• The Latest from Inner Spark

Instagram: Boosting Your Bottom Line Without Breaking the Bank

Social media was originally created to provide a space for users to communicate, network, and make new friendships and maintain old ones. However, recently in the past few years, it has become a successful avenue for companies to advertise and grow their business as well. Facebook pioneered this frontier breaking out their advertising capabilities, but with the recent acquisition of Instagram, Instagram has become an extremely effective advertising platform for businesses of any size. Social advertising pricing makes it much more affordable for a big and small business to be successful on their platforms.

The Importance of Determining a Target Audience

When it comes to your business one of the first things you should look at is who you are trying reach. This is otherwise known as your target audience. A target audience is defined as the specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors. No one, neither small businesses nor large businesses, can afford to target everyone, and even if they could it would not help the company in any way.

In order to remain competitive in the market, you need to direct your business and its services to a niche audience. Many businesses say they target anyone interested in their services, including small-business owners, homeowners or stay-at-home moms. All of these targets though are far too general. By focusing your attention on finding your specific target audience, you can use your marketing dollars and brand message on a niche market that is more likely to buy from you than other more general markets. This is a much more affordable and effective way to reach potential clients and generate business. Below, are easy steps to help you to define your target audience.

What is Reputation Management, and how can you Leverage it to Grow Your Business?

Every bit of information from a restaurant review on Yelp, a price comparison on Amazon, or a network saturated with advertisements on Google is available with a few taps of a button on the internet. Unlimited access to the internet makes it crucial for businesses to capitalize on their internet presence and pay keen attention to the benefits of reputation management.

Before the internet, it was more difficult for unhappy customers and clients to make their experiences known. However, the internet fostered a platform through which consumers can have a very public voice about products and services. It is important to leverage this communication platform and ensure it works for you in a positive way.

Inner Spark as a Member of the American Advertising Federation (AAF) of Montgomery

The American Advertising Federation is a nonprofit national advertising trade association that was established 114 years ago. They're headquartered in Washington, D.C. and branching off from the headquarters are 15 district operations across the nation. The mission of AAF states that they “protect and promote the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters”. Knowing the AAF mission statement and the importance of protecting and promoting the well-being of advertising, Inner Spark Creative was eager to become a member of this federation and get involved. Shortly after opening our agency, we officially became a member and are honored to be a part of The American Advertising Federation of Montgomery, also named a part of district number 7.

The Power of Video Marketing

In the fast-paced world of today, where social media is constantly growing and an abundance of information can be found at the click of a button, it is no wonder video is so popular. For one thing, video is an easy-to-digest format that gives our eyes a rest from the oversaturation of textual information online. According to the Digital Marketing Institute, the world reportedly watches 1 billion hours of YouTube social videos per day. These numbers may be surprising, but when you think about the evolution of social media images and videos, and how they have become the norm in not only day-to-day life, but in many marketing strategies as well, it is no wonder video content is so prevalent in our lives. Videos are convenient, easy to consume and they can appeal to the most dismissive buyers (those who don’t want to read text), leaving a company’s product or service ingrained in their customers mind. In order to remain competitive in this day and age there needs to be a general understanding of the power of video as a marketing tool.

Reasons for a rebrand

The marketplace is ever-changing and it's crucial for your brand to stay up to date with the changes. Rebranding is one way for a business to evolve and create an improved image while remaining true to their initial vision.


How do you know if your company needs that brand boost? Recognizing when it’s time to dust off the old and bring in some new ideas may seem difficult, but there are several signs to look for. Your target market might change or become uninterested, you may acquire new products that need more recognition through your brand, you may have to adapt to new competitors in the market, or perhaps it is simply time for a facelift. Whether you fit into one or more of these categories, it’s time to face the fact that your brand may need a revamp.

Get in touch with Inner Spark Creative

We would love to hear from you! Contact us today to discuss your marketing and learn how Inner Spark can help your business grow.