Why this page? Writers and marketers often need hard numbers to cite. Below you’ll find verified, up-to-date SEO statistics with sources—organized for fast scanning and easy linking.
Key takeaways
- Google holds 89.83% global search share (Aug 2025).[1]
- Top 3 organic results capture ~68.7% of clicks on typical Google SERPs in 2025.[2]
- Zero-click searches surged to ~69% in May 2025 after AI Overviews, and average ~83% zero-click when AIO appears on a query.[3][4]
- 80.6% of online adults report using a search engine in the last month; search remains the #1 channel for brand discovery globally.[5]
- Google.com averages ~83B visits/month (Mar–May 2025) and drives ~20% of traffic to the top 10k sites.[5]
- 96.55% of pages get no organic traffic from Google (large-scale Ahrefs study).[6]
- AI Overviews appeared on ~13.1% of queries (US desktop) in March 2025, up from 6.5% in January.[7]
Google organic CTR by ranking position (2025)
Average click-through rate per position on a “standard” Google SERP:
| Organic position | CTR |
|---|---|
| #1 | 39.8% |
| #2 | 18.7% |
| #3 | 10.2% |
| #4 | 7.2% |
| #5 | 5.1% |
| #6 | 4.4% |
| #7 | 3.0% |
| #8 | 2.1% |
| #9 | 1.9% |
| #10 | 1.6% |
Note: When a featured snippet or AI Overview occupies the top slot, CTR for the first organic result typically ranges ~38.9–42.9% (snippet/AIO) and ~23.7% if a local pack is present. Top three organic results collectively capture ~68.7% of clicks.
Source: First Page Sage (meta-analysis), May 2025.[2]
Zero-click searches & AI Overviews (AIO)
- Zero-click share rose from ~56% to ~69% between May 2024 and May 2025 following Google’s AI Overviews rollout.[3]
- Across all queries, Similarweb reports ~60% median zero-click when AIO is not present, and an average ~83% zero-click when AIO is present.[4]
- ~13.1% of queries (US desktop