• The Latest from Inner Spark

5 Signs It Is Time For A Rebrand

Most things in life a person can outgrow. Whether it is clothes, people, their living space, it is human nature to keep changing and evolving with time. Your brand has a life too and is no different. Hubspot discusses the importance of this by stating how successful branding “gives your business an identity beyond its product or service. It gives consumers something to relate to and connect with”. Brands constantly should be reevaluated and redefined to ensure they are staying in tune with everchanging times while relating to your audience. If your brand seems to be in a rut, that could mean it is time to undergo a full rebrand for your business. Below we have included a few telltale signs that it is time to switch things up.

Understanding Insights 101

If your company uses any social media platform or has its own website, you need to be able to comprehend and properly execute insights. Insights allow you to better understand your audience, find ways to improve your online presence and see how your company compares to its competitors. Insights can be extremely intimidating to the average Joe. If words such as analytics, impression or reach go over your head, keep reading!

Why Having a Blog is Important for Your Company

Are you a small business trying to build your brand? Are you unsure how to direct more traffic to your website? A company blog can help resolve these problems.

Give your employees a voice on your webpage and a chance to brag about your company. Blogs can be fun, informative and a great way to build your brand. There are plenty of topics to write about no matter your business. Provide your readers with helpful tips that make life easier.

Why Is Your New Website Not Receiving Traffic?

So you have just launched a brand new website for your company, but after reading up on your analytics you realize your website traffic is not at the level you’d like it to be. You could have one of the best websites in your industry, but if you are not utilizing the correct tools within it, there are very little odds of potential customers finding your site. Think of your website as a house for your company, the framework is there, but if you don’t build a road to your house how are people going to come visit you? We are here to share with you the top reasons why your website is not receiving traffic and how you can go about finding solutions.

The Future of Influencer Marketing After COVID-19

COVID-19 has resulted in most people having to stay at home for the past couple of months. Due to this, digital has taken over. Whether it is being used to receive news updates, stay in touch with friends and relatives or, how most brands are using it, to sell products and services.

Audiences want to receive communications digitally now, leading to a shift in influencer marketing. If you thought you were seeing a lot of it before, be prepared for major changes and increases in this area.

Chatbots: Transforming Customer Service

Chatbots are artificial intelligence (AI) that simulate human conversation. They can also be known as digital assistants. But why are they important? Chatbots can be utilized in a company website or as a standalone app to answer customer questions with a series of programmed responses. They eliminate the need for someone to be sitting at a computer waiting for customer questions.

Chatbots can be used on Facebook Messenger or Twitter and many standalone applications. They work in the same way that Siri on your iPhone does. These chatbots can interact over text or even provide verbal responses.

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