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a Logo for Your Business

When you think of all of the things you need to create or update for a business, new or old, a logo may not be number one on the list of priorities. We believe it should be. While thinking of logos, take some time to think about the ones that really stand out to you. It may be the Nike Swoosh, the iconic McDonald’s Golden Arches, or the traditional Coca-Cola font logo that comes to your mind. Think about why that logo stands out to you.

The truth is, a logo means more to your business than just helping customers remember you.

The Importance of a Company "Voice"

Your company voice is a part of all of your content for your brand. Advertisements, social media posts, and your website all showcase your company voice. It is important to create a cohesive and consistent voice for your company that is specific to your company beliefs and interests. This requires clear goals, personality, and teamwork to create a consistent voice. Your company voice is an element of your brand as a whole and creates a personal connection between your company and your clients. According to Segment’s 2017 State of Personalisation Report, just 22% of shoppers are satisfied with the level of personalisation they currently receive. This means many brands are failing to represent themselves in a way that actually inspires consumers to become loyal customers. By creating a voice that represents your company, you can create a loyal connection with your customers. Here are a few tips on how to create and use your company voice.

Is Investing in Design Worth It?

Everything man-made that you own, every product you see at the grocery store, every machine, every building is a product of design. The technology allowing me to type and for you to read this blog is because of design. The shirt you are wearing right now was designed, so was that spoon you used this morning to eat your cereal. Pretty crazy to think about, right? We live in a world of production, and with production, there has to be design.

What Marketers Should Expect In The Next Five Years

Trends for marketing and advertising are constantly changing. A little less than ten years ago, advertising and marketing efforts were predominantly placed within traditional media outlets. These “traditional” outlets include: television, radio, print and billboards, to name a few. With the evolution of the internet and new technological devices taking over everybody’s daily life, marketers have needed to shift their focus from traditional media towards new media. Businesses need to remain well-informed and on the front foot when it comes to new, digital technology as the environment is rapidly changing. Businesses not only need to produce relevant, high quality content, but they also need to make sure it is distributed via the right channels to reach their desired audience. There are many trends currently making their debut in the world of marketing. We are going to look at a few of the key techniques, that we believe will continue to develop and be imperative in the marketing world within the next five years.

Invest in Digital Marketing

Many businesses believe that quality goods or services will bring in customers naturally, and that over time their company will grow through word of mouth. This strategy may work in the short term for your business, but digital marketing has become the key to expanding a company’s audience and gaining new customers. In order to keep up with the growing number of small local businesses, digital marketing is a targeted and efficient way to stay relevant. The rise of digital marketing has allowed many small businesses to reach a wider, global audience and increase their business considerably.

Web Development vs. IT

Without information technology, or IT, computers would not run efficiently. Therefore, websites would not exist and in turn, neither would website development. While information technology is needed for web development to function, they are commonly thought of as the same thing. This is not the case. While both are important for a business, it is important to understand the difference to communicate and engage with the right people when reaching out for these services.

Get in touch with Inner Spark Creative

We would love to hear from you! Contact us today to discuss your marketing and learn how Inner Spark can help your business grow.