Using social media as a marketing tool has become extremely important for businesses. Not only is social media a place for you to share important information, products or promotions, but it’s also a direct way for your company to interact and engage with your customers or potential customers.
As of 2017, 81 percent of the U.S. population is on social media. There’s currently over 1.96 billion social media users, and that number is expected to grow to 2.5 billion by 2018. It’s now more important than ever for your business to utilize social media.
Many Americans use social media to engage with businesses. Companies’ social media accounts can be used to make sales, answer product and service questions and provide customer support.
Your business needs to choose what platforms are best to reach your target audience, whether it be Facebook, Twitter, Instagram, LinkedIn, or a combination of those platforms. Being present on the appropriate social media platform(s) is just as important as being on social media in general. It’s all about reaching your target audience.
Having a social media presence is more than posting sporadically and hoping for likes or shares. It’s about creating connections with your customers and marketing your business in a more engaging way.
Using social media as a marketing tool helps your business reach your customers where they are, which is on social. This, in turn, helps build brand loyalty, since your customer base can connect with you on a more personal level.
As opposed to a billboard or television advertisement, social media is always there at the fingertips of your customers. Social media gives your business the opportunity to connect with and delight your customers with ease. No matter what time of day or night, your customers can engage with you, which is something that traditional marketing strategies can’t offer.
But, with that comes commitment. Managing a social media account takes time, thought and effort. Your customers are going to look to your social accounts for information. Your business needs to be ready to handle questions, address needs and engage frequently to keep your customer base happy.
Whether your business is large or small, reaching your audience through social media needs to be a crucial aspect of your marketing strategies.
Social media is expanding more and more by the day, and if your business isn’t on social media already, there’s no time like the present to join.
If you know your business needs to get on social media, or you want to grow your existing presence, but aren’t sure where to start or how to manage it, then we’d love to help!
At Inner Spark, we create social media campaigns specific to your business and what it needs to be a successful marketer on social media. We know that navigating the world of social media as a business can be tough and time consuming, so we want to help alleviate that burden.
We’d love to become your partner and help your business achieve your marketing goals.
Contact us today to set up a consultation and get started!