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Are you a small business trying to build your brand? Are you unsure how to direct more traffic to your website? A company blog can help resolve these problems.

Give your employees a voice on your webpage and a chance to brag about your company. Blogs can be fun, informative and a great way to build your brand. There are plenty of topics to write about no matter your business. Provide your readers with helpful tips that make life easier.

Whether it is customers or potential customers reading your blog posts, your posts will give them something to connect with your company. This post is going to explain why having a blog is important for your business and the benefits it can provide.

5 Reasons Why Blogging is Beneficial

Create Opportunities for Sharing

When you give your company a voice through a blog post, you are allowing that voice to be shared among readers and potential customers. Readers can share the link to your blog posts with their friends.

You can help this process by adding share buttons to each blog post that allow the reader to quickly share your posts to their social media accounts. This is free marketing with little work on your end.

The more shares your posts get, the more traffic that will be directed toward your website.

Drives More Traffic to Your Website

According to Wish Pond, blog posts will make your company seem more personable and encourage readers to engage more. Frequent posting will help your company create a steady traffic flow to your website.

Create relevant content for your customers and they will continue to read your posts and purchase your products or services.

Another great way to direct traffic from your end is by including internal links in your blog posts that link back to previous blog posts. This will spread the traffic and numbers around to different posts or pages on your website.

Boost Your SEO

SEO stands for Search Engine Optimization and it increases the quality and quantity of traffic to your website. Continue to create innovative content that makes your blog stand apart from other companies’ while adding in some keywords as well.

Keywords, topics and categories can be incorporated into your blog posts so your website pops up when they’re typed into a search engine. Make your content engaging and easy to read as well. Use short and to the point sentences, bullet points and short paragraphs.

Post frequently and with strong keywords that give Google and Yahoo fresh content to bring up when users are searching for articles.

Strengthen Customer Relationships

If you have been struggling to find a new way to connect with your customers, a blog could be your answer. Not only will they put more trust in you as you release relevant content, but they will engage with you more as well.

Add a comment section to your blogs that allows customers to interact with each other and that you can reply to them on. When you reply to comments you are building those relationships with your customers.

Allowing your readers to subscribe will keep them coming back whenever you have a new post. This is the first step in building relationships and customer loyalty. It can also give you an idea of how many people are looking at your blog and how many potential leads you have.

Blogging creates a space where you can inform your customers of your product or service. When they learn from you, the trust grows.

Position Your Brand as an Industry Leader

No matter the size of your business, blogging will build the power of your brand. Providing valuable and trustworthy content lets potential customers see your experience level and knowledge.

Well written articles will position your brand as an industry leader. Your customers will benefit from your articles and your knowledge. This is great for small businesses looking to grow their brand. It can build credibility that will allow you to compete with larger businesses.

Creating a blog for your business has many benefits and can take your brand to the next level. At Inner Spark Creative, we provide a number of services, including branding, web development and SEO, just to name a few. We would love to help your company boost its web presence! Contact us today and set up a free consultation at (334) 826-7502.

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