- Written by Tracey Moore
Instagram marketing is quickly becoming an essential part of business social media plans. With 800 million average monthly users, opting out of Instagram is hardly a choice. In fact, according to SproutSocial, 70.7% of businesses are active on Instagram, and 80% of Instagram users follow at least one business Instagram page. However, being active is only the first step.
Instagram did not succeed by becoming identical to every other existing social media platform, but instead by breaking the mold. So what exactly makes this social platform different from the rest? According to their mission, “Instagram is where visual expression inspires visible action,” Instagram is a place that allows businesses to move beyond the traditional tactics that might work for Facebook or print advertisements and reach their audience in a more authentic, personal way.
- Written by Tracey Moore
Auburn may seem like a small town to some, but take one look at the Auburn Chamber of Commerce and it’s easy to see that this city is bustling with new businesses, creative ideas, and goals for the future of the “Loveliest Village on the Plains.” Inner Spark Creative is proud to be an active member of the chamber, and to be a part of the business community they foster.
The Auburn Chamber of Commerce works with businesses in the area to strengthen the business community and environment by providing resources and leadership aimed at propelling the city forward. The staff is comprised of business owners and leaders in the community, while also calling upon students at Auburn University who make up such a prominent component of the market.
Here at Inner Spark, joining the chamber was a no-brainer. They offer countless resources, such as e-newsletters and young professionals workshops, in order to keep everyone up to date with the latest news and business happenings. As a company that works with so many local businesses, it is an honor to be a part of the chamber, given their similar focus on assisting the community in every possible way.
- Written by Megan Hajduk
We are very proud to say that Inner Spark Creative is an active member of the Opelika Chamber of Commerce! The chamber proudly supports local economic and business development for the city and has been active for nearly 75 years, hosting events, seminars, and building businesses in the city. Before they were even an official entity, the chamber began leading economic development in the community, dating back to 1910. As a local business, we support their mission to support and better the city of Opelika and Lee County.
- Written by Rachael Green
Hi there…or G’day!
My name is Rachael Green and I am the latest addition to the team at Inner Spark Creative. I am from Melbourne, Australia - a very long 9,595 miles from here.
My partner received a scholarship to study and play football for Auburn University, therefore I decided relocation and international experience would not only be a great professional opportunity, but also a great life experience! Plus I love traveling, so any excuse to see another part of the world. I am certain the team here thought it was a mistake when they received an application from Australia, but I am extremely grateful they gave me a chance to interview for the Account Coordinator role.
I graduated from RMIT University in Melbourne with a Masters of Communication. With over five years’ experience working in communications in the lifestyle and automotive space, I have lead successful above the line, digital and PR campaigns. I am fortunate enough to have worked with some great brands from both an agency perspective and client side. With a strong affinity for social media marketing, and having recently lead various marketing campaigns for global automotive brand, BMW, I not only have experience in running successful brand campaigns for established brands, but also in establishing and launching new brands to market.
- Written by Inner Spark Creative
Auburn city council elections are underway. When done correctly, Facebook ads are an effective and economic way to reach voters in specific neighborhoods. With this election coming up, Inner Spark is working on advertising campaigns and marketing plans for these candidates to use. Here at Inner Spark, we understand the process Facebook uses to approve or deny your ads.
Facebook recently announced a series of changes to how political advertisements run on its platform. One of the most recent changes is a screening process implemented to try to filter out any political ads from suspicious sources. Facebook stated that, “Any advertiser running election-related or issue ads who is located in or targeting people in designated countries must complete the authorization process required by Facebook.”
- Written by Jessie Johnson
Social Media has largely impacted the world in the past few years, and it continues to revolutionize the way individuals communicate with one another. Businesses have started taken advantage of websites like Facebook, Twitter, and Instagram to advertise and interact with their customers. These sites give businesses the opportunity to flourish by reaching and engaging with much larger audiences. This allows companies to build brand recognition and customer relationships, which are vital in today’s saturated society. There is no denying how powerful social media is and the impact is has on businesses.