• The Latest from Inner Spark

The Importance of a Brand

As marketing trends evolve, it can be difficult to stay on top of the latest strategies. Developing a strong relationship with your customers is essential to the success of any business. Building your brand and creating strong brand awareness is our specialty. What is a Brand? A brand, in terms of marketing, is an identifiable mark of your company. Your brand is who you are, your beliefs, and your standards. When a potential client sees your brand, they should understand who you are, the...
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Advantages and Disadvantages of Paid and Organic Social

Marketers have acknowledged the importance of utilizing social media in marketing since it was created. Social media is a useful resource that allows your message to instantly reach millions of people simultaneously which is impossible to do with traditional marketing tactics. Although its significance is widely recognized, businesses often overlook the benefits of social media marketing . Because there are several types of social media and different platforms to choose from, businesses often...
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What are Micro-Moments and How Can You Use Them To Capture Your Audience

Marketing your product is a tricky thing to nail and needs to be done in a way that grabs your audience members’ attention. It is important to acknowledge the fact that your brand is not the center of your consumer’s world, and advertising is often seen as a nuisance to people who come across it. As technology continues to evolve, information overload has only become more and more prevalent. With endless amounts of material at our fingertips, it can be hard to pick and choose exactly what we...
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Peak Times to Post on Social Media for your Business

Social media has brought about extensive digital transformation by providing a place where people can connect instantly with brands, stay up to date on current events, and say whatever is on their minds. In 2021, businesses cannot simply post at any given time and expect high engagement. Instead, businesses need to take a more strategic approach due to the ever-changing algorithms on social media and the increased volume of posts. Brands and consumers are often operating at different times...
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Email Newsletters: How this Tactic can Benefit your Business

What is an Email Newsletter Based on current marketing trends, emails can seem behind the curb or outdated. Despite this perception, email newsletters have become an effective means of boosting branded content for your company. Essentially, email newsletters are mass emails that are used in scheduled marketing campaigns and are sent out to your mailing list. They can help build and maintain relationships with your audience to inform them of news, updates, or tips about your products or...
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Remarketing: What It Is and How to Use It to Your Advantage

Chances are that at some point after browsing multiple sites when shopping online, you have suddenly decided against buying that item you had sitting in your cart. Removing this item from your cart or just leaving it in the cart without purchasing it has positioned you to be susceptible to remarketing. If you then return to your personal social media accounts, you may receive an advertisement that showcases the very item you were looking at.
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Geofencing vs. Geo-framing: What is the difference?

While many people may be unfamiliar with the terms geofencing and geoframing, advertisers have been using these practices in recent years to create effective and personalized advertisements . Geofencing and geoframing are marketing techniques that effectively utilize tracking services to send targeted advertisements to people that physically enter a specific area. These are tactics that will often increase customer loyalty, provide an edge over your competition, and ultimately achieve a higher...
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The Benefits of Using a Marketing Agency

When it comes to marketing your business, it is important to consider your available options. A marketing agency can provide a number of benefits when it comes to advertising your business. Not every agency is the same, so if you’re considering partnering with an agency, it is important to make the right decision for you and your business. That is why we have compiled some of the benefits of working with an agency.
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Visual Search: What is it and how can you Leverage it?

Mobile shopping has become the new standard and norm for retail, with customers purchasing anything from new clothes to their weekly groceries through a quick, keyword search in a search engine. It is for this reason that visual search has skyrocketed in popularity over the last few years, with one of its most popular apps, Pinterest Lens, reporting 100% year-over-year user growth—and accounting for up to 600 million visual searches monthly.
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Content Marketing Trends of 2021

Digital content is constantly evolving in an effort to keep up with the ever-changing technological world. This means your marketing strategy has to work just as hard to stay up to date. Small changes are often made in content that can make it increasingly difficult to distinguish between the changing trends. However, 2021 has proven so far to be a year of major shifts in terms of the content that is produced and the trends that drive it. It can be challenging to produce successful content...
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ADA-Compliance: What Does it Mean for your Business?

