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Due to the fact that public relations (PR) often gets a bad rap for “spinning the truth”, businesses - especially small businesses - are anxious about hiring someone to handle their PR. However public relations entails much more than that. In fact public relations can be defined as the management of communication between a company and their customers to create mutually beneficial relationships. PR is about making sure your brand's reputation, values, and products are known by your target audience.


LinkedIn is a social media platform that is rapidly growing. According to LinkedIn, it can connect your brand with more than 450 million professionals across the globe. Easily mistaken as the Facebook of the professional world; LinkedIn is a platform more suitable for sharing business information and accomplishments, rather than socializing specifically.


In the technological world that we live in today, almost everything has switched to digital and marketing is no exception. In the past fifty years, marketing has evolved from the traditional era, which included using billboards, flyers, pamphlets, newspapers, and radio to the digital era, which includes online channels such as social media, email, SEO, websites, etc.


Content marketing is an essential part of marketing for businesses. Every business will have different strategies for content marketing. However, if successful, they will focus on providing relevant and useful content to customers and potential customers.