- Composition - The way aspects of a design are visually arranged.
- Components - The visual elements used within a design.
- Concept - This is the abstract, intangible elements of the theme, connotation, message and style.
Fundamental Graphic Design Terms to Help You When Outsourcing
- Written by Ann Mikell Stewart
Outsourcing for graphic design is one of the most necessary steps your business can take. Strengthening your brand can not only maintain your reputation but also make your company recognizable among others. Outsourcing will give you a team of professionals who will listen to what you want and create something unique to really engage with your audience. What are the benefits of outsourcing to an agency versus trying to do design in-house? Employing an agency for your company provides important benefits many people don’t realize. Professionals that work in an agency environment have extensive background on everything from public relations, marketing strategy, graphic design, advertising and more. Employing people with such skills ensures that your organization’s reputation and new branding strategies are handled with the utmost care. These professionals are generally marketing minded so when creating a design for your company, they think about style, language, tone, and how that will all connect with your specific target audience. Another positive is that the quality of work is usually higher as creative professionals are exactly that - creative! They have the ability to focus on creating exactly what you are envisioning whereas smaller to medium businesses often do not have a dedicated in-house marketing or design team, therefore naturally lack both time and the skill set needed to produce quality creative to represent your business. Employing an agency allows you to continue focusing on your role at your company while we take care of the rest. It is helpful to know what you are talking about when meeting with your new graphic design partners. There are many vocabulary terms associated with graphic design that are beneficial to know. This can be intimidating at times, almost like learning a new language. Below are several useful terms-to-know in order to help you better understand the language of graphic design. 3 C’s of Design