From grocery shopping to scheduling your next doctor’s appointment, many people are able to accomplish just about anything by utilizing digital means. However, our accessibility to these services is not equal across all realms or for all people, namely, those with disabilities. As a result, the Americans with Disabilities Act has become increasingly aware of and concerned with how websites and other virtual spaces should perform in compliance with the ADA regulations. This has never been more...
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Social Commerce: Bringing Retail Directly to Your Clients

Social commerce is a $89.4 billion market right now and it’s projected to grow to $604.5 billion in just the next seven years. With such an easy way to enter the market, it’s an invaluable resource to incorporate into your business. Not only is it easy for your business to access and utilize, a large, all-encompassing age demographic participates in the use of social commerce. Moreso than other statistics that evaluate age demographics for other virtual industries, social commerce has a very...
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How to Determine Which Social Media Platform is Right for your Business

Finding the right social media platform can help market your business, but social media can also be ineffective if your business isn’t distinguishable from others. Defining your target audience and setting goals for social media posts will help you determine which media platform is best. Understanding your audience and the purpose for each platform will help your business discover its place on social media.
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Long-Form vs Short-Form Content: What is the Difference and When to Use One

Content quality is an integral factor in any digital marketing strategy. It establishes your credibility, reputation, and has a significant effect on your search engine rankings. Determining the best content for your brand is an important process that requires you to understand your target audience and the goals you want to accomplish.
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Personalized VS Non-Personalized Advertisements

Advertisements have always been an important part of gaining and maintaining customers for any business, but they are especially important in today’s digital world. Consumers are constantly bombarded with ads, making it hard for advertisers to create an advertisement that will stand out.
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Marketing Automation Software: What is it and How Can it Help Your Business

Marketing, when done well, encompasses many platforms and tactics in order to effectively reach your target audience and maximize conversions for your business. But, the implementation of a robust marketing plan takes lots of time and effort - often time we don’t have in an already busy day at work. So, wouldn’t it be nice to relax knowing that one, crucial component of your marketing strategy is automatically running for you?
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Apps that will Boost your Business

Social media platforms that focus more on messaging can be extremely beneficial for advertising your brand or business. These platforms offer an array of advertising opportunities that target and engage with customers in multiple ways.
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How AI Continues to Change Digital Marketing

Artificial Intelligence (AI) is revolutionizing the way businesses and consumers interact. While some people have concerns about the integration of AI into different sectors like social media and finances, the truth of the matter is that it is already heavily integrated into our daily lives. The assistance AI provides is unparalleled and will continue to grow in most industries, including digital marketing.
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How to Monetize your Social Media Channels

In today’s digital age, we all know how much importance a business's online media presence has. You may see influencers going to great lengths to gain a substantial following in hopes to gain revenue and sponsorships, but did you know it is possible to monetize moderate social channels?
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Tips for Creating a Successful Marketing Plan Post-Covid

Covid-19 has changed everyone's lives and has us all dreaming about getting “back to normal”. With that being said, it has also changed how businesses and brands market and advertise. We have never been so dependent on digital marketing as we are right now.
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Voice Search: How will it Affect SEO?

Devices like Amazon’s Alexa and Apple’s Siri are causing a rapid increase in the use of voice command. This could ultimately change the way Google implements Search Engine Optimization (SEO) due to the fact that people are relying on voice commands more, as speaking into a smart device is more convenient than typing. This behavior change is something that businesses need to be aware of and adapt their SEO strategy accordingly, to ensure they continue to rank well when people search on Google...
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Tips to better understanding your audience

Marketing is the art and science of targeting and retaining profitable customers. In order for your marketing strategies to be effective it is important to be sure that you are targeting the right customers, and in order to do so there are a few things you need to consider. The main thing to keep in mind when constructing a marketing strategy is understanding your audience’s needs and wants and the best ways to effectively approach them.
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Simple Ways to Increase Online Engagement

With the rise of social media, online engagement is more prevalent now more than ever. People are scrolling through a sea of content and advertisements every day on multiple platforms, which makes it easy for your brand’s content to get overlooked if you are not actively engaging with your audiences. Online engagement is a major component to making money, but building lasting relationships with your consumers and audiences without the sole intention of selling can help create brand loyalty...
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Social Media Trends for Your 2021 Marketing Strategy

2020 was a year of digital trial and error for many businesses. Along with the challenging landscape that companies were presented with, the integration of new social media platforms and the shift in the way we use them caused a whirlwind of change in the marketing world.
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Tips for mastering Instagram for business

