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  • The Latest from Inner Spark

What is local PR?

Due to the fact that public relations (PR) often gets a bad rap for “spinning the truth”, businesses - especially small businesses - are anxious about hiring someone to handle their PR. However public relations entails much more than that. In fact public relations can be defined as the management of communication between a company and their customers to create mutually beneficial relationships. PR is about making sure your brand's reputation, values, and products are known by your target audience.

Tips to Successfully Add LinkedIn to Your Marketing Strategy

LinkedIn is a social media platform that is rapidly growing. According to LinkedIn, it can connect your brand with more than 450 million professionals across the globe. Easily mistaken as the Facebook of the professional world; LinkedIn is a platform more suitable for sharing business information and accomplishments, rather than socializing specifically.

5 Digital Marketing Strategies and How to Implement Them

In the technological world that we live in today, almost everything has switched to digital and marketing is no exception. In the past fifty years, marketing has evolved from the traditional era, which included using billboards, flyers, pamphlets, newspapers, and radio to the digital era, which includes online channels such as social media, email, SEO, websites, etc.

5 Content Marketing Tips

Content marketing is an essential part of marketing for businesses. Every business will have different strategies for content marketing. However, if successful, they will focus on providing relevant and useful content to customers and potential customers.

The Benefits of Social Media for Your Brand

For most businesses, being present on social media is a must. However, you have to do social media right. It is better to choose two or three platforms and be active on them, rather than try to be present on all platforms but do a poor job. It is recommended to post at least once a day, however, posting more than once a day has been shown to be even more beneficial.

Marketing for a Small Business

Marketing is an area of business that, while essential, can be difficult to understand especially for small businesses. Small businesses often have shortages in workers, money and time. This makes it hard to have a knowledgeable, dedicated, full-time marketing employee. Here at Inner Spark Creative, we are a full-service advertising agency that can assist with any and all marketing needs. These are our five essential tips to help your small business begin its effective marketing:

Get in touch with Inner Spark Creative

We would love to hear from you! Contact us today to discuss your marketing and learn how Inner Spark can help your business grow.