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  • The Latest from Inner Spark

The Importance of a Strong Agency-Client Relationship

Relationships are the most fundamental aspect of any business. Without a mutually beneficial relationship there is no trust, and without trust there is no success. At Inner Spark we value each and every relationship. We strive to be more than a vendor: a partner. Instead of solely offering services, the agency aims to be a partner to the client, guiding the them through the various processes and keeping an open flow of communication as it happens. In a perfect world, a client/agency relationship goes far beyond the fee. Instead, it is a relationship between two organizations with one common goal: moving the client’s bottom line. Because, at the end of the day, the client’s success means success for the agency as well. A strong, mutually beneficial relationship is the key to seeing both an agency and its client thrive and create something special together.

Training the Next PR/Advertising Professionals

During at least one point during your educational or professional career, somebody had to take a chance on you, and that one chance hopefully helped push you to where you are today. The team at Inner Spark believes it is important to take time to invest in the up and coming professionals within the Auburn community, to share the skills and knowledge that come with working in a professional environment. Helping students at Auburn University learn and develop their advertising and public relations skill sets benefits the student, the community and our company.

How to Find the Right Channel to Effectively Reach Your Audience. Why is This Important?

As some social media users say, if you went somewhere and didn’t take a picture, did it actually happen? The same thing goes for posting on social channels, and if you post something and no one in your target audience saw it, did the post have any sort of effect? The short answer is no.

Public Relations Beneficial to Businesses

It is easy for people to confuse public relations with advertising because they have similar qualities. Both share the same goals: promoting a product or service and making them seem as successful, honest, important, exciting or relevant as possible. But the paths to creating awareness are vastly different. Public relations is focused on raising your company’s authority through building and maintaining relationships and managing your company’s reputation. It is “earned” media and credibility, rather than paying for brand visibility as you can do with an advertising budget. Public relations is a vital element for a business and without it, most businesses may not see the success and development they are striving for. Success of a company is based around client and customer satisfaction. If your customers are not happy with your products or services, then your company will not be a reliable source for future customers either. In order to build an image of trust with the public, you need public relations. Listed below are five reasons why it is necessary for your business to implement a public relations strategy.

Instagram: Boosting Your Bottom Line Without Breaking the Bank

Social media was originally created to provide a space for users to communicate, network, and make new friendships and maintain old ones. However, recently in the past few years, it has become a successful avenue for companies to advertise and grow their business as well. Facebook pioneered this frontier breaking out their advertising capabilities, but with the recent acquisition of Instagram, Instagram has become an extremely effective advertising platform for businesses of any size. Social advertising pricing makes it much more affordable for a big and small business to be successful on their platforms.

The Importance of Determining a Target Audience

When it comes to your business one of the first things you should look at is who you are trying reach. This is otherwise known as your target audience. A target audience is defined as the specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors. No one, neither small businesses nor large businesses, can afford to target everyone, and even if they could it would not help the company in any way.

In order to remain competitive in the market, you need to direct your business and its services to a niche audience. Many businesses say they target anyone interested in their services, including small-business owners, homeowners or stay-at-home moms. All of these targets though are far too general. By focusing your attention on finding your specific target audience, you can use your marketing dollars and brand message on a niche market that is more likely to buy from you than other more general markets. This is a much more affordable and effective way to reach potential clients and generate business. Below, are easy steps to help you to define your target audience.

Get in touch with Inner Spark Creative

We would love to hear from you! Contact us today to discuss your marketing and learn how Inner Spark can help your business grow.