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Choosing the Right Advertising

It is safe to say that we now have more potential choices for advertising media than at any time in the history of marketing. Most of the traditional channels now have their online analogues, and the audiences of either type are not necessarily the same. Due to their relative novelty, online marketing channels have been in demand for over a decade, and these channels continue to evolve as the Internet itself assumes new forms and functions. Which medium is the right choice for your marketing message?

Google Hummingbird

Search engine optimization (SEO) changes regularly just like everything else on the Internet. First it was all about having the right keywords and site description, then it was all about link building, but the latest focus of SEO is "Site Authority."

You Need to Join the Shouting Match!

Perhaps the first question a business owner might ask, when considering advertising their business, is “Should I advertise at all?” Well, it is estimated that the average person receives between three and five thousand advertising messages per day. Given the huge volume of marketing that is going on out there, being heard above the crowd may seem like an uphill battle. But you can be sure that if you do not advertise, it will be by divine intervention that your business is found at all.

We Know Your Type (and Our Type)

When I began my studies in design school, my ambition was to hone my skills in representing ideas visually, and by visually I meant “pictures, not words.” It was not until I was introduced to the aesthetics of typography that I gave any serious thought to the forms of letters, and what those forms might express, in addition to the words those letters might compose. It was during the process of choosing a font for a corporate identity that I was truly struck by the significance of typography. I scrutinized hundreds of fonts, with a growing realization: “No, fonts are not all the same.” My appreciation for the letterform has never been the same since that time.

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