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Written by Emily Yates

“Search engine optimization” or SEO might sound a little intimidating if you are not familiar with it, but it certainly doesn't have to be. Essentially, SEO is the action of getting unpaid traffic from search engines. It is convincing the search engine that your site is the best one to display for a particular search.

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Written by Adeline Garren

There are many facets involved with running a business, which can become overwhelming to one person or team. It is not expected that you should be proficient in every single area of a business or you may simply lack time and resources to be able to execute everything effectively. This is when outsourcing can make your life much easier. Outsourcing allows you to you hire another company in a specialized field to help you with your own business growth. Outsourcing for different jobs can be very helpful, but especially when it comes to your web development. Your web design can affect your audience engagement and, ultimately, how much business your company attracts. Creating a website is not an easy task and allowing professionals in the field to help your company will yield the best results. At Inner Spark Creative, we are skilled at web development and can assist your company with this time consuming project, so can focus on other aspects of your business. Here are some reasons you should consider outsourcing for you web development needs.

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Written by Ann Mikell Stewart

When you think of all of the things you need to create or update for a business, new or old, a logo may not be number one on the list of priorities. We believe it should be. While thinking of logos, take some time to think about the ones that really stand out to you. It may be the Nike Swoosh, the iconic McDonald’s Golden Arches, or the traditional Coca-Cola font logo that comes to your mind. Think about why that logo stands out to you.

The truth is, a logo means more to your business than just helping customers remember you.

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Written by Adeline Garren

Your company voice is a part of all of your content for your brand. Advertisements, social media posts, and your website all showcase your company voice. It is important to create a cohesive and consistent voice for your company that is specific to your company beliefs and interests. This requires clear goals, personality, and teamwork to create a consistent voice. Your company voice is an element of your brand as a whole and creates a personal connection between your company and your clients. According to Segment’s 2017 State of Personalisation Report, just 22% of shoppers are satisfied with the level of personalisation they currently receive. This means many brands are failing to represent themselves in a way that actually inspires consumers to become loyal customers. By creating a voice that represents your company, you can create a loyal connection with your customers. Here are a few tips on how to create and use your company voice.

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Written by Ann Mikell Stewart

Everything man-made that you own, every product you see at the grocery store, every machine, every building is a product of design. The technology allowing me to type and for you to read this blog is because of design. The shirt you are wearing right now was designed, so was that spoon you used this morning to eat your cereal. Pretty crazy to think about, right? We live in a world of production, and with production, there has to be design.

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Written by Super User

Trends for marketing and advertising are constantly changing. A little less than ten years ago, advertising and marketing efforts were predominantly placed within traditional media outlets. These “traditional” outlets include: television, radio, print and billboards, to name a few. With the evolution of the internet and new technological devices taking over everybody’s daily life, marketers have needed to shift their focus from traditional media towards new media. Businesses need to remain well-informed and on the front foot when it comes to new, digital technology as the environment is rapidly changing. Businesses not only need to produce relevant, high quality content, but they also need to make sure it is distributed via the right channels to reach their desired audience. There are many trends currently making their debut in the world of marketing. We are going to look at a few of the key techniques, that we believe will continue to develop and be imperative in the marketing world within the next five years.

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