With over 1 Billion users worldwide, Instagram is a social media platform that has the potential to bring your business new customers in 2021. It’s the perfect way to showcase your brand and target a more specific audience, while also getting in touch with your creative side. Here at Inner Spark Creative, we can help you create a content strategy that will have all your social media platforms engaging your audience while also looking outstanding.
Set up Instagram as a Business account
A great feature that instagram offers is the ability to set up your account as a personal account or a business account. Creating an Instagram as a business account allows you to access analytics and makes it easier for your followers to communicate with you. These built-in analytics and insights are valuable metrics that can help excel your brand’s social presence. Setting up your Instagram to represent your business is the first step to a successful business account.
Establish your look
When creating any social media platform it is important to establish your brand’s look from the beginning, especially on instagram. Find an aesthetic that mirrors your business. Create a vision board with things that inspire your products, services, and company values. Building a feed on instagram that is sleek and expressive of who your brand is, is a must.
Utilize the features
Instagram is constantly updating and creating new features to help you promote and market your brand. So utilize all the features! Instagram stories are a great way to create engaging content for your followers. The highlight feature is another way to showcase what your business is all about. Creating a collection of highlights from your stories is a great way to get more mileage on your content. The video feature is another great way to create fresh content. Instagram isn’t just for stills! So, throw some fun interactive videos on your feed to spice up your content.
Seeing the same content over and over again can get boring for your followers. Create unique and individualized content for your Instagram that will keep your followers on their toes. Don’t be afraid to try new things and do things to make your feed stand out.
Plan your content
All businesses know the importance of a marketing strategy. So, when curating and creating content for any social platform, a solid and structured game plan is necessary. Decide what you want to post and when you want to post it. Think consistency while making your content plan, and be sure to get strategic about it. Think how many times a week do I want to post? How often should I be posting stories? What is the best time of the day to post?
Engage frequently
Followers appreciate when business accounts are interactive and responsive. The more you like, comment and engage with other accounts, the more people will see your name. The more they see your account name the more likely they are to interact with it, meaning you could have a potential follower and a possible new client or customer. So, like plenty of posts, follow accounts you are interested in, respond to comments and direct messages, etc. This engagement will lead to growth of your online community.
Be you
One of the most important things you can do for your online presence is be yourself! At the end of the day your audience is following you because they are interested in you and your product or service. So, let your personality show through on your Instagram.
Here at Inner Spark Creative, we believe in helping businesses create and perfect their online presence. As experts in the industry, we have the knowledge to get your social platforms active and thriving! Contact us today to set up a consultation.