LinkedIn is a social media platform that is rapidly growing. According to LinkedIn, it can connect your brand with more than 450 million professionals across the globe. Easily mistaken as the Facebook of the professional world; LinkedIn is a platform more suitable for sharing business information and accomplishments, rather than socializing specifically.
In the technological world that we live in today, almost everything has switched to digital and marketing is no exception. In the past fifty years, marketing has evolved from the traditional era, which included using billboards, flyers, pamphlets, newspapers, and radio to the digital era, which includes online channels such as social media, email, SEO, websites, etc.
Content marketing is an essential part of marketing for businesses. Every business will have different strategies for content marketing. However, if successful, they will focus on providing relevant and useful content to customers and potential customers.
For most businesses, being present on social media is a must. However, you have to do social media right. It is better to choose two or three platforms and be active on them, rather than try to be present on all platforms but do a poor job. It is recommended to post at least once a day, however, posting more than once a day has been shown to be even more beneficial.