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The short answer: NO!

Phones Needed Phone Books . . . 30 Years Ago

In the 1980’s, no one found your business unless it was in the phone book. Today, Google has replaced the old yellow book. If your website isn’t highly ranked on Google, people can’t find you when they’re looking.

Important Statistics You Won't Hear From Your Phone Book Rep:

Yellow Page References in Billions Phone Directory Marketing
Consumer Survey: What Medium Directly Influenced a Recent Purchase? Search Marketing
Yellow pages usage as well as their effectiveness in driving customers to your business has been on a steady decline since before the turn of the century. Phone directories have tried to stay relevant by offering other services such as listings in their online directory but none of these services drive consumers like the directory listings did in the 1980's. Proper search engine placement IS today's version of the yellow pages. In a recent survey, 80% of consumers said that they look to online search when seeking out a business for a product or service.

Search Engine Listing:
The Phonebook’s Successor

Search engine listings are today’s phonebook listing. Often people know what they are looking for, but they may not know how to find it. So, when a consumer is in search of a product or service, they’re most likely to go to Google or a similar site to search for it. The listings are the options served to them by the site.

Search Engine Optimization:
Win the Race to the top of the list.

Search Engine Optimization is a tool used to increase the visibility of a websitein a search engine’s natural search results. When people search for the product or service they need, SEO allows them to find your business as a result. The higher your listing on the page, the more likely you are to get their business.
SEO is the new yellow pages
Benefits of SEO
Search Engine Optimization

How Do We Know? Because We’re Experts.

Inner Spark's experts have been working with SEO since it’s inception in the 1990’s. We’ve worked to market local businesses in Auburn, as well as national companies and higher education. We’ve won 43 awards and honors across multiple creative and marketing disciplines, including national awards from the American AdvertisingFederation and Professional Photographers of America. We know our stuff and we want to use our expertise to help your business grow!

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