It’s time to challenge conventional thinking - break the norm and dare to be different. You can’t draw your audience in and keep them wanting more without engaging content. Our creative minds are constantly curating content that delivers on brand value.
Your content is one, very important part of your brand story. We can help you tell that story. Whether it’s video production for your website, for social media, or for paid advertising - we have you covered.
The idea that video content is an excellent marketing tool is not new. What is new is the increasing importance and reliance consumers are putting on video content. YouTube, Facebook and now Instagram all have huge numbers of monthly active users, meaning opportunities to engage consumers through captivating video content have never been this accessible.
Technology is constantly innovating and is demanding more video content. Video can be optimized for mobile consumption, making the increased number of “on-the-go” consumers easily accessible. Videos are convenient, easy to consume and they can appeal to the most dismissive buyers (those who don’t want to read text), leaving your product or service ingrained in your customers mind with little effort on their behalf.
Here are a couple of reasons why video is so important:
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Social videos generate 1200% more shares than text and images combined.
Your brand evolves continually and telling that story is important to keep your audience connected and to bring in new viewers - which could eventually become loyal customers. Video does what text doesn't. It creates an immediate, real and authentic interaction opportunity and connects with an audience, who can often provide reactions and share the content in real time.
When it comes down to it, all of the above needs to align with a vision. A vision, an approach, a direction, a look, a feel, a message. Driving your brand into fresh territory.
So what are you waiting for? Let Inner Spark create some killer content and amplify across all appropriate platforms. We are ready to make your product or service heard...and remembered!