In a time where Google processes over 8.5 billion searches per day, it is proven that search engines provide businesses with a valuable digital marketing tool. But, to be able to market through search engines, you must learn what it is and how to do it. This valuable tool is called search engine optimization. Continue reading for a beginner’s guide on how to generate more business through SEO.
What Is SEO?
Search Engine Optimization, or “SEO,” is a way to optimize your website design so that search engines will understand it better and, in turn, your website will gain better visibility. Essentially, as people search for a specific product or service, SEO will lead them to find your website on the first page of the organic search results. Organic search results are the results that are not paid for. Typically the first 1-2 results of a search for businesses will be an advertisement that the website owner paid for. But, with SEO, it is all about the organic search results. Over time, the higher you rank in the search results, the more likely your business will obtain exposure and growth in sales.
Who Sees SEO?
The special thing about working through SEO is that your website can potentially be seen by anyone. With the proper training on how to do SEO or with the help of an advertising agency that specializes in SEO services, as we do here at Inner Spark Creative, your business could become one of the top-ranked search results. No matter who the searcher is, if something is searched that includes a keyword that your business or website ranks high with, then your website will be likely to be at the top of the search results and clicked by the viewer.
Why Is SEO Important?
When SEO is done properly, your website will be one of the first links viewers see on their search results. About 55% of users click on the top three Google search website results. This information further emphasizes the importance of getting your website to the top spot on the first page of the search results. SEO provides the means to get a website in a top-ranking spot. Top-ranking websites gain the most clicks which opens the door to people purchasing your services or products. Search engine optimization also allows exposure to your website or company. With clicks to your website generating, more people will view your website design and expand their knowledge of what your company is and what it offers.
Good SEO Practices
In order to get good results through SEO, there are a few good practices to keep in mind that help you successfully run a search engine optimization marketing campaign.
1. Know your keywords
Keywords are considered the words or phrases that you would expect a potential customer or client to use when looking for a business like yours. For instance, here at Inner Spark Creative, we would expect a new client who needs help with digital marketing to search ‘digital marketing.’ Since we offer this service, we would count it as a primary keyword for our business. Primary keywords can be used to create longtail keywords and other keyword variations as well. An example of a longtail keyword would be “digital marketing agency in Auburn, AL.” This longtail keyword created additional opportunities for our business at Inner Spark Creative by localizing the SEO to the town we operate in, which could generate more reach for our business. It is necessary to have several primary keywords as well as variations between them to be created in order to reach the largest amount of searches.
2. Stay Updated On What Is Trending
Once you have chosen your keywords, it is important to stay up to date on the rankings of them. This ensures that the necessary changes are made if keywords are slipping too far down. Or, on a positive note, to see which keywords are thriving for your business. SEO keywords are something that you must stay on top of. Whether it is watching the reactions of the keywords you have chosen or it’s researching new words to use.
3. Creating Content Surrounding Key Words
Choosing your keywords for your business isn’t the end just yet. You should do everything you can to utilize these keywords in a way that leads back to your website through copywriting and website blogs. Blogs are a way to slip keywords into something on your site that is still communicating information relating to your business. Adding additional pages to your website on the functions of products, services, or other content pertaining to your business that uses your keywords is also beneficial.
How Your Trusted Digital Marketing Agency Can Help!
At Inner Spark Creative, we are made up of a team of passionate individuals who are full of knowledge on the latest digital marketing techniques and tools to help you to stay ahead in the market. We can apply leading-edge SEO strategies for your website to ensure your business is more visible to search engines and easier to find by your prospects. We offer complete website design or redesign, with all of our designs and website aspects built to follow SEO best practices and rank as high as possible. By utilizing the best tools to monitor traffic and rankings, as well as, constantly looking for improvements, Inner Spark Creative is a master of the digital marketing field. Contact us today for our superior digital marketing services, including search engine optimization, website design, pay-per-click advertising, and more!