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Content marketing is an essential part of marketing for businesses. Every business will have different strategies for content marketing. However, if successful, they will focus on providing relevant and useful content to customers and potential customers.


For most businesses, being present on social media is a must. However, you have to do social media right. It is better to choose two or three platforms and be active on them, rather than try to be present on all platforms but do a poor job. It is recommended to post at least once a day, however, posting more than once a day has been shown to be even more beneficial.


Marketing is an area of business that, while essential, can be difficult to understand especially for small businesses. Small businesses often have shortages in workers, money and time. This makes it hard to have a knowledgeable, dedicated, full-time marketing employee. Here at Inner Spark Creative, we are a full-service advertising agency that can assist with any and all marketing needs. These are our five essential tips to help your small business begin its effective marketing:


“Search engine optimization” or SEO might sound a little intimidating if you are not familiar with it, but it certainly doesn't have to be. Essentially, SEO is the action of getting unpaid traffic from search engines. It is convincing the search engine that your site is the best one to display for a particular search.