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How much does your website really affect your business? When creating any new business, or revamping an established one, websites are an important asset to gain new customers. Websites have become one of the most important aspects of any company to gain a following and to maintain a company image. The design of any website can make or break whether your target audience is interested in reading more or clicking away. According to Adobe, 38% of people will stop engaging with a website if the content/layout is unattractive.

At Inner Spark Creative, we understand this and create the design of our client’s websites, and even our own website, individually with each company’s audience in mind. A website should represent a business' image, while creating content and branding that appeals to their clientele. Inner Spark Creative can help you with your website design by implementing a few simple components.

Navigation

When designing a website, one of the most essential aspects is that all the information is organized and easy to find. This means creating a navigation bar that can easily guide any user through the pages of your website. Creating the navigation bar, the different pages, and the basic setup of your website can be harder than it sounds. That’s where Inner Spark Creative comes in, to create seamless transitions and an easy to use format for your website.

Content

Besides website aesthetics, the actual content you share with your audience is the most important part of any website. This can include anything from deciding the tone conveyed in your text, to deciding your word choice in a blog post. Any content that is on your website should be designed to engage with your target audience. Content should be short and readable, while also conveying a welcoming atmosphere for new clients. A website designer can balance the needs of what is being said in the content, while creating a visually pleasing layout that will keep audiences interested.

Branding

Your brand is what makes your company unique. When designing a website you should keep this individuality in mind, by following a design that aligns with your brand and the overall theme of your business. Branding includes a company’s logo, tagline, mission statement, colors and images that you feel represent your company. This will showcase consistency in your brand image when you decide to create other print or digital content for your business. When choosing how to brand yourself, you should look at how you want to be seen by your clients and what your branding says about you as a company.

Search Engine Optimization

Most people do not know that Search Engine Optimization (SEO) is one of the most important aspects of any website design. SEO is the tool that when implemented properly, allows you to rank higher on search engines when people search for something relating to your product or service. This is vital to ensure your business can be found and generates you more website traffic. According to the Digital Marketing Institute, SEO is a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field. Inner Spark Creative is a Google Partner and has thorough SEO strategies to provide your website the largest online presence possible, while keeping your content original and organized.

Additional Benefits

Website design affects your company image and helps your online presence, but it is important to remember that your website is also often the first impression of your business. This means the better it looks, the more likely your audience will engage with your brand, and more likely you are to gain their business. A well designed website improves a company’s credibility and professionalism. Having a reliable website reflects you as a company, which generates trust between you and the client before you even meet. Having a website also provides your customers with information that is available 24 hours a day, so even if your business is closed, potential clients can still learn about your offering.

Website design is important, now more than ever, as digital searching has become the only way many people find new companies. The design of a company’s website can affect how your target audience, your current clients, and your potential clients view you as both a business and brand. A well designed website not only generates new clients, it establishes a credible and reliable company image. Inner Spark Creative can help your company design a new website, or even update a current one, to help you gain new customers and to improve your online presence. Contact Inner Spark Creative here or at (334)-826-7502 to start designing your new company website today.

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