- Written by Isabelle Browning
In a time where Google processes over 8.5 billion searches per day, it is proven that search engines provide businesses with a valuable digital marketing tool. But, to be able to market through search engines, you must learn what it is and how to do it. This valuable tool is called search engine optimization. Continue reading for a beginner’s guide on how to generate more business through SEO.
- Written by Quendolyn Darbie O’Brian
Have you ever noticed that your younger or older friends don’t use the same social platforms as you? Every platform has different users and in order to save your business time and resources, you need to know how to cater to each one in order to get the most out of your posts. You wouldn’t want to be the most active on a social media platform your target audience doesn’t even use. Keep reading to learn more about why social media demographics matter in marketing and figure out which platform might be best for your business!
- Written by Quendolyn Darbie O’Brian
Search engine listings are the phone book listings of today. Consumers used to flip through hundreds of pages but now just make a simple Google search to find businesses. Search Engine Optimization, or SEO, is a digital marketing strategy used to optimize your website so that search engines will understand it better and give you higher rankings. When people look up a specific product or service, SEO allows them to find you. The higher you rank in the results, the more likely you are to win their business. Now that you understand the significance of Search Engine Optimization, take a look at four SEO tactics that can be used to improve the online presence of your business.
1. On-page SEO
One of the easiest and most popular ways to boost your website’s visibility is through on-page SEO, also sometimes referred to as on-site SEO. It refers to changes you make on your webpage that positively impact the performance, especially content, and formatting. This tactic involves optimizing the elements that people, SEO analysts and casual visitors alike, can see when they pull up the site. On-page SEO includes title tags, meta descriptions, page content, URL structure, internal links, images, and keywords. It’s the HTML that’s read by a browser and search engine bots to ensure a website is in good shape to be presented to users. Thorough keyword research and a developed SEO strategy must be completed before improving on-page SEO performance!
2. Off-page SEO
You can think of off-page SEO as an online form of word-of-mouth referrals. Just as you may be more likely to visit a restaurant in town if you’ve heard multiple recommendations, Google gives a boost to sites with numerous mentions. Off-page SEO includes brand discussion, earned backlinks, online reviews, and digital public relations around the web. These external factors improve your website’s performance and influence your brand reputation by giving a sense of trustworthiness and relevance. A great first step to help your off-page SEO is by linking your website to your social media pages. While this action alone won’t rank your business higher in a search, this can lead to behaviors that act as an external ranking factor to improve its performance.
3. Technical SEO
The foundation for your optimization efforts, technical SEO refers to optimizing and improving the backend of your site to improve search rankings. It works to ensure your website is structured in a way that’s compatible with search engines to crawl, interpret, and index. If this is not the case, your website will not rank high even if you have one of the best reputations in the area! While technical SEO can be classified as a subset of on-page SEO, it focuses more on the structure to improve performance across the board. Developers can analyze your website at a code level, dig into the server setup, and do a test of page speed, loading time, and accessibility to see how your technical SEO can be improved.
4. Local SEO
No matter the size of your business, you can dominate your local market by taking advantage of local SEO. This tactic focuses on optimizing your website and online presence for local search, so it’s critical to use local SEO if your business has a brick-and-mortar or serves a specific geographic area. As organic search engine visits continue to be dominated by smartphone devices, consumers are able to find products and services nearby, get map directions, and call businesses directly. One local SEO technique is to ensure you have correct, detailed, up-to-date information on your Google Business Profile to increase rankings and visibility. By performing well for localized searches in your specific industry, you can drive people to your website or physical location. If you search for “marketing agency in Auburn AL,” you would notice that our company is one of the top results. We have the tools and expertise to harness local SEO to our advantage, which we also offer to our clients.
How Inner Spark Creative Can Help
Our experts have been working with search engine optimization since its inception in the 1990s. Inner Spark Creative can apply leading-edge SEO strategies for your website to ensure your business is more visible to search engines and more findable by your prospects. All of our designs and website aspects are built to follow SEO best practices and rank as high as possible. We can help increase your pipeline of traffic, leads, and sales by getting your business listed where most of the traffic occurs. We start with keyword research and then create a strategy tailored to facilitate the achievement of your goals and target the keywords that will provide the most value to your business and get you more customers. By utilizing the best tools to monitor traffic and rankings and constantly looking for improvements, Inner Spark Creative stays on the cutting edge of the SEO field. Contact us today for superior search engine optimization strategies, insights, and results.
- Written by Virginia Shea
If you want your business to grow and expand, social media marketing can help make this happen for you. We live in a society where social media is now utilized in classroom and work settings, and it’s quickly becoming a part of our everyday lives. Social media marketing is a form of digital marketing that utilizes websites and channels and is carried out solely online. Creating an online presence can help you communicate with your public, reach wider audiences and share your brand with different publics while still engaging with your key stakeholders. Overall, it can help your business be more interactive and more well-known. These tactics can help you stay relevant in the world of marketing. This digital marketing strategy can make all the difference in your business expansion.
