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- Written by Virginia Shea
If you want your business to grow and expand, social media marketing can help make this happen for you. We live in a society where social media is now utilized in classroom and work settings, and it’s quickly becoming a part of our everyday lives. Social media marketing is a form of digital marketing that utilizes websites and channels and is carried out solely online. Creating an online presence can help you communicate with your public, reach wider audiences and share your brand with different publics while still engaging with your key stakeholders. Overall, it can help your business be more interactive and more well-known. These tactics can help you stay relevant in the world of marketing. This digital marketing strategy can make all the difference in your business expansion.
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- Written by Virginia Shea
Strategic digital marketing is essential for any business that is looking to grow and reach its goals. Inner Spark Creative can help your business maximize its potential by utilizing the internet and different media platforms to promote its services and products. Furthermore, it is important to find a web design that is tailored to your company's specific needs in order to ensure that your digital marketing efforts are successful. Keep reading to learn about the four ways digital marketing can boost your business!
1. Digital Marketing Helps With Audience Expansion
Naturally, having an online presence will boost your audience expansion. Digital marketing expands your audience’s reach and doesn’t have to be limited by geography. Social media has grown immensely and in numerous ways throughout the past few years. The effects of COVID-19 left many companies continuing their Zoom calls, whether that be with international clients or with internal business meetings.
Zoom allowed companies to meet virtually, acting as a group FaceTime, with someone as the host. Zoom rose to the top during the pandemic and became insanely popular. This was the new way for businesses to hold meetings and for people to socially interact in general. In fact, many people still work from home through their technology. Social media platforms allow us to reach large audiences from places around the world. For instance, billboards and newspaper ads can be great, but it may be more difficult to track your statistics.
Platforms such as Google Analytics or Facebook Insights can help you track who reaches your website on social media through your digital marketing. Most people find through this that more people are reached with digital marketing, and regardless of if you have a customer who wants to reach you through seeing your billboard, they’ll most likely still be trying to research your business online.
2. Digital Marketing Helps Promote Your Business
Digital marketing helps to promote your business in numerous ways. SEO, short for “search engine optimization”, is known as a process that helps you to improve your website in order for its visibility to be increased. Search engine optimization helps your website to reach higher on the list of results returned by a search engine. SEO is what allows people to find your business when searching for something specific online. This marketing strategy is what just about every website is using these days. Other ways to strategize with digital media include SEM, short for “search engine marketing”, or pay-per-click marketing (PPC). These types of strategies all are beneficial toward reaching your target audience and expanding your audience. Digital marketing strategies are extremely useful when figuring out how to define your audience, whether it be through gender, age, location, or anything else. These methods can ensure you find the audience your business will be more tailored to.
3. Digital Marketing Allows for More Creativity
There are also many types of graphic design. Common types of digital graphic design include app designs, landing pages, infographics, and website elements. Using these methods for digital designs can help you to get creative with promoting your business. Video ads, infographics, and animated graphics are also things you can utilize when promoting your business online. Online marketing allows you to expand your creativity.
For instance, GoPro is always insanely creative with its marketing ideas. They reach out to their customers who then send them their own videos they’ve made through their GoPro products. These videos include action shots of intense skiers, football teams getting hyped up for their games, rock climbers making it toward the end of the wall, and families snow tubing together. The clips truly reveal how GoPro cameras are made to capture extreme sports, underwater activities, adventures, and core memories with friends and family. The variety of short video clips also helps to expand GoPro’s audience, embracing how the camera can be used for both family barbecues and skydiving. GoPro’s creativity with their video ads boosted their business so much that they were ranked as the best Super Bowl commercial ad in 2016! Creativity with your website, whether it be through videos, campaigns, or anything, can boost your business to the extreme and help you reach larger audiences.
4. Digital Marketing Helps You Reach Your Target Audience
Online marketing strategies can help your business to reach the stakeholders who would benefit the most from your company. You are able to target certain audiences by learning where your target audience is most active and utilizing that platform. You can also use the methods mentioned to ensure you find your target audience. When searching for your audience, you want to think about who would benefit from your company the most. For instance, Dormify is a company that focuses on selling decor and furniture that are fit for living in a dorm. Naturally, this company is tailored toward college students who may be living on campus in dorm rooms. This knowledge defines who their target audience is and through this, they can make a plan for how to get college students to purchase their products.
Reviewing analytics, reading feedback and reviews online, and experimenting with different content online can help you to reach your target audience. This can also help to expand your audience and help you to reach customers you may not have even expected. Utilizing media platforms and media strategies will be helpful in making your business more known to the world.
How We Can Help!
Inner Spark Creative is a creative communications agency that aims to make your business as successful as it can possibly be. We value treating our clients like family here at Inner Spark Creative. We utilize the latest techniques and tools to help you to stay ahead in the market. Your goals are what matters to us, and we’re here to aid you in making your dreams come to life. Contact us today to learn more about our team!
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- Written by Quendolyn Darbie O’Brian
Marketing is most effective when incorporating high-quality graphic design. Graphic design is the art of planning and projecting ideas and experiences with visual and textual content. It can include images, words, graphics, or a combination of all elements. Graphic design serves as the backbone of your brand by driving successful advertising and attracting consumers to what you have to offer. It’s fundamental to have graphics to support your product or service, regardless of the size of your business or the scale of your marketing plan. Learn from Inner Spark Creative how graphic design can benefit your business.
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- Written by Quendolyn Darbie O’Brian
Graphic design helps us communicate messages and ideas, persuade people to take action, and make the world a more beautiful place. We can break down the world of graphic design into two categories: print design and digital design. As the names suggest, print design is any design where the final form is intended to be in physical form, and digital design is any presentation or design that’s developed for use on digital platforms. They each have their own unique challenges and distinctions that only an experienced graphic designer could plan for. At Inner Spark Creative, we have an extensive amount of expertise in the graphic design industry. Explore our guide to print and digital design where we explain the power and importance of graphic design.
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- Written by Maleah Watt
Your competitors are increasing their marketing budget this year and so should you. As the economy continues to shift and evolve, marketers are shifting their focus to digital channels while simultaneously finding ways to get the most out of their marketing budget. Here is a recent study on marketing trends and budgeting changes.
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- Written by Maleah Watt
Marketing shouldn’t be a daunting task, it should be a helpful solution that makes you money. Partnering with a trusted marketing agency is the first step to boosting your business in a stress-free way. With the increase in agencies, it can be hard to know which agency to go with. Whether it’s reputation, personality, or capabilities, here are the best ways to find the right marketing agency for you.