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Artificial Intelligence (AI) is revolutionizing the way businesses and consumers interact. While some people have concerns about the integration of AI into different sectors like social media and finances, the truth of the matter is that it is already heavily integrated into our daily lives. The assistance AI provides is unparalleled and will continue to grow in most industries, including digital marketing.

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In today’s digital age, we all know how much importance a business's online media presence has. You may see influencers going to great lengths to gain a substantial following in hopes to gain revenue and sponsorships, but did you know it is possible to monetize moderate social channels?

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Covid-19 has changed everyone's lives and has us all dreaming about getting “back to normal”. With that being said, it has also changed how businesses and brands market and advertise. We have never been so dependent on digital marketing as we are right now.

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Devices like Amazon’s Alexa and Apple’s Siri are causing a rapid increase in the use of voice command. This could ultimately change the way Google implements Search Engine Optimization (SEO) due to the fact that people are relying on voice commands more, as speaking into a smart device is more convenient than typing. This behavior change is something that businesses need to be aware of and adapt their SEO strategy accordingly, to ensure they continue to rank well when people search on Google and gain new business.

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Marketing is the art and science of targeting and retaining profitable customers. In order for your marketing strategies to be effective it is important to be sure that you are targeting the right customers, and in order to do so there are a few things you need to consider. The main thing to keep in mind when constructing a marketing strategy is understanding your audience’s needs and wants and the best ways to effectively approach them.

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With the rise of social media, online engagement is more prevalent now more than ever. People are scrolling through a sea of content and advertisements every day on multiple platforms, which makes it easy for your brand’s content to get overlooked if you are not actively engaging with your audiences.

Online engagement is a major component to making money, but building lasting relationships with your consumers and audiences without the sole intention of selling can help create brand loyalty which would increase sales as well. In order to kickstart your online engagement growth, follow these simple pointers to help your company engage through any channel:

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