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- Written by Kathryn-Taylor
Covid-19 has changed everyone's lives and has us all dreaming about getting “back to normal”. With that being said, it has also changed how businesses and brands market and advertise. We have never been so dependent on digital marketing as we are right now.
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- Written by Inner Spark Creative
Devices like Amazon’s Alexa and Apple’s Siri are causing a rapid increase in the use of voice command. This could ultimately change the way Google implements Search Engine Optimization (SEO) due to the fact that people are relying on voice commands more, as speaking into a smart device is more convenient than typing. This behavior change is something that businesses need to be aware of and adapt their SEO strategy accordingly, to ensure they continue to rank well when people search on Google and gain new business.
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- Written by Kathryn-Taylor Sisk
Marketing is the art and science of targeting and retaining profitable customers. In order for your marketing strategies to be effective it is important to be sure that you are targeting the right customers, and in order to do so there are a few things you need to consider. The main thing to keep in mind when constructing a marketing strategy is understanding your audience’s needs and wants and the best ways to effectively approach them.
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- Written by Nikki Denton
With the rise of social media, online engagement is more prevalent now more than ever. People are scrolling through a sea of content and advertisements every day on multiple platforms, which makes it easy for your brand’s content to get overlooked if you are not actively engaging with your audiences.
Online engagement is a major component to making money, but building lasting relationships with your consumers and audiences without the sole intention of selling can help create brand loyalty which would increase sales as well. In order to kickstart your online engagement growth, follow these simple pointers to help your company engage through any channel:
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- Written by Inner Spark Creative
2020 was a year of digital trial and error for many businesses. Along with the challenging landscape that companies were presented with, the integration of new social media platforms and the shift in the way we use them caused a whirlwind of change in the marketing world.
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- Written by Kathryn Taylor Sisk
With over 1 Billion users worldwide, Instagram is a social media platform that has the potential to bring your business new customers in 2021. It’s the perfect way to showcase your brand and target a more specific audience, while also getting in touch with your creative side. Here at Inner Spark Creative, we can help you create a content strategy that will have all your social media platforms engaging your audience while also looking outstanding.