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Hyperbole in Marketing

There are all kinds of ways to get people’s attention. Some ways – like lighting something large on fire – will get you noticed faster than others. On the other hand, a subtle, catchy jingle might become a persistent reminder to a listener of your message long after they have stepped away from your commercial. Each approach has its place, and its strengths. Regardless, securing the attention of your audience is the first step, and it should directly relate to the impression that you want to give your audience once they are paying attention.

Snake Oil Marketing Services

"Snake oil is an expression that originally referred to fraudulent health products or unproven medicine but has come to refer to any product with questionable or unverifiable quality or benefit. By extension, a snake oil salesman is someone who knowingly sells fraudulent goods or who is himself or herself a fraud, quack, charlatan, and the like." 1

In the business of marketing services, "Snake Oil" is still quite prevalent.

Choosing the Right Advertising

It is safe to say that we now have more potential choices for advertising media than at any time in the history of marketing. Most of the traditional channels now have their online analogues, and the audiences of either type are not necessarily the same. Due to their relative novelty, online marketing channels have been in demand for over a decade, and these channels continue to evolve as the Internet itself assumes new forms and functions. Which medium is the right choice for your marketing message?

Google Hummingbird

Search engine optimization (SEO) changes regularly just like everything else on the Internet. First it was all about having the right keywords and site description, then it was all about link building, but the latest focus of SEO is "Site Authority."

You Need to Join the Shouting Match!

Perhaps the first question a business owner might ask, when considering advertising their business, is “Should I advertise at all?” Well, it is estimated that the average person receives between three and five thousand advertising messages per day. Given the huge volume of marketing that is going on out there, being heard above the crowd may seem like an uphill battle. But you can be sure that if you do not advertise, it will be by divine intervention that your business is found at all.

We Know Your Type (and Our Type)

When I began my studies in design school, my ambition was to hone my skills in representing ideas visually, and by visually I meant “pictures, not words.” It was not until I was introduced to the aesthetics of typography that I gave any serious thought to the forms of letters, and what those forms might express, in addition to the words those letters might compose. It was during the process of choosing a font for a corporate identity that I was truly struck by the significance of typography. I scrutinized hundreds of fonts, with a growing realization: “No, fonts are not all the same.” My appreciation for the letterform has never been the same since that time.

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