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- Written by Anna Damas
Your website is the foundation of your business, so maintaining it is crucial to finding success. With online traffic at an all-time high, many people use websites as a first impression of companies which is why your website should reflect your mission and values. Because it’s become so easy to find the information we’re searching for nowadays, the attention span of consumers has decreased greatly. There are many elements that turn customers away from a website or make them feel like it’s unreliable, so you should always be on the lookout. Keep reading to learn about common red flags you should avoid to have the best website design for your business.
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- Written by Maggie Terry
Twitter is among the most popular social media platforms used in today’s age. It has over 200 million users, and the popular social media platform is only going to continue to grow. When starting a business, there is a series of checklist items to make including making your brand, starting a website, and maximizing social media. In this article, we will go through how to make a marketable Twitter handle that can take your social media campaign to the next level.
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- Written by Anna Damas
Having an effective brand for your company can impact whether or not you will be successful and who you’ll be able to reach. It’s easy to overlook the importance of a consistent brand, and many people are even unfamiliar with exactly what a brand is. This big decision often determines what people think about you and your business and builds credibility over time. Being consistent is vital to developing a successful brand and makes a tremendous difference in your company’s marketing. Inner Spark Creative is a highly trusted and qualified advertising agency located in Auburn, Alabama, with a team that has plenty of experience in helping companies grow their brand. Keep reading to understand why being consistent is so important and how your brand impacts your customers.
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- Written by Anna Damas
Customer reviews can be intimidating if you’ve never handled them before or are starting your business journey, but they are vital to reaching success. Having plenty of reviews for new and returning customers to look at will give them a greater sense of who you are and how you do business. In fact, people are likely to trust a company with positive reviews just as much as a recommendation from a friend. Whether you haven’t received any or you have endless reviews, there are plenty of ways to gain more and use them to your advantage. Thanks to social media marketing and various new technologies introduced every year, reviews are much more accessible and easy to display. Read on to learn about why these customer reviews are important and what you can do to get more.
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- Written by Anna Damas
Zoom has changed the way businesses and organizations are able to communicate with employees and clients around the world. There are so many pros to hosting company meetings via this platform, which is why it continues to be used today. During the start of the COVID-19 pandemic, Zoom became a solution for many businesses and schools that had to be closed or quarantined. Everyone met virtually through this video conference service and managed to continue their tasks from home, opening a world of opportunities. Today, thousands of businesses use it for meetings and events thanks to its convenience and efficiency. Continue reading to learn how using Zoom for your meeting is so beneficial.
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- Written by Maggie Terry
What exactly is the difference between reach and impressions? If you have just launched an advertising campaign, checking the reaches and impressions will help you understand how well your campaign is doing. Reach and impressions have different meanings depending on each platform you use. As social media platforms continue to grow it is important to be aware of how to read reach and impressions.