- Written by Gabby Kovacs
Cohesive marketing is an important part of your marketing strategy. Social media and email marketing are important, but a cohesive marketing plan is more cost-effective and profitable. At Inner Spark Creative, we have put together a guide to learn more about a cohesive marketing plan and how to get started with one.
- Written by AnnMarie Yednak
Having a team filled with knowledgeable professionals is key at a marketing or advertising agency. Whether you’re wanting to take on a job at an agency, or you’re a business that will soon be working with one, it's important to know the different job positions at the agency and what they do. Each person on a team will have a title and sometimes it's hard to figure out what tasks that job title entails.
- Written by Maggie Terry
What is the difference between in-house firms and agencies? Not many people know the difference between the two. When deciding which kind of advertising team for your business to use, choosing between in-house or agency firms is an important decision.
- Written by Gabby Kovacs
Are you thinking about how to spice up your marketing plan for 2022? Are you worried about changing trends in the industry? Here at Inner Spark Creative, we have compiled a list of the biggest marketing, advertising, and public relations trend predictions for 2022. We are ready to help you bring a new and improved marketing plan to life!
- Written by Mary Evelyn Welch
When looking at a logo, you might think that many of the design choices were made quickly. However, there is a lot of brainstorming and planning involved in the creation of a logo. Logos are a visual representation of the meaning behind a company and they are an integral part of a brand. By communicating the missions and values that a company was founded on, logos help audiences form a connection between a logo and the purpose of the company it represents.
When a potential customer interacts with your brand, they immediately see your logo first on an advertisement, a billboard, or a storefront. This means that your logo has to convey a positive message that resonates with the target audience or else you might be losing potential customers to the competition.
When designing a logo, there are three golden rules that create a recipe for success. To make sure you follow them, you should ask these three questions.
- Written by Maryellen Myers
As marketing trends evolve, it can be difficult to stay on top of the latest strategies. Developing a strong relationship with your customers is essential to the success of any business. Building your brand and creating strong brand awareness is our specialty.
What is a Brand?
A brand, in terms of marketing, is an identifiable mark of your company. Your brand is who you are, your beliefs, and your standards. When a potential client sees your brand, they should understand who you are, the services you provide, and your overall concept. Building a strong brand takes expertise and consistency. Here at Inner Spark Creative, we specialize in branding. Whether you are starting fresh or looking for a new idea, we work with you to show the world who your company is and why it stands out.
At Inner Spark Creative, we want to see your business thrive. We are here to assist you in the areas that might be lacking in your business to elevate your brand to the next level. Here are some of the services we offer to build your brand, brand awareness, and a solid foundation for your company.