• The Latest from Inner Spark

The Power of Video Marketing

In the fast-paced world of today, where social media is constantly growing and an abundance of information can be found at the click of a button, it is no wonder video is so popular. For one thing, video is an easy-to-digest format that gives our eyes a rest from the oversaturation of textual information online. According to the Digital Marketing Institute, the world reportedly watches 1 billion hours of YouTube social videos per day. These numbers may be surprising, but when you think about the evolution of social media images and videos, and how they have become the norm in not only day-to-day life, but in many marketing strategies as well, it is no wonder video content is so prevalent in our lives. Videos are convenient, easy to consume and they can appeal to the most dismissive buyers (those who don’t want to read text), leaving a company’s product or service ingrained in their customers mind. In order to remain competitive in this day and age there needs to be a general understanding of the power of video as a marketing tool.

Reasons for a rebrand

The marketplace is ever-changing and it's crucial for your brand to stay up to date with the changes. Rebranding is one way for a business to evolve and create an improved image while remaining true to their initial vision.

 

How do you know if your company needs that brand boost? Recognizing when it’s time to dust off the old and bring in some new ideas may seem difficult, but there are several signs to look for. Your target market might change or become uninterested, you may acquire new products that need more recognition through your brand, you may have to adapt to new competitors in the market, or perhaps it is simply time for a facelift. Whether you fit into one or more of these categories, it’s time to face the fact that your brand may need a revamp.

Using Instagram to Reflect Your Brand

Why you?

Instagram marketing is quickly becoming an essential part of business social media plans. With 800 million average monthly users, opting out of Instagram is hardly a choice. In fact, according to SproutSocial, 70.7% of businesses are active on Instagram, and 80% of Instagram users follow at least one business Instagram page. However, being active is only the first step.

Why Instagram?

Instagram did not succeed by becoming identical to every other existing social media platform, but instead by breaking the mold. So what exactly makes this social platform different from the rest? According to their mission, “Instagram is where visual expression inspires visible action,” Instagram is a place that allows businesses to move beyond the traditional tactics that might work for Facebook or print advertisements and reach their audience in a more authentic, personal way.

Community involvement: A member of the Auburn Chamber of Commerce

Auburn may seem like a small town to some, but take one look at the Auburn Chamber of Commerce and it’s easy to see that this city is bustling with new businesses, creative ideas, and goals for the future of the “Loveliest Village on the Plains.” Inner Spark Creative is proud to be an active member of the chamber, and to be a part of the business community they foster.

The Auburn Chamber of Commerce works with businesses in the area to strengthen the business community and environment by providing resources and leadership aimed at propelling the city forward. The staff is comprised of business owners and leaders in the community, while also calling upon students at Auburn University who make up such a prominent component of the market.

Here at Inner Spark, joining the chamber was a no-brainer. They offer countless resources, such as e-newsletters and young professionals workshops, in order to keep everyone up to date with the latest news and business happenings. As a company that works with so many local businesses, it is an honor to be a part of the chamber, given their similar focus on assisting the community in every possible way.

The benefits of being a member of the Opelika Chamber of Commerce

We are very proud to say that Inner Spark Creative is an active member of the Opelika Chamber of Commerce! The chamber proudly supports local economic and business development for the city and has been active for nearly 75 years, hosting events, seminars, and building businesses in the city. Before they were even an official entity, the chamber began leading economic development in the community, dating back to 1910. As a local business, we support their mission to support and better the city of Opelika and Lee County.

Inner Spark welcomes Rachael Green

Hi there…or G’day!

My name is Rachael Green and I am the latest addition to the team at Inner Spark Creative. I am from Melbourne, Australia - a very long 9,595 miles from here.

My partner received a scholarship to study and play football for Auburn University, therefore I decided relocation and international experience would not only be a great professional opportunity, but also a great life experience! Plus I love traveling, so any excuse to see another part of the world. I am certain the team here thought it was a mistake when they received an application from Australia, but I am extremely grateful they gave me a chance to interview for the Account Coordinator role.

I graduated from RMIT University in Melbourne with a Masters of Communication. With over five years’ experience working in communications in the lifestyle and automotive space, I have lead successful above the line, digital and PR campaigns. I am fortunate enough to have worked with some great brands from both an agency perspective and client side. With a strong affinity for social media marketing, and having recently lead various marketing campaigns for global automotive brand, BMW, I not only have experience in running successful brand campaigns for established brands, but also in establishing and launching new brands to market.

Get in touch with Inner Spark Creative

We would love to hear from you! Contact us today to discuss your marketing and learn how Inner Spark can help your business grow.