With over 1 Billion users worldwide, Instagram is a social media platform that has the potential to bring your business new customers in 2021. It’s the perfect way to showcase your brand and target a more specific audience, while also getting in touch with your creative side. Here at Inner Spark Creative, we can help you create a content strategy that will have all your social media platforms engaging your audience while also looking outstanding.
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2020 Mobile Marketing and What It Means for 2021

As mobile device usage continues to rapidly increase, it has become evident that mobile marketing is essential and contributes significantly to a business's success. It is constantly evolving based on trends, consumer behavior and in 2020’s case, a pandemic. Mobile marketing became more crucial than before due to the population being confined indoors and using their mobile devices to do almost everything, virtually.
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Staying true to who you are: Brand Consistency

In today’s digital age, content creation has become something that is always evolving and is essential for branding a business. However, one thing that should never change is dependability. A business should always strive to ensure that their customers know who they are as a company and what they stand for. When you are constantly consistent with your brand, customers begin to put their trust in your business. This is when you begin to see loyal customers & brand retention increase. Here are...
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Your Email Marketing Checklist

Email marketing isn’t new, in fact, the number of businesses that utilize this marketing tactic is constantly increasing. While it may seem like an easy task to coordinate and construct a marketing email, it’s important to pay close attention to every aspect of your email and remember that whatever you publish will be seen by hundreds, if not thousands of eyes. With so many recipients, you have the potential to convert them from viewer to customer if the email is truly effective. Below is a...
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Pros and cons of AI in customer support

The idea of incorporating artificial intelligence into your business’s customer support can seem like an overwhelming and confusing task. But while the concept of artificial intelligence sounds like a futuristic service that only the most advanced technology companies should attempt to implement, that is far from the truth. When running a business that receives a noteworthy amount of customer support inquiries, the use of artificial intelligence can be beneficial for both those on the business...
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2021 Digital Marketing Trends

There is no doubt that we are all ready for 2020 to be over. Thankfully a new year is just around the corner, so it is time to catch up on all the new marketing trends that 2021 holds. With more businesses and individuals utilizing digital platforms this year, the effective ways to utilize them is ever-changing. Here are five marketing strategies to propel your business to 2021:
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Tips for Small Businesses: Getting the Most out of Social Media

It is no secret that people are spending more time on their phones, and a lot of that time is spent on social media apps. According to Pew Research , nearly three-quarters of American adults are on social media.
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Influencers: Are They Right for Your Brand?

Whether you like them or not, influencers seem to be here to stay. Coming in all shapes and sizes, the number of influencers on social media increase every day.
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So What is Auburn Advertising?

Auburn/Opelika is no doubt a special place to live and work. With various audiences and demographics to cater to, local businesses in the area are sure to succeed, right? Well with the help of marketing and advertising the answer to that question can be a yes!
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Staying Relevant in the World of Marketing

2020 has thrown nothing short of a curveball at everything, and that includes marketing. With change in the way that people interact, spend time in public and receive their information, the way that you utilize marketing should be examined.
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Content Curation vs. Content Creation

According to Hubspot , “content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company.” When you create content you are providing free and useful information to your audience. Making sure that you are taking the proper approach within your content marketing strategy is vital to your overall marketing strategy.
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Why Incorporating CSR Into Your Marketing is Important

Every type of business, whether small or large, needs a marketing strategy to be successful. Marketing strategies can differ depending on what goods and services companies are offering and how each company is trying to brand itself. However, there is one aspect of marketing that every company should incorporate into their strategy and that is corporate social responsibility.
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10 Trends in Digital Marketing

Everyday, new technologies and social media platforms are created, making it essential for your business to stay up-to-date with the latest trends. The digital marketing landscape is constantly evolving, and what worked last year will definitely not cut it in 2020 and beyond. If you don’t adapt, you will be left behind. Here are the top 10 trends in digital marketing you cannot ignore:
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5 Signs It Is Time For A Rebrand

Most things in life a person can outgrow. Whether it is clothes, people, their living space, it is human nature to keep changing and evolving with time. Your brand has a life too and is no different. Hubspot discusses the importance of this by stating how successful branding “gives your business an identity beyond its product or service. It gives consumers something to relate to and connect with”. Brands constantly should be reevaluated and redefined to ensure they are staying in tune with...
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Understanding Insights 101

If your company uses any social media platform or has its own website, you need to be able to comprehend and properly execute insights. Insights allow you to better understand your audience, find ways to improve your online presence and see how your company compares to its competitors. Insights can be extremely intimidating to the average Joe. If words such as analytics, impression or reach go over your head, keep reading!
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Why Having a Blog is Important for Your Company

Are you a small business trying to build your brand? Are you unsure how to direct more traffic to your website? A company blog can help resolve these problems. Give your employees a voice on your webpage and a chance to brag about your company. Blogs can be fun, informative and a great way to build your brand. There are plenty of topics to write about no matter your business. Provide your readers with helpful tips that make life easier.
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Why Is Your New Website Not Receiving Traffic?

So you have just launched a brand new website for your company, but after reading up on your analytics you realize your website traffic is not at the level you’d like it to be. You could have one of the best websites in your industry, but if you are not utilizing the correct tools within it, there are very little odds of potential customers finding your site. Think of your website as a house for your company, the framework is there, but if you don’t build a road to your house how are people...
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The Future of Influencer Marketing After COVID-19

COVID-19 has resulted in most people having to stay at home for the past couple of months. Due to this, digital has taken over. Whether it is being used to receive news updates, stay in touch with friends and relatives or, how most brands are using it, to sell products and services. Audiences want to receive communications digitally now, leading to a shift in influencer marketing. If you thought you were seeing a lot of it before, be prepared for major changes and increases in this area.
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Chatbots: Transforming Customer Service

Chatbots are artificial intelligence (AI) that simulate human conversation. They can also be known as digital assistants. But why are they important? Chatbots can be utilized in a company website or as a standalone app to answer customer questions with a series of programmed responses. They eliminate the need for someone to be sitting at a computer waiting for customer questions. Chatbots can be used on Facebook Messenger or Twitter and many standalone applications. They work in the same way...
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What is Geofencing and Does Your Company Need it

Are you looking for a new and modern way of stepping up your business’ advertisement game? Do you want to jumpstart your company’s sales and increase customer satisfaction and loyalty? Then it is time for you to participate in one of the fastest growing marketing trends in the world: Geofencing.
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COVID-19: How Brands Have Successfully Adjusted Ads

The year 2020 certainly took a turn with the spread of the coronavirus outbreak. Seemingly all aspects of life were affected and had to be adjusted in order to follow new social distancing and quarantine guidelines. Some of our favorite brands took a big hit as well, which opened up some interesting opportunities when it comes to advertising. With product sales taking a large dip, but an audience that is watching up to 60% more than usual from remaining inside, brands took varying approaches...
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Why the Heck Do Hackers Hack?

It has happened to us all. Whether it was your Facebook account or your work email, almost all of us have fallen victim to internet hackers. One of the first things that might pop into our mind after realizing the misfortune is “Why me?” but to a hacker, the question becomes “Why not you and thousands of other people like you?”
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Inner Spark Creative Launches Lee County Bounce Back Campaign

Eager to help your community bounce back? Lee County Bounce Back is Inner Spark Creative’s most recent initiative to give back to the community during these challenging times. Lee County has endured challenges and there is a long road ahead to recovery. You can help preserve the great place we all live in and love!
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LiMu Emu: Discussing Successful Ad Campaigns

Throughout the world companies are trying to come up with ad campaigns that raise brand awareness, boost sales numbers and ultimately increase the return on investment for their marketing efforts. There are many different strategies that are used, but brand characters have been an important aspect for several successful ad campaigns. Companies utilize these brand characters because people are instinctively drawn to characters in a story. Most of the time companies create a likeable character...
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Be Wary: Misleading Mail Pieces that Look Like a “Domain Renewal”

Digital marketing is an often overwhelming concept for a business as there are so many components to it. It is not uncommon for companies to hire a marketing agency to take care of this aspect of their business, as it can be better to leave your marketing strategy in the hands of experts who understand the landscape. This ensures you aren’t spending your marketing dollars in places where they are not going to be most effective, or, you aren’t accidentally convinced to pay for something you...
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What is local PR? Simple ways to use it effectively.

