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Without information technology, or IT, computers would not run efficiently. Therefore, websites would not exist and in turn, neither would website development. While information technology is needed for web development to function, they are commonly thought of as the same thing. This is not the case. While both are important for a business, it is important to understand the difference to communicate and engage with the right people when reaching out for these services.


Social media has become an integral part of not only our everyday lives, but running and advertising a business effectively. According to Global Web Index, users spend 30% of their time online on social media platforms. Effective digital marketing requires reaching your audience where they already spend the majority of their time. Though every brand’s social media should be unique, if you are unsure where to begin, there are some core components that will help create a positive social media presence. Here are our 5 key elements to help you create a successful social media strategy.


How much does your website really affect your business? When creating any new business, or revamping an established one, websites are an important asset to gain new customers. Websites have become one of the most important aspects of any company to gain a following and to maintain a company image. The design of any website can make or break whether your target audience is interested in reading more or clicking away. According to Adobe, 38% of people will stop engaging with a website if the content/layout is unattractive.


Outsourcing for graphic design is one of the most necessary steps your business can take. Strengthening your brand can not only maintain your reputation but also make your company recognizable among others. Outsourcing will give you a team of professionals who will listen to what you want and create something unique to really engage with your audience.