Every bit of information from a restaurant review on Yelp, a price comparison on Amazon, or a network saturated with advertisements on Google is available with a few taps of a button on the internet. Unlimited access to the internet makes it crucial for businesses to capitalize on their internet presence and pay keen attention to the benefits of reputation management.
Before the internet, it was more difficult for unhappy customers and clients to make their experiences known. However, the internet fostered a platform through which consumers can have a very public voice about products and services. It is important to leverage this communication platform and ensure it works for you in a positive way.
The American Advertising Federation is a nonprofit national advertising trade association that was established 114 years ago. They're headquartered in Washington, D.C. and branching off from the headquarters are 15 district operations across the nation. The mission of AAF states that they “protect and promote the well-being of advertising . We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters”. Knowing the AAF mission statement and the importance of protecting and promoting the well-being of advertising , Inner Spark Creative was eager to become a member of this federation and get involved. Shortly after opening our agency, we officially became a member and are honored to be a part of The American Advertising Federation of Montgomery, also named a part of district number 7.
In the fast-paced world of today, where social media is constantly growing and an abundance of information can be found at the click of a button, it is no wonder video is so popular. For one thing, video is an easy-to-digest format that gives our eyes a rest from the oversaturation of textual information online. According to the Digital Marketing Institute, the world reportedly watches 1 billion hours of YouTube social videos per day. These numbers may be surprising, but when you think about the evolution of social media images and videos, and how they have become the norm in not only day-to-day life, but in many marketing strategies as well, it is no wonder video content is so prevalent in our lives. Videos are convenient, easy to consume and they can appeal to the most dismissive buyers (those who don’t want to read text), leaving a company’s product or service ingrained in their customers mind. In order to remain competitive in this day and age there needs to be a general understanding of the power of video as a marketing tool.
The marketplace is ever-changing and it's crucial for your brand to stay up to date with the changes. Rebranding is one way for a business to evolve and create an improved image while remaining true to their initial vision.
How do you know if your company needs that brand boost? Recognizing when it’s time to dust off the old and bring in some new ideas may seem difficult, but there are several signs to look for. Your target market might change or become uninterested, you may acquire new products that need more recognition through your brand, you may have to adapt to new competitors in the market, or perhaps it is simply time for a facelift. Whether you fit into one or more of these categories, it’s time to face the fact that your brand may need a revamp.