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- Written by Maggie Terry
Marketing is one of the best ways to get your brand out there and gain a wider audience. Specifically, social media can be brutal. A simple mistake can lead to losing many followers and audience members. It is important to make sure you are avoiding any mistakes that could damage your brand's social media presence. Some mistakes to avoid:
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- Written by Anna Damas
For many of us, imagining life without social media might be hard. It has become a part of most people’s lives due to the many benefits it brings. Whether you’re a business or an individual, there is a social media platform available for you. These programs have changed the way companies are able to do advertising and helped countless people connect with others. Even if you’re new to the world of social media, it’s easily accessible and pretty simple to understand. While all social media has seen growth over time, these four platforms are currently the fastest growing in 2022.
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- Written by AnnMarie Yednak
As a business owner, you may wonder how much your website actually matters when it comes to making a profit. You may not realize it, but your website is often the first impression a potential consumer has of your business and can be one of the most important pieces of media that your company owns. A quality website is so important because it’s your main channel of communication with your consumers. Having a good web design directly impacts search engine result page rankings, traffic, how long a consumer will stay once they click, and conversion rates. We’re here to tell you all of the elements to consider when building or redesigning your company’s page.
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- Written by Gabby Kovacs
Design trends come and go with the times. Retro design is becoming more alive than ever since 2019. Retro trends have popped up in all different segments of design from product and interior to graphic and social media design. Many big brands like Nike have been using elements of nostalgic design in ads, marketing campaigns, and products and receive positive feedback and success.
The revival of retro motifs has been a huge trend in the past few years. So if you want to know how to get the vintage retro vibe into your design, here is Inner Spark Creative’s guide to the biggest trends for each decade from the 60s to the 90s.
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- Written by Maggie Terry
Over time marketing trends change and new trends are created. There are many different ways to stay up to date with potential new trends or enhance the skills you already have within your marketing career. Whether it's taking an online course or enhancing the skills you already have, there are many ways to broaden your knowledge in marketing.
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- Written by Gabby Kovacs
So, you are thinking about video marketing for your business. What platforms should you use? What platforms are available? Lots of vendors claim to be video platforms, but perform a variety of functions. Some are better for different types of marketing and who you are trying to reach. Inner Spark Creative has created this guide to video marketing including the pros and cons of each major platform of video marketing, Vimeo and YouTube.