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Abstract illustration of SEO tactics driving website traffic and improving rankings.

Search engine listings are the phone book listings of today. Consumers used to flip through hundreds of pages but now just make a simple Google search to find businesses. Search Engine Optimization, or SEO , is a digital marketing strategy used to optimize your website so that search engines will understand it better and give you higher rankings. When people look up a specific product or service, SEO allows them to find you. The higher you rank in the results, the more likely you are to win their business. Now that you understand the significance of Search Engine Optimization, take a look at four SEO tactics that can be used to improve the online presence of your business.

1. On-page SEO

One of the easiest and most popular ways to boost your website’s visibility is through on-page SEO, also sometimes referred to as on-site SEO. It refers to changes you make on your webpage that positively impact the performance, especially content, and formatting. This tactic involves optimizing the elements that people, SEO analysts and casual visitors alike, can see when they pull up the site. On-page SEO includes title tags, meta descriptions, page content, URL structure, internal links, images, and keywords. It’s the HTML that’s read by a browser and search engine bots to ensure a website is in good shape to be presented to users. Thorough keyword research and a developed SEO strategy must be completed before improving on-page SEO performance!

2. Off-page SEO

You can think of off-page SEO as an online form of word-of-mouth referrals. Just as you may be more likely to visit a restaurant in town if you’ve heard multiple recommendations, Google gives a boost to sites with numerous mentions. Off-page SEO includes brand discussion, earned backlinks, online reviews, and digital public relations around the web. These external factors improve your website’s performance and influence your brand reputation by giving a sense of trustworthiness and relevance. A great first step to help your off-page SEO is by linking your website to your social media pages. While this action alone won’t rank your business higher in a search, this can lead to behaviors that act as an external ranking factor to improve its performance.

3. Technical SEO

The foundation for your optimization efforts, technical SEO refers to optimizing and improving the backend of your site to improve search rankings. It works to ensure your website is structured in a way that’s compatible with search engines to crawl, interpret, and index. If this is not the case, your website will not rank high even if you have one of the best reputations in the area! While technical SEO can be classified as a subset of on-page SEO, it focuses more on the structure to improve performance across the board. Developers can analyze your website at a code level, dig into the server setup, and do a test of page speed, loading time, and accessibility to see how your technical SEO can be improved.

4. Local SEO

No matter the size of your business, you can dominate your local market by taking advantage of local SEO. This tactic focuses on optimizing your website and online presence for local search, so it’s critical to use local SEO if your business has a brick-and-mortar or serves a specific geographic area. As organic search engine visits continue to be dominated by smartphone devices, consumers are able to find products and services nearby, get map directions, and call businesses directly. One local SEO technique is to ensure you have correct, detailed, up-to-date information on your Google Business Profile to increase rankings and visibility. By performing well for localized searches in your specific industry, you can drive people to your website or physical location. If you search for “marketing agency in Auburn AL,” you would notice that our company is one of the top results. We have the tools and expertise to harness local SEO to our advantage, which we also offer to our clients.

How Inner Spark Creative Can Help

Our experts have been working with search engine optimization since its inception in the 1990s. Inner Spark Creative can apply leading-edge SEO strategies for your website to ensure your business is more visible to search engines and more findable by your prospects. All of our designs and website aspects are built to follow SEO best practices and rank as high as possible. We can help increase your pipeline of traffic, leads, and sales by getting your business listed where most of the traffic occurs. We start with keyword research and then create a strategy tailored to facilitate the achievement of your goals and target the keywords that will provide the most value to your business and get you more customers. By utilizing the best tools to monitor traffic and rankings and constantly looking for improvements, Inner Spark Creative stays on the cutting edge of the SEO field. Contact us today for superior search engine optimization strategies, insights, and results.

About the Author...
Inner Spark Creative Interns
Inner Spark Creative Interns
Inner Spark Creative is proud to foster the next generation of digital media experts through our comprehensive internship program. Our interns, primarily sourced from Auburn University, bring fresh perspectives and innovative ideas to our projects. As part of their hands-on learning experience, they contribute valuable content to our platform, demonstrating the skills and knowledge they've acquired. Inner Spark Creative is committed to contributing to the education and professional development of our interns, preparing them for successful careers in digital media and beyond.

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