- Written by Virginia Shea
Strategic digital marketing is essential for any business that is looking to grow and reach its goals. Inner Spark Creative can help your business maximize its potential by utilizing the internet and different media platforms to promote its services and products. Furthermore, it is important to find a web design that is tailored to your company's specific needs in order to ensure that your digital marketing efforts are successful. Keep reading to learn about the four ways digital marketing can boost your business!
1. Digital Marketing Helps With Audience Expansion
Naturally, having an online presence will boost your audience expansion. Digital marketing expands your audience’s reach and doesn’t have to be limited by geography. Social media has grown immensely and in numerous ways throughout the past few years. The effects of COVID-19 left many companies continuing their Zoom calls, whether that be with international clients or with internal business meetings.
Zoom allowed companies to meet virtually, acting as a group FaceTime, with someone as the host. Zoom rose to the top during the pandemic and became insanely popular. This was the new way for businesses to hold meetings and for people to socially interact in general. In fact, many people still work from home through their technology. Social media platforms allow us to reach large audiences from places around the world. For instance, billboards and newspaper ads can be great, but it may be more difficult to track your statistics.
Platforms such as Google Analytics or Facebook Insights can help you track who reaches your website on social media through your digital marketing. Most people find through this that more people are reached with digital marketing, and regardless of if you have a customer who wants to reach you through seeing your billboard, they’ll most likely still be trying to research your business online.
2. Digital Marketing Helps Promote Your Business
Digital marketing helps to promote your business in numerous ways. SEO, short for “search engine optimization”, is known as a process that helps you to improve your website in order for its visibility to be increased. Search engine optimization helps your website to reach higher on the list of results returned by a search engine. SEO is what allows people to find your business when searching for something specific online. This marketing strategy is what just about every website is using these days. Other ways to strategize with digital media include SEM, short for “search engine marketing”, or pay-per-click marketing (PPC). These types of strategies all are beneficial toward reaching your target audience and expanding your audience. Digital marketing strategies are extremely useful when figuring out how to define your audience, whether it be through gender, age, location, or anything else. These methods can ensure you find the audience your business will be more tailored to.
3. Digital Marketing Allows for More Creativity
There are also many types of graphic design. Common types of digital graphic design include app designs, landing pages, infographics, and website elements. Using these methods for digital designs can help you to get creative with promoting your business. Video ads, infographics, and animated graphics are also things you can utilize when promoting your business online. Online marketing allows you to expand your creativity.
For instance, GoPro is always insanely creative with its marketing ideas. They reach out to their customers who then send them their own videos they’ve made through their GoPro products. These videos include action shots of intense skiers, football teams getting hyped up for their games, rock climbers making it toward the end of the wall, and families snow tubing together. The clips truly reveal how GoPro cameras are made to capture extreme sports, underwater activities, adventures, and core memories with friends and family. The variety of short video clips also helps to expand GoPro’s audience, embracing how the camera can be used for both family barbecues and skydiving. GoPro’s creativity with their video ads boosted their business so much that they were ranked as the best Super Bowl commercial ad in 2016! Creativity with your website, whether it be through videos, campaigns, or anything, can boost your business to the extreme and help you reach larger audiences.
4. Digital Marketing Helps You Reach Your Target Audience
Online marketing strategies can help your business to reach the stakeholders who would benefit the most from your company. You are able to target certain audiences by learning where your target audience is most active and utilizing that platform. You can also use the methods mentioned to ensure you find your target audience. When searching for your audience, you want to think about who would benefit from your company the most. For instance, Dormify is a company that focuses on selling decor and furniture that are fit for living in a dorm. Naturally, this company is tailored toward college students who may be living on campus in dorm rooms. This knowledge defines who their target audience is and through this, they can make a plan for how to get college students to purchase their products.
Reviewing analytics, reading feedback and reviews online, and experimenting with different content online can help you to reach your target audience. This can also help to expand your audience and help you to reach customers you may not have even expected. Utilizing media platforms and media strategies will be helpful in making your business more known to the world.
How We Can Help!
Inner Spark Creative is a creative communications agency that aims to make your business as successful as it can possibly be. We value treating our clients like family here at Inner Spark Creative. We utilize the latest techniques and tools to help you to stay ahead in the market. Your goals are what matters to us, and we’re here to aid you in making your dreams come to life. Contact us today to learn more about our team!
- Written by Quendolyn Darbie O’Brian
Marketing is most effective when incorporating high-quality graphic design. Graphic design is the art of planning and projecting ideas and experiences with visual and textual content. It can include images, words, graphics, or a combination of all elements. Graphic design serves as the backbone of your brand by driving successful advertising and attracting consumers to what you have to offer. It’s fundamental to have graphics to support your product or service, regardless of the size of your business or the scale of your marketing plan. Learn from Inner Spark Creative how graphic design can benefit your business.