Due to the fact that public relations (PR) often gets a bad rap for “spinning the truth”, businesses - especially small businesses - are anxious about hiring someone to handle their PR. However public relations entails much more than that. In fact public relations can be defined as the management of communication between a company and their customers to create mutually beneficial relationships. PR is about making sure your brand's reputation, values, and products are known by your target...
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Tips to Successfully Add LinkedIn to Your Marketing Strategy

LinkedIn is a social media platform that is rapidly growing. According to LinkedIn, it can connect your brand with more than 450 million professionals across the globe. Easily mistaken as the Facebook of the professional world; LinkedIn is a platform more suitable for sharing business information and accomplishments, rather than socializing specifically.
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5 Digital Marketing Strategies and How to Implement Them

In the technological world that we live in today, almost everything has switched to digital and marketing is no exception. In the past fifty years, marketing has evolved from the traditional era, which included using billboards, flyers, pamphlets, newspapers, and radio to the digital era, which includes online channels such as social media, email, SEO, websites, etc.
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5 Content Marketing Tips

Content marketing is an essential part of marketing for businesses . Every business will have different strategies for content marketing. However, if successful, they will focus on providing relevant and useful content to customers and potential customers.
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The Benefits of Social Media for Your Brand

For most businesses, being present on social media is a must. However, you have to do social media right. It is better to choose two or three platforms and be active on them, rather than try to be present on all platforms but do a poor job. It is recommended to post at least once a day, however, posting more than once a day has been shown to be even more beneficial.
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Marketing for a Small Business

Marketing is an area of business that, while essential, can be difficult to understand especially for small businesses. Small businesses often have shortages in workers, money and time. This makes it hard to have a knowledgeable, dedicated, full-time marketing employee. Here at Inner Spark Creative, we are a full-service advertising agency that can assist with any and all marketing needs. These are our five essential tips to help your small business begin its effective marketing:
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What is SEO and Where To Begin?

“Search engine optimization” or SEO might sound a little intimidating if you are not familiar with it, but it certainly doesn't have to be. Essentially, SEO is the action of getting unpaid traffic from search engines. It is convincing the search engine that your site is the best one to display for a particular search.
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Why You Should Consider Outsourcing Your Web Development

There are many facets involved with running a business, which can become overwhelming to one person or team. It is not expected that you should be proficient in every single area of a business or you may simply lack time and resources to be able to execute everything effectively. This is when outsourcing can make your life much easier. Outsourcing allows you to you hire another company in a specialized field to help you with your own business growth. Outsourcing for different jobs can be very...
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How Important is a Logo for Your Business?

When you think of all of the things you need to create or update for a business, new or old, a logo may not be number one on the list of priorities. We believe it should be. While thinking of logos, take some time to think about the ones that really stand out to you. It may be the Nike Swoosh, the iconic McDonald’s Golden Arches, or the traditional Coca-Cola font logo that comes to your mind. Think about why that logo stands out to you. The truth is, a logo means more to your business than...
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The Importance of a Company "Voice"

Your company voice is a part of all of your content for your brand. Advertisements, social media posts, and your website all showcase your company voice. It is important to create a cohesive and consistent voice for your company that is specific to your company beliefs and interests. This requires clear goals, personality, and teamwork to create a consistent voice. Your company voice is an element of your brand as a whole and creates a personal connection between your company and your clients....
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Is Investing in Design Worth It?

Everything man-made that you own, every product you see at the grocery store, every machine, every building is a product of design. The technology allowing me to type and for you to read this blog is because of design. The shirt you are wearing right now was designed, so was that spoon you used this morning to eat your cereal. Pretty crazy to think about, right? We live in a world of production, and with production, there has to be design.
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What Marketers Should Expect In The Next Five Years

Trends for marketing and advertising are constantly changing. A little less than ten years ago, advertising and marketing efforts were predominantly placed within traditional media outlets. These “traditional” outlets include: television, radio, print and billboards, to name a few. With the evolution of the internet and new technological devices taking over everybody’s daily life, marketers have needed to shift their focus from traditional media towards new media. Businesses need to remain...
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Why Your Business Should Invest in Digital Marketing

Many businesses believe that quality goods or services will bring in customers naturally, and that over time their company will grow through word of mouth. This strategy may work in the short term for your business, but digital marketing has become the key to expanding a company’s audience and gaining new customers. In order to keep up with the growing number of small local businesses, digital marketing is a targeted and efficient way to stay relevant. The rise of digital marketing has allowed...
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Common Misconceptions: Web Development vs. IT

Without information technology, or IT, computers would not run efficiently. Therefore, websites would not exist and in turn, neither would website development. While information technology is needed for web development to function, they are commonly thought of as the same thing. This is not the case. While both are important for a business, it is important to understand the difference to communicate and engage with the right people when reaching out for these services.
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5 Key Elements for a Successful Social Media Strategy

