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In the technological world that we live in today, almost everything has switched to digital and marketing is no exception. In the past fifty years, marketing has evolved from the traditional era, which included using billboards, flyers, pamphlets, newspapers, and radio to the digital era, which includes online channels such as social media, email, SEO, websites, etc.


Content marketing is an essential part of marketing for businesses. Every business will have different strategies for content marketing. However, if successful, they will focus on providing relevant and useful content to customers and potential customers.


For most businesses, being present on social media is a must. However, you have to do social media right. It is better to choose two or three platforms and be active on them, rather than try to be present on all platforms but do a poor job. It is recommended to post at least once a day, however, posting more than once a day has been shown to be even more beneficial.


Marketing is an area of business that, while essential, can be difficult to understand especially for small businesses. Small businesses often have shortages in workers, money and time. This makes it hard to have a knowledgeable, dedicated, full-time marketing employee. Here at Inner Spark Creative, we are a full-service advertising agency that can assist with any and all marketing needs. These are our five essential tips to help your small business begin its effective marketing: