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- Written by Allie Harlan
In the ever-evolving digital landscape, the phase-out of third-party cookies has become a hot topic among marketers. As a business owner, it's crucial to understand the impact this change will have on your digital advertising campaigns. To navigate this transition successfully and ensure continued growth, it's essential to partner with a professional digital marketing agency. Keep reading to discover the implications of phasing out third-party cookies and why seeking expert guidance is crucial for your business.
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- Written by Isabelle Browning
Integrated marketing efforts generate 54% more customer engagement compared to non-integrated approaches. In the always-evolving marketing world, businesses must initiate strong marketing strategies to stand out from their competition. A great way to do this is to utilize integrated marketing. Integrated marketing combines different channels and marketing tactics to build a cohesive and impactful brand presence and marketing strategy. Successfully executing an integrated marketing strategy can be a complicated process. We are here to break down the process of crafting an integrated marketing strategy into manageable steps and explain how your local advertising agency in Auburn, AL can help!
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- Written by Isabelle Browning
Companies with strong marketing strategies had better financial performances than those with weaker marketing capabilities. A marketing strategy is how a company promotes its products or services by using different channels to boost sales and gain a competitive edge and increase sales in its industry. As there are many different industries there are different marketing strategies that can help industries achieve their specific goals. It’s important to note that marketing strategies can typically be combined or customized based on the goals and target audiences, and you should regularly adapt to industry trends with different marketing strategies to ensure effectiveness. It is beneficial to utilize advertising and marketing agencies to craft the perfect strategies for your business. Join us as we explore four marketing strategies for four separate industries.
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- Written by Isabelle Browning
In 1997, the term search engine optimization (SEO) originated. Since then, businesses of all industries have utilized organic search results to increase their awareness online. SEO is the process of optimizing your website to rise in the rankings of search results to generate traffic to a company’s website. SEO is a fantastic way to boost exposure and awareness of your company. With digital marketing tools on the rise, Inner Spark Creative believes that SEO is great for all industries to invest in. Below, are a list of five of the top industries that we believe benefit most from SEO.
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- Written by Isabelle Browning
In a time where Google processes over 8.5 billion searches per day, it is proven that search engines provide businesses with a valuable digital marketing tool. But, to be able to market through search engines, you must learn what it is and how to do it. This valuable tool is called search engine optimization. Continue reading for a beginner’s guide on how to generate more business through SEO.
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- Written by Quendolyn Darbie O’Brian
Have you ever noticed that your younger or older friends don’t use the same social platforms as you? Every platform has different users and in order to save your business time and resources, you need to know how to cater to each one in order to get the most out of your posts. You wouldn’t want to be the most active on a social media platform your target audience doesn’t even use. Keep reading to learn more about why social media demographics matter in marketing and figure out which platform might be best for your business!