however it’s important to dive deeper and review fresh, audience insights regularly. How do visitors use your site? How did they arrive on your site? How can you keep them coming back? Google Analytics will open up a world of information you probably never knew about visitors on your site, helping to better inform your marketing strategies.
Analytics are an important part of data that will help your business grow with confidence. Our Google-certified Analytics professionals will setup your Google Analytics platform to your unique needs. They’ll interpret your numbers into the language of strategy. With Analytics insights, Inner Spark can track the customer’s journey on your website and discover how to improve your conversions. We’ll help you track, uncover, and react to the insights you actually care about.
Targeted marketing allows you to break a large market into smaller segments, in order to concentrate on a specific group of customers within that audience. It defines a segment of customers based on their unique characteristics and focuses solely on serving them in order to generate the best return for your brand. Instead of trying to reach an entire market, research helps you put your energy into connecting with a specific, relevant group.
At Inner Spark, research is undertaken and mandatory for every step of the campaign journey. From analyzing demographics of your audience and their media consumption habits, to using Analytics to optimize targeting and remarketing in order to ensure we are effectively reaching your customer. We want to help you connect with your audience and to position your business as an expert in the field. To make sure you connect with the right people it’s important to understand what questions your audience has or what their habits are, so you can provide the solutions.