- Written by Mary Mac Carlin
Every bit of information from a restaurant review on Yelp, a price comparison on Amazon, or a network saturated with advertisements on Google is available with a few taps of a button on the internet. Unlimited access to the internet makes it crucial for businesses to capitalize on their internet presence and pay keen attention to the benefits of reputation management.
Before the internet, it was more difficult for unhappy customers and clients to make their experiences known. However, the internet fostered a platform through which consumers can have a very public voice about products and services. It is important to leverage this communication platform and ensure it works for you in a positive way.
- Written by Mollie Carter
The American Advertising Federation is a nonprofit national advertising trade association that was established 114 years ago. They're headquartered in Washington, D.C. and branching off from the headquarters are 15 district operations across the nation. The mission of AAF states that they “protect and promote the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters”. Knowing the AAF mission statement and the importance of protecting and promoting the well-being of advertising, Inner Spark Creative was eager to become a member of this federation and get involved. Shortly after opening our agency, we officially became a member and are honored to be a part of The American Advertising Federation of Montgomery, also named a part of district number 7.
- Written by Hannah Bartle
In the fast-paced world of today, where social media is constantly growing and an abundance of information can be found at the click of a button, it is no wonder video is so popular. For one thing, video is an easy-to-digest format that gives our eyes a rest from the oversaturation of textual information online. According to the Digital Marketing Institute, the world reportedly watches 1 billion hours of YouTube social videos per day. These numbers may be surprising, but when you think about the evolution of social media images and videos, and how they have become the norm in not only day-to-day life, but in many marketing strategies as well, it is no wonder video content is so prevalent in our lives. Videos are convenient, easy to consume and they can appeal to the most dismissive buyers (those who don’t want to read text), leaving a company’s product or service ingrained in their customers mind. In order to remain competitive in this day and age there needs to be a general understanding of the power of video as a marketing tool.
- Written by Rachael Green
The marketplace is ever-changing and it's crucial for your brand to stay up to date with the changes. Rebranding is one way for a business to evolve and create an improved image while remaining true to their initial vision.
How do you know if your company needs that brand boost? Recognizing when it’s time to dust off the old and bring in some new ideas may seem difficult, but there are several signs to look for. Your target market might change or become uninterested, you may acquire new products that need more recognition through your brand, you may have to adapt to new competitors in the market, or perhaps it is simply time for a facelift. Whether you fit into one or more of these categories, it’s time to face the fact that your brand may need a revamp.
- Written by Tracey Moore
Instagram marketing is quickly becoming an essential part of business social media plans. With 800 million average monthly users, opting out of Instagram is hardly a choice. In fact, according to SproutSocial, 70.7% of businesses are active on Instagram, and 80% of Instagram users follow at least one business Instagram page. However, being active is only the first step.
Instagram did not succeed by becoming identical to every other existing social media platform, but instead by breaking the mold. So what exactly makes this social platform different from the rest? According to their mission, “Instagram is where visual expression inspires visible action,” Instagram is a place that allows businesses to move beyond the traditional tactics that might work for Facebook or print advertisements and reach their audience in a more authentic, personal way.
- Written by Tracey Moore
Auburn may seem like a small town to some, but take one look at the Auburn Chamber of Commerce and it’s easy to see that this city is bustling with new businesses, creative ideas, and goals for the future of the “Loveliest Village on the Plains.” Inner Spark Creative is proud to be an active member of the chamber, and to be a part of the business community they foster.
The Auburn Chamber of Commerce works with businesses in the area to strengthen the business community and environment by providing resources and leadership aimed at propelling the city forward. The staff is comprised of business owners and leaders in the community, while also calling upon students at Auburn University who make up such a prominent component of the market.
Here at Inner Spark, joining the chamber was a no-brainer. They offer countless resources, such as e-newsletters and young professionals workshops, in order to keep everyone up to date with the latest news and business happenings. As a company that works with so many local businesses, it is an honor to be a part of the chamber, given their similar focus on assisting the community in every possible way.