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Many businesses believe that quality goods or services will bring in customers naturally, and that over time their company will grow through word of mouth. This strategy may work in the short term for your business, but digital marketing has become the key to expanding a company’s audience and gaining new customers. In order to keep up with the growing number of small local businesses, digital marketing is a targeted and efficient way to stay relevant. The rise of digital marketing has allowed many small businesses to reach a wider, global audience and increase their business considerably.

Here are key things you need to know about developing a digital marketing strategy.

The Many Types of Digital Marketing

The first thing to understand about digital marketing are the different types:

  • Social Media Marketing utilizes social media platforms, like facebook and instagram, as a marketing tool for a brand or company.
  • Email Marketing allows you to keep customers updated and to follow up with your audience to be sure they are satisfied.
  • Search Engine Optimization (SEO) is a tool that uses search engines to increase website traffic, or visibility, of a website or web page.
  • Google Ads allows businesses to have their ads run on Google’s search results page.
  • Remarketing involves targeting customers who have already viewed something on your website, but maybe did not go through with a purchase.
  • Pay-Per-Click (PPC) is an online advertising model where businesses will pay each time a customer clicks on one of their online ads.
  • Video Advertising is an online advertising tool using a video to advertise your business. These will usually play before, during, or after video streams on the internet.

These are just some of the current popular digital marketing tactics, however the digital landscape is always changing and will likely continue to evolve in the coming years, meaning that more and more marketing opportunities will be available via online channels. These marketing tactics can be effective and reach a large audience if you have the right strategy in place. By utilizing digital marketing tactics such as the above, you can expand your business, even with limited resources. Digital marketing is not always as easy as it sounds and can take a lot of expertise, digital knowledge and advanced planning. If you are ready to start your own digital marketing strategy and don’t know where to begin contact Inner Spark Creative for a free consultation and we can help build your digital platform today.

Below are some key benefits of investing in a digital marketing strategy:

High Engagement

One of the most valuable uses of digital marketing is that it allows you to engage directly with your audience. Engagement opens your company up to new audiences on a global scale. This not only allows you to compete with other companies, it also lets you expand your reach and overall influence. This means you will be able to interact directly with customers - both new and old. With digital marketing, you can establish a target audience for your brand, which will ultimately allow you to create targeted content and engage with the desired audience more effectively. Going digital allows your company to become more accessible to your audience. It creates a space where you can reach new audiences, engage with customers, and build strong rapport and loyalty.

Cost Efficient

Digital marketing has become the most cost efficient form of marketing, as it costs less than traditional marketing forms. Since most businesses do not have many resources to put towards marketing, digital marketing provides the best results for your allocated budget. According to Gartner’s Digital Marketing Spend Report, up to 40% of businesses claimed getting considerable savings by using digital marketing methods of promotion for their products and services. Digital marketing allows for better revenue by bringing in more sales and leads due to the fact that your brand is on a popular and highly visible platform and, because you can set specific audience parameters on your advertising . It gives you the highest return on investment (ROI) because of these reasons and will allow you to eventually expand your workforce and company as a whole. Digital marketing also offers the best analytics, so you can see the results of your digital investment through conversion rates. You can watch your sales, leads, and followers increase as your digital presence grows.

Builds Credibility

Being accessible to your audience through a digital platform helps to mark you as a credible company. Going digital allows you to keep your customers informed and up to date on your goods or services. This helps your company gain a loyal following and create trust between you and your audience. Digital marketing opens you up to mobile users, which are more common than ever before. Being more accessible and visible only makes your company more credible to audiences today. Going digital also fosters testimonials and reviews from past customers, which helps to build your brand reputation. A strong brand reputation is critical in order to be successful and gain loyalty, repeat customers.

Digital marketing has become a significant investment for the growth of any company. According to a report submitted by Social Media Examiner’s, almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased online traffic.

With the right digital marketing plan, you can expand your audience, track your conversions and revenue, and increase your credibility - all at a reasonable cost. At Inner Spark Creative, we understand the importance of a reliable and creative digital marketing strategy. We create strategies that will meet and exceed every client’s individual goals. If you are interested in creating a digital marketing plan for your company, contact Inner Spark Creative at (334) 826-7502 for a free consultation today.

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