Trends for marketing and advertising are constantly changing. A little less than ten years ago, advertising and marketing efforts were predominantly placed within traditional media outlets. These “traditional” outlets include: television, radio, print and billboards, to name a few. With the evolution of the internet and new technological devices taking over everybody’s daily life, marketers have needed to shift their focus from traditional media towards new media. Businesses need to remain well-informed and on the front foot when it comes to new, digital technology as the environment is rapidly changing. Businesses not only need to produce relevant, high quality content, but they also need to make sure it is distributed via the right channels to reach their desired audience. There are many trends currently making their debut in the world of marketing. We are going to look at a few of the key techniques, that we believe will continue to develop and be imperative in the marketing world within the next five years.
Many businesses believe that quality goods or services will bring in customers naturally, and that over time their company will grow through word of mouth. This strategy may work in the short term for your business, but digital marketing has become the key to expanding a company’s audience and gaining new customers. In order to keep up with the growing number of small local businesses, digital marketing is a targeted and efficient way to stay relevant. The rise of digital marketing has allowed many small businesses to reach a wider, global audience and increase their business considerably.
Without information technology, or IT, computers would not run efficiently. Therefore, websites would not exist and in turn, neither would website development. While information technology is needed for web development to function, they are commonly thought of as the same thing. This is not the case. While both are important for a business, it is important to understand the difference to communicate and engage with the right people when reaching out for these services.
Social media has become an integral part of not only our everyday lives, but running and advertising a business effectively. According to Global Web Index, users spend 30% of their time online on social media platforms. Effective digital marketing requires reaching your audience where they already spend the majority of their time. Though every brand’s social media should be unique, if you are unsure where to begin, there are some core components that will help create a positive social media presence. Here are our 5 key elements to help you create a successful social media strategy.