It has happened to us all. Whether it was your Facebook account or your work email, almost all of us have fallen victim to internet hackers.
One of the first things that might pop into our mind after realizing the misfortune is “Why me?” but to a hacker, the question becomes “Why not you and thousands of other people like you?”
Eager to help your community bounce back? Lee County Bounce Back is Inner Spark Creative’s most recent initiative to give back to the community during these challenging times.
Lee County has endured challenges and there is a long road ahead to recovery. You can help preserve the great place we all live in and love!
Throughout the world companies are trying to come up with ad campaigns that raise brand awareness, boost sales numbers and ultimately increase the return on investment for their marketing efforts. There are many different strategies that are used, but brand characters have been an important aspect for several successful ad campaigns. Companies utilize these brand characters because people are instinctively drawn to characters in a story. Most of the time companies create a likeable character that is either funny, interesting, memorable, or best case scenario - all of the above. The Liberty Mutual LiMu Emu and Doug commercials check all of these boxes and do an exceptional job of creating a brand association with the brand characters.
Digital marketing is an often overwhelming concept for a business as there are so many components to it. It is not uncommon for companies to hire a marketing agency to take care of this aspect of their business, as it can be better to leave your marketing strategy in the hands of experts who understand the landscape. This ensures you aren’t spending your marketing dollars in places where they are not going to be most effective, or, you aren’t accidentally convinced to pay for something you don’t need.