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- Written by Jarrett Moore
Inner Spark Wins Gold
This spring marked an important first for our agency. We were honored as the only agency in the Auburn/Opelika, Alabama area to receive an ADDY award at the 2015-2016 American Advertising Awards. We were presented with a Gold ADDY at the Montgomery-Selma chapter of The American Advertising Federation which also covers the Columbus, Georgia market area.
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- Written by Interns
There are several key elements needed to help one find a job after college: a glowing resume, a well-written cover letter, and a decent grade point average. One element that some do not consider, however, is the significance of an internship. Some departments in college require internships as part of the curriculum; however, for they should encourage students to apply for them anyway. An internship is the perfect place for students to gain knowledge and experience in a particular business that interests them. It is a link between academic learning
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- Written by Joel Moore
Google has just moved responsive web design from "Important" to "Necessary" with their announcement that they are putting more weight on sites being mobile friendly. Google says the effect of this change will be "profound." What does this mean? If your site displays properly on all device types and sizes, you get a higher rank in Google search results.
Google warned webmasters 2 months ago that this was coming (not a normal practice for Google) which tells us that it carries a lot of weight. Google says recommends that "webmasters follow the industry best practice of using web design, namely serving the same HTML
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- Written by Dayton Cook
There are all kinds of ways to get people’s attention. Some ways – like lighting something large on fire – will get you noticed faster than others. On the other hand, a subtle, catchy jingle might become a persistent reminder to a listener of your message long after they have stepped away from your commercial. Each approach has its place, and its strengths. Regardless, securing the attention of your audience is the first step, and it should directly relate to the impression that you want to give your audience once they are paying attention.
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- Written by Joel Moore
"Snake oil is an expression that originally referred to fraudulent health products or unproven medicine but has come to refer to any product with questionable or unverifiable quality or benefit. By extension, a snake oil salesman is someone who knowingly sells fraudulent goods or who is himself or herself a fraud, quack, charlatan, and the like." 1
In the business of marketing services, "Snake Oil" is still quite prevalent.
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- Written by Dayton Cook
It is safe to say that we now have more potential choices for advertising media than at any time in the history of marketing. Most of the traditional channels now have their online analogues, and the audiences of either type are not necessarily the same. Due to their relative novelty, online marketing channels have been in demand for over a decade, and these channels continue to evolve as the Internet itself assumes new forms and functions. Which medium is the right choice for your marketing message?