• The Latest from Inner Spark

The Benefits of Social Media for Your Brand

For most businesses, being present on social media is a must. However, you have to do social media right. It is better to choose two or three platforms and be active on them, rather than try to be present on all platforms but do a poor job. It is recommended to post at least once a day, however, posting more than once a day has been shown to be even more beneficial.

Marketing for a Small Business

Marketing is an area of business that, while essential, can be difficult to understand especially for small businesses. Small businesses often have shortages in workers, money and time. This makes it hard to have a knowledgeable, dedicated, full-time marketing employee. Here at Inner Spark Creative, we are a full-service advertising agency that can assist with any and all marketing needs. These are our five essential tips to help your small business begin its effective marketing:

What is SEO and Where To Begin?

“Search engine optimization” or SEO might sound a little intimidating if you are not familiar with it, but it certainly doesn't have to be. Essentially, SEO is the action of getting unpaid traffic from search engines. It is convincing the search engine that your site is the best one to display for a particular search.

Outsourcing Your Web Development

There are many facets involved with running a business, which can become overwhelming to one person or team. It is not expected that you should be proficient in every single area of a business or you may simply lack time and resources to be able to execute everything effectively. This is when outsourcing can make your life much easier. Outsourcing allows you to you hire another company in a specialized field to help you with your own business growth. Outsourcing for different jobs can be very helpful, but especially when it comes to your web development. Your web design can affect your audience engagement and, ultimately, how much business your company attracts. Creating a website is not an easy task and allowing professionals in the field to help your company will yield the best results. At Inner Spark Creative, we are skilled at web development and can assist your company with this time consuming project, so can focus on other aspects of your business. Here are some reasons you should consider outsourcing for you web development needs.

a Logo for Your Business

When you think of all of the things you need to create or update for a business, new or old, a logo may not be number one on the list of priorities. We believe it should be. While thinking of logos, take some time to think about the ones that really stand out to you. It may be the Nike Swoosh, the iconic McDonald’s Golden Arches, or the traditional Coca-Cola font logo that comes to your mind. Think about why that logo stands out to you.

The truth is, a logo means more to your business than just helping customers remember you.

The Importance of a Company "Voice"

Your company voice is a part of all of your content for your brand. Advertisements, social media posts, and your website all showcase your company voice. It is important to create a cohesive and consistent voice for your company that is specific to your company beliefs and interests. This requires clear goals, personality, and teamwork to create a consistent voice. Your company voice is an element of your brand as a whole and creates a personal connection between your company and your clients. According to Segment’s 2017 State of Personalisation Report, just 22% of shoppers are satisfied with the level of personalisation they currently receive. This means many brands are failing to represent themselves in a way that actually inspires consumers to become loyal customers. By creating a voice that represents your company, you can create a loyal connection with your customers. Here are a few tips on how to create and use your company voice.

Get in touch with Inner Spark Creative

We would love to hear from you! Contact us today to discuss your marketing and learn how Inner Spark can help your business grow.