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There are multiple ways a marketing strategy can be beneficial to a business and its success. But first, what exactly does a marketing strategy entail and why is it so important? A marketing strategy is a business strategy that is employed in order to accomplish certain goals. The plan contains various objectives, strategies and tactics that are directly attributable to the specific goals the business wishes to achieve. Taking this first strategic step before engaging in other marketing services allows a company to go into extensive detail and thorough thinking before jumping into something that might not work. A marketing strategy often gives businesses a huge advantage and allows you to be one step ahead of your competitors. In a nutshell, a marketing strategy allows you to be proactive and strategically invest in marketing to gain success rather than reacting to market issues after they arise.


Relationships are the most fundamental aspect of any business. Without a mutually beneficial relationship there is no trust, and without trust there is no success. At Inner Spark we value each and every relationship. We strive to be more than a vendor: a partner. Instead of solely offering services, the agency aims to be a partner to the client, guiding the them through the various processes and keeping an open flow of communication as it happens. In a perfect world, a client/agency relationship goes far beyond the fee. Instead, it is a relationship between two organizations with one common goal: moving the client’s bottom line. Because, at the end of the day, the client’s success means success for the agency as well. A strong, mutually beneficial relationship is the key to seeing both an agency and its client thrive and create something special together.


During at least one point during your educational or professional career, somebody had to take a chance on you, and that one chance hopefully helped push you to where you are today. The team at Inner Spark believes it is important to take time to invest in the up and coming professionals within the Auburn community, to share the skills and knowledge that come with working in a professional environment. Helping students at Auburn University learn and develop their advertising and public relations skill sets benefits the student, the community and our company.


As some social media users say, if you went somewhere and didn’t take a picture, did it actually happen? The same thing goes for posting on social channels, and if you post something and no one in your target audience saw it, did the post have any sort of effect? The short answer is no.