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  • The Latest from Inner Spark

Why the Heck Do Hackers Hack?

It has happened to us all. Whether it was your Facebook account or your work email, almost all of us have fallen victim to internet hackers.

One of the first things that might pop into our mind after realizing the misfortune is “Why me?” but to a hacker, the question becomes “Why not you and thousands of other people like you?”

Lee County Bounce Back

Eager to help your community bounce back? Lee County Bounce Back is Inner Spark Creative’s most recent initiative to give back to the community during these challenging times.

Lee County has endured challenges and there is a long road ahead to recovery. You can help preserve the great place we all live in and love!

Discussing Successful Ad Campaigns

Throughout the world companies are trying to come up with ad campaigns that raise brand awareness, boost sales numbers and ultimately increase the return on investment for their marketing efforts. There are many different strategies that are used, but brand characters have been an important aspect for several successful ad campaigns. Companies utilize these brand characters because people are instinctively drawn to characters in a story. Most of the time companies create a likeable character that is either funny, interesting, memorable, or best case scenario - all of the above. The Liberty Mutual LiMu Emu and Doug commercials check all of these boxes and do an exceptional job of creating a brand association with the brand characters.

Misleading Mail Pieces

Digital marketing is an often overwhelming concept for a business as there are so many components to it. It is not uncommon for companies to hire a marketing agency to take care of this aspect of their business, as it can be better to leave your marketing strategy in the hands of experts who understand the landscape. This ensures you aren’t spending your marketing dollars in places where they are not going to be most effective, or, you aren’t accidentally convinced to pay for something you don’t need.

What is local PR?

Due to the fact that public relations (PR) often gets a bad rap for “spinning the truth”, businesses - especially small businesses - are anxious about hiring someone to handle their PR. However public relations entails much more than that. In fact public relations can be defined as the management of communication between a company and their customers to create mutually beneficial relationships. PR is about making sure your brand's reputation, values, and products are known by your target audience.

Tips to Successfully Add LinkedIn to Your Marketing Strategy

LinkedIn is a social media platform that is rapidly growing. According to LinkedIn, it can connect your brand with more than 450 million professionals across the globe. Easily mistaken as the Facebook of the professional world; LinkedIn is a platform more suitable for sharing business information and accomplishments, rather than socializing specifically.

Get in touch with Inner Spark Creative

We would love to hear from you! Contact us today to discuss your marketing and learn how Inner Spark can help your business grow.