Social media has become an integral part of not only our everyday lives, but running and advertising a business effectively. According to Global Web Index , users spend 30% of their time online on social media platforms. Effective digital marketing requires reaching your audience where they already spend the majority of their time. Though every brand’s social media should be unique, if you are unsure where to begin, there are some core components that will help create a positive social media...
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How Your Website Design Can Affect Your Business

How much does your website really affect your business? When creating any new business, or revamping an established one, websites are an important asset to gain new customers. Websites have become one of the most important aspects of any company to gain a following and to maintain a company image. The design of any website can make or break whether your target audience is interested in reading more or clicking away. According to Adobe , 38% of people will stop engaging with a website if the...
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Fundamental Graphic Design Terms To Help You When Outsourcing

Outsourcing for graphic design is one of the most necessary steps your business can take. Strengthening your brand can not only maintain your reputation but also make your company recognizable among others. Outsourcing will give you a team of professionals who will listen to what you want and create something unique to really engage with your audience.
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How A Marketing Strategy Can Help Your Business Succeed

There are multiple ways a marketing strategy can be beneficial to a business and its success. But first, what exactly does a marketing strategy entail and why is it so important? A marketing strategy is a business strategy that is employed in order to accomplish certain goals. The plan contains various objectives, strategies and tactics that are directly attributable to the specific goals the business wishes to achieve. Taking this first strategic step before engaging in other marketing...
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The Importance of a Strong Agency-Client Relationship

Relationships are the most fundamental aspect of any business. Without a mutually beneficial relationship there is no trust, and without trust there is no success. At Inner Spark we value each and every relationship. We strive to be more than a vendor: a partner. Instead of solely offering services, the agency aims to be a partner to the client, guiding the them through the various processes and keeping an open flow of communication as it happens. In a perfect world, a client/agency...
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Giving Back to the Auburn Community: Training the Next PR/Advertising Professionals

During at least one point during your educational or professional career, somebody had to take a chance on you, and that one chance hopefully helped push you to where you are today. The team at Inner Spark believes it is important to take time to invest in the up and coming professionals within the Auburn community, to share the skills and knowledge that come with working in a professional environment. Helping students at Auburn University learn and develop their advertising and public...
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How to Find the Right Channel to Effectively Reach Your Audience. Why is This Important?

As some social media users say, if you went somewhere and didn’t take a picture, did it actually happen? The same thing goes for posting on social channels, and if you post something and no one in your target audience saw it, did the post have any sort of effect? The short answer is no.
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Why is Public Relations Beneficial to Businesses?

It is easy for people to confuse public relations with advertising because they have similar qualities. Both share the same goals: promoting a product or service and making them seem as successful, honest, important, exciting or relevant as possible. But the paths to creating awareness are vastly different. Public relations is focused on raising your company’s authority through building and maintaining relationships and managing your company’s reputation. It is “earned” media and credibility,...
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Instagram: Boosting Your Bottom Line Without Breaking the Bank

Social media was originally created to provide a space for users to communicate, network, and make new friendships and maintain old ones. However, recently in the past few years, it has become a successful avenue for companies to advertise and grow their business as well. Facebook pioneered this frontier breaking out their advertising capabilities, but with the recent acquisition of Instagram, Instagram has become an extremely effective advertising platform for businesses of any size. Social...
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The Importance of Determining a Target Audience

When it comes to your business one of the first things you should look at is who you are trying reach. This is otherwise known as your target audience. A target audience is defined as the specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors. No one, neither small businesses nor large businesses, can afford to target...
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What is Reputation Management, and how can you Leverage it to Grow Your Business?

