Chatbots are artificial intelligence (AI) that simulate human conversation. They can also be known as digital assistants. But why are they important? Chatbots can be utilized in a company website or as a standalone app to answer customer questions with a series of programmed responses. They eliminate the need for someone to be sitting at a computer waiting for customer questions.
Chatbots can be used on Facebook Messenger or Twitter and many standalone applications. They work in the same way that Siri on your iPhone does. These chatbots can interact over text or even provide verbal responses.
Are you looking for a new and modern way of stepping up your business’ advertisement game? Do you want to jumpstart your company’s sales and increase customer satisfaction and loyalty? Then it is time for you to participate in one of the fastest growing marketing trends in the world: Geofencing.
The year 2020 certainly took a turn with the spread of the coronavirus outbreak. Seemingly all aspects of life were affected and had to be adjusted in order to follow new social distancing and quarantine guidelines. Some of our favorite brands took a big hit as well, which opened up some interesting opportunities when it comes to advertising . With product sales taking a large dip, but an audience that is watching up to 60% more than usual from remaining inside, brands took varying approaches to this new market. Now, companies are not selling, but building relationships with consumers by creating ad campaigns to inspire hope and comfort to a worrisome audience. This has presented a rare moment for brands to demonstrate their core values to the public, without prioritizing making a profit. Below are a few of our favorite, and most successful COVID-19 adjusted ad campaigns.
It has happened to us all. Whether it was your Facebook account or your work email, almost all of us have fallen victim to internet hackers.
One of the first things that might pop into our mind after realizing the misfortune is “Why me?” but to a hacker, the question becomes “Why not you and thousands of other people like you?”