The year 2020 certainly took a turn with the spread of the coronavirus outbreak. Seemingly all aspects of life were affected and had to be adjusted in order to follow new social distancing and quarantine guidelines. Some of our favorite brands took a big hit as well, which opened up some interesting opportunities when it comes to advertising . With product sales taking a large dip, but an audience that is watching up to 60% more than usual from remaining inside, brands took varying approaches to this new market. Now, companies are not selling, but building relationships with consumers by creating ad campaigns to inspire hope and comfort to a worrisome audience. This has presented a rare moment for brands to demonstrate their core values to the public, without prioritizing making a profit. Below are a few of our favorite, and most successful COVID-19 adjusted ad campaigns.
It has happened to us all. Whether it was your Facebook account or your work email, almost all of us have fallen victim to internet hackers.
One of the first things that might pop into our mind after realizing the misfortune is “Why me?” but to a hacker, the question becomes “Why not you and thousands of other people like you?”
Eager to help your community bounce back? Lee County Bounce Back is Inner Spark Creative’s most recent initiative to give back to the community during these challenging times.
Lee County has endured challenges and there is a long road ahead to recovery. You can help preserve the great place we all live in and love!
Throughout the world companies are trying to come up with ad campaigns that raise brand awareness, boost sales numbers and ultimately increase the return on investment for their marketing efforts. There are many different strategies that are used, but brand characters have been an important aspect for several successful ad campaigns. Companies utilize these brand characters because people are instinctively drawn to characters in a story. Most of the time companies create a likeable character that is either funny, interesting, memorable, or best case scenario - all of the above. The Liberty Mutual LiMu Emu and Doug commercials check all of these boxes and do an exceptional job of creating a brand association with the brand characters.