• The Latest from Inner Spark

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Marketing is the art and science of targeting and retaining profitable customers. In order for your marketing strategies to be effective it is important to be sure that you are targeting the right customers, and in order to do so there are a few things you need to consider. The main thing to keep in mind when constructing a marketing strategy is understanding your audience’s needs and wants and the best ways to effectively approach them.

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With the rise of social media, online engagement is more prevalent now more than ever. People are scrolling through a sea of content and advertisements every day on multiple platforms, which makes it easy for your brand’s content to get overlooked if you are not actively engaging with your audiences.

Online engagement is a major component to making money, but building lasting relationships with your consumers and audiences without the sole intention of selling can help create brand loyalty which would increase sales as well. In order to kickstart your online engagement growth, follow these simple pointers to help your company engage through any channel:

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2020 was a year of digital trial and error for many businesses. Along with the challenging landscape that companies were presented with, the integration of new social media platforms and the shift in the way we use them caused a whirlwind of change in the marketing world.

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With over 1 Billion users worldwide, Instagram is a social media platform that has the potential to bring your business new customers in 2021. It’s the perfect way to showcase your brand and target a more specific audience, while also getting in touch with your creative side. Here at Inner Spark Creative, we can help you create a content strategy that will have all your social media platforms engaging your audience while also looking outstanding.

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As mobile device usage continues to rapidly increase, it has become evident that mobile marketing is essential and contributes significantly to a business's success. It is constantly evolving based on trends, consumer behavior and in 2020’s case, a pandemic. Mobile marketing became more crucial than before due to the population being confined indoors and using their mobile devices to do almost everything, virtually.

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In today’s digital age, content creation has become something that is always evolving and is essential for branding a business. However, one thing that should never change is dependability. A business should always strive to ensure that their customers know who they are as a company and what they stand for. When you are constantly consistent with your brand, customers begin to put their trust in your business. This is when you begin to see loyal customers & brand retention increase. Here are five ways to ensure your brand’s consistency:

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