We are very proud to say that Inner Spark Creative is an active member of the Opelika Chamber of Commerce! The chamber proudly supports local economic and business development for the city and has been active for nearly 75 years, hosting events, seminars, and building businesses in the city. Before they were even an official entity, the chamber began leading economic development in the community, dating back to 1910. As a local business, we support their mission to support and better the city of Opelika and Lee County.
Hi there…or G’day!
My name is Rachael Green and I am the latest addition to the team at Inner Spark Creative. I am from Melbourne, Australia - a very long 9,595 miles from here.
My partner received a scholarship to study and play football for Auburn University, therefore I decided relocation and international experience would not only be a great professional opportunity, but also a great life experience! Plus I love traveling, so any excuse to see another part of the world. I am certain the team here thought it was a mistake when they received an application from Australia, but I am extremely grateful they gave me a chance to interview for the Account Coordinator role.
I graduated from RMIT University in Melbourne with a Masters of Communication. With over five years’ experience working in communications in the lifestyle and automotive space, I have lead successful above the line, digital and PR campaigns. I am fortunate enough to have worked with some great brands from both an agency perspective and client side. With a strong affinity for social media marketing, and having recently lead various marketing campaigns for global automotive brand, BMW, I not only have experience in running successful brand campaigns for established brands, but also in establishing and launching new brands to market.
Auburn city council elections are underway. When done correctly, Facebook ads are an effective and economic way to reach voters in specific neighborhoods. With this election coming up, Inner Spark is working on advertising campaigns and marketing plans for these candidates to use. Here at Inner Spark, we understand the process Facebook uses to approve or deny your ads.
Facebook recently announced a series of changes to how political advertisements run on its platform. One of the most recent changes is a screening process implemented to try to filter out any political ads from suspicious sources. Facebook stated that, “Any advertiser running election-related or issue ads who is located in or targeting people in designated countries must complete the authorization process required by Facebook.”
Social Media has largely impacted the world in the past few years, and it continues to revolutionize the way individuals communicate with one another. Businesses have started taken advantage of websites like Facebook, Twitter, and Instagram to advertise and interact with their customers. These sites give businesses the opportunity to flourish by reaching and engaging with much larger audiences. This allows companies to build brand recognition and customer relationships, which are vital in today’s saturated society. There is no denying how powerful social media is and the impact is has on businesses.