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Written by Adeline Garren

Many businesses believe that quality goods or services will bring in customers naturally, and that over time their company will grow through word of mouth. This strategy may work in the short term for your business, but digital marketing has become the key to expanding a company’s audience and gaining new customers. In order to keep up with the growing number of small local businesses, digital marketing is a targeted and efficient way to stay relevant. The rise of digital marketing has allowed many small businesses to reach a wider, global audience and increase their business considerably.

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Written by Ann Mikell Stewart

Without information technology, or IT, computers would not run efficiently. Therefore, websites would not exist and in turn, neither would website development. While information technology is needed for web development to function, they are commonly thought of as the same thing. This is not the case. While both are important for a business, it is important to understand the difference to communicate and engage with the right people when reaching out for these services.

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Written by Adeline Garren

Social media has become an integral part of not only our everyday lives, but running and advertising a business effectively. According to Global Web Index, users spend 30% of their time online on social media platforms. Effective digital marketing requires reaching your audience where they already spend the majority of their time. Though every brand’s social media should be unique, if you are unsure where to begin, there are some core components that will help create a positive social media presence. Here are our 5 key elements to help you create a successful social media strategy.

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Written by Adeline Garren

How much does your website really affect your business? When creating any new business, or revamping an established one, websites are an important asset to gain new customers. Websites have become one of the most important aspects of any company to gain a following and to maintain a company image. The design of any website can make or break whether your target audience is interested in reading more or clicking away. According to Adobe, 38% of people will stop engaging with a website if the content/layout is unattractive.

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Written by Ann Mikell Stewart

Outsourcing for graphic design is one of the most necessary steps your business can take. Strengthening your brand can not only maintain your reputation but also make your company recognizable among others. Outsourcing will give you a team of professionals who will listen to what you want and create something unique to really engage with your audience.

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Written by Mollie Carter

There are multiple ways a marketing strategy can be beneficial to a business and its success. But first, what exactly does a marketing strategy entail and why is it so important? A marketing strategy is a business strategy that is employed in order to accomplish certain goals. The plan contains various objectives, strategies and tactics that are directly attributable to the specific goals the business wishes to achieve. Taking this first strategic step before engaging in other marketing services allows a company to go into extensive detail and thorough thinking before jumping into something that might not work. A marketing strategy often gives businesses a huge advantage and allows you to be one step ahead of your competitors. In a nutshell, a marketing strategy allows you to be proactive and strategically invest in marketing to gain success rather than reacting to market issues after they arise.

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