In today’s digital age, we all know how much importance a business's online media presence has. You may see influencers going to great lengths to gain a substantial following in hopes to gain revenue and sponsorships, but did you know it is possible to monetize moderate social channels?
Here at Inner Spark Creative, we are experts on all things social media and marketing. We can give you all the tips you need to take your media platforms to the next level. Here are some ways to monetize your social media channels and begin the stream of revenue:
What is Monetization?
So, you may be asking, what exactly does it mean to monetize my social media channels and why should I do it? Monetization is effectively generating revenue from your social media audience. Social Media is a powerful tool and efficiently using it can give you the ability to drive brand awareness and has the ability to generate revenue. Here are a few tips and tricks on how to make monetization possible for your businesses media channels:
Chatbots
Chatbots are a great way to allow potential customers to feel a bit more comfortable asking specific questions about your company’s products or services. This makes chatbots a powerful sales tool and key monetization strategy. The biggest thing to keep in mind while using chatbots to drive sales is to make sure that your call-to-action is easy to understand. Customer support can be something that potential customers think is very helpful and even push them to make a sale. Keep these things in mind to make sure your chatbot is as efficient as it can be:
- Keep your replies straightforward
- Make sure that the chatbot opens swiftly
- Have your offering be clear to the visitor
Lead Generation
Generating a lead is one of the most important steps in making a sale, and by approaching it the right way you increase your likelihood of gaining more revenue. Every user that lands on your social media page has the potential to be a customer, so it is important to have a strategy to convert them. The number one tip for being successful in generating sales revenue is to lead with something that is of value to the customer. By leading with something that offers a potential customer value, you are far more likely to gain a conversion which will result in a new customer and revenue.
Consider Using Influencers/Sponsorships
Using influencers is another great way to gain revenue by allowing the brand visibility and credibility. Connecting your brand with influencers who are well known/ have a decent following is a great way to draw attention to your business and bring in new customers. Sponsorships are another surefire way to boost monetization on all social media platforms. Both of these things are great ways to get exposure to your products and services in ways that you possibly could not have done on your own.
Write Intentional and Effective Sales Posts
In order to efficiently sell to your audience, you need to be intentional with your sales approach. Think about the most effective ways to engage your audience to close the sale and make sure your social media posts reveal that. Some of the best ways to do this are:
- Show your audience what is in it for them/ what value the product has to them
- Show what problems could your product or service can fix
- Make it seem easy to obtain your product or service
- Make the post eye catching
Monetizing your social platforms can be something that feels overwhelming and intimidating, especially if you are not media savvy. Here at Inner Spark Creative, creating and building social media that is effective, engaging, and profitable for your business is our specialty. Gain control over your social platforms and positive results will follow. Contact us today to see how we can revamp your online media presence!