Every bit of information from a restaurant review on Yelp, a price comparison on Amazon, or a network saturated with advertisements on Google is available with a few taps of a button on the internet. Unlimited access to the internet makes it crucial for businesses to capitalize on their internet presence and pay keen attention to the benefits of reputation management. Before the internet, it was more difficult for unhappy customers and clients to make their experiences known. However, the...
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Inner Spark as a Member of the American Advertising Federation (AAF) of Montgomery

The American Advertising Federation is a nonprofit national advertising trade association that was established 114 years ago. They're headquartered in Washington, D.C. and branching off from the headquarters are 15 district operations across the nation. The mission of AAF states that they “protect and promote the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and...
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The Power of Video Marketing in Advertising

In the fast-paced world of today, where social media is constantly growing and an abundance of information can be found at the click of a button, it is no wonder video is so popular. For one thing, video is an easy-to-digest format that gives our eyes a rest from the oversaturation of textual information online. According to the Digital Marketing Institute, the world reportedly watches 1 billion hours of YouTube social videos per day. These numbers may be surprising, but when you think about...
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Reasons for a rebrand

The marketplace is ever-changing and it's crucial for your brand to stay up to date with the changes. Rebranding is one way for a business to evolve and create an improved image while remaining true to their initial vision. How do you know if your company needs that brand boost? Recognizing when it’s time to dust off the old and bring in some new ideas may seem difficult, but there are several signs to look for. Your target market might change or become uninterested, you may acquire new...
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Using Instagram to Reflect Your Brand

Why you? Instagram marketing is quickly becoming an essential part of business social media plans. With 800 million average monthly users, opting out of Instagram is hardly a choice. In fact, according to SproutSocial, 70.7% of businesses are active on Instagram, and 80% of Instagram users follow at least one business Instagram page. However, being active is only the first step. Why Instagram? Instagram did not succeed by becoming identical to every other existing social media platform, but...
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Community involvement: A member of the Auburn Chamber of Commerce

Auburn may seem like a small town to some, but take one look at the Auburn Chamber of Commerce and it’s easy to see that this city is bustling with new businesses, creative ideas, and goals for the future of the “Loveliest Village on the Plains.” Inner Spark Creative is proud to be an active member of the chamber, and to be a part of the business community they foster. The Auburn Chamber of Commerce works with businesses in the area to strengthen the business community and environment by...
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The benefits of being a member of the Opelika Chamber of Commerce

We are very proud to say that Inner Spark Creative is an active member of the Opelika Chamber of Commerce! The chamber proudly supports local economic and business development for the city and has been active for nearly 75 years, hosting events, seminars, and building businesses in the city. Before they were even an official entity, the chamber began leading economic development in the community, dating back to 1910. As a local business, we support their mission to support and better the city...
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Inner Spark welcomes Rachael Green

Hi there…or G’day! My name is Rachael Green and I am the latest addition to the team at Inner Spark Creative. I am from Melbourne, Australia - a very long 9,595 miles from here. My partner received a scholarship to study and play football for Auburn University, therefore I decided relocation and international experience would not only be a great professional opportunity, but also a great life experience! Plus I love traveling, so any excuse to see another part of the world. I am certain the...
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Local Political Advertising

Auburn city council elections are underway. When done correctly, Facebook ads are an effective and economic way to reach voters in specific neighborhoods. With this election coming up, Inner Spark is working on advertising campaigns and marketing plans for these candidates to use. Here at Inner Spark, we understand the process Facebook uses to approve or deny your ads. Facebook recently announced a series of changes to how political advertisements run on its platform. One of the most recent...
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Your Business on Social Media

Social Media has largely impacted the world in the past few years, and it continues to revolutionize the way individuals communicate with one another. Businesses have started taken advantage of websites like Facebook, Twitter, and Instagram to advertise and interact with their customers. These sites give businesses the opportunity to flourish by reaching and engaging with much larger audiences. This allows companies to build brand recognition and customer relationships, which are vital in...
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Your Brand is Much More than a Logo

When you think about some of your favorite products and brands, what comes to mind? Most likely you form an image in your head of what the product looks like, including what colors and images are associated with it. For example, think about La Croix sparkling water. You can probably spot them on the shelves a mile away in the grocery store because you recognize the branding they use: intricate designs mixed with colors that match the flavor, and a font that feels elegant and fancy.
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Why your business should be on social media?

Using social media as a marketing tool has become extremely important for businesses. Not only is social media a place for you to share important information, products or promotions, but it’s also a direct way for your company to interact and engage with your customers or potential customers. As of 2017, 81 percent of the U.S. population is on social media. There’s currently over 1.96 billion social media users, and that number is expected to grow to 2.5 billion by 2018 . It’s now more...
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9 Reasons Your Business Needs Local SEO Services

9 Reasons Your Business Needs Local SEO Services Do you want to improve your search engine rankings and bring awareness to your business' website? Then keep reading for 9 reasons you need local SEO Services. Wouldn't it be great if your local customers could find you at the exact moment they wanted your product?
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Your Social Media Campaign: Is It Beautiful or Boring?

It's not enough to have a social media campaign anymore, everyone does. To stand out from the crowd, it needs to be innovative and interesting. Here's how. The Pew Research Center estimates that around seven in 10 Americans use social media to connect with others, interact with brands, and share content. It's no wonder, then, that social media marketing has grown from a nice-to-have feature reserved only for tech-focused companies to a necessary component of almost every advertising campaign.
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8 Reasons to Hire a Professional Web Development Company

When you built your business, you built for success. So why would you settle for anything less when it comes to your business website? Too many business owners make the mistake of thinking that the DIY route will be more cost-effective and easier than hiring a web development company. In fact, the opposite is often true.
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When Agencies Compete, Clients Win!

Inner Spark Wins Gold This spring marked an important first for our agency. We were honored as the only agency in the Auburn/Opelika, Alabama area to receive an ADDY award at the 2015-2016 American Advertising Awards. We were presented with a Gold ADDY at the Montgomery-Selma chapter of The American Advertising Federation which also covers the Columbus, Georgia market area.
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To Intern or Not To Intern at an Advertising Agency

There are several key elements needed to help one find a job after college: a glowing resume, a well-written cover letter, and a decent grade point average. One element that some do not consider, however, is the significance of an internship. Some departments in college require internships as part of the curriculum; however, for they should encourage students to apply for them anyway. An internship is the perfect place for students to gain knowledge and experience in a particular business that...
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Having a Responsive Website is More Important Than Ever

Google has just moved responsive web design from "Important" to "Necessary" with their announcement that they are putting more weight on sites being mobile friendly. Google says the effect of this change will be "profound." What does this mean? If your site displays properly on all device types and sizes, you get a higher rank in Google search results. Google warned webmasters 2 months ago that this was coming (not a normal practice for Google) which tells us that it carries a lot of weight....
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Hyperbole in Marketing: Less Wow, More BOOM!

There are all kinds of ways to get people’s attention. Some ways – like lighting something large on fire – will get you noticed faster than others. On the other hand, a subtle, catchy jingle might become a persistent reminder to a listener of your message long after they have stepped away from your commercial. Each approach has its place, and its strengths. Regardless, securing the attention of your audience is the first step, and it should directly relate to the impression that you want to...
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Beware of Snake Oil Marketing Services

"Snake oil is an expression that originally referred to fraudulent health products or unproven medicine but has come to refer to any product with questionable or unverifiable quality or benefit. By extension, a snake oil salesman is someone who knowingly sells fraudulent goods or who is himself or herself a fraud, quack, charlatan, and the like." 1 In the business of marketing services, "Snake Oil" is still quite prevalent.
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Choosing the Right Advertising Medium 1: Ask the First Questions First

It is safe to say that we now have more potential choices for advertising media than at any time in the history of marketing. Most of the traditional channels now have their online analogues, and the audiences of either type are not necessarily the same. Due to their relative novelty, online marketing channels have been in demand for over a decade, and these channels continue to evolve as the Internet itself assumes new forms and functions. Which medium is the right choice for your marketing...
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SEO is Changing Because of Google Hummingbird

Search engine optimization (SEO) changes regularly just like everything else on the Internet. First it was all about having the right keywords and site description, then it was all about link building, but the latest focus of SEO is "Site Authority."
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You Need to Join the Shouting Match!

Perhaps the first question a business owner might ask, when considering advertising their business, is “Should I advertise at all?” Well, it is estimated that the average person receives between three and five thousand advertising messages per day. Given the huge volume of marketing that is going on out there, being heard above the crowd may seem like an uphill battle. But you can be sure that if you do not advertise, it will be by divine intervention that your business is found at all.
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We Know Your Type (and Our Type)

When I began my studies in design school, my ambition was to hone my skills in representing ideas visually, and by visually I meant “pictures, not words.” It was not until I was introduced to the aesthetics of typography that I gave any serious thought to the forms of letters, and what those forms might express, in addition to the words those letters might compose. It was during the process of choosing a font for a corporate identity that I was truly struck by the significance of typography. I...
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Get in touch with Inner Spark Creative

We would love to hear from you! Contact us today to discuss your marketing and learn how Inner Spark can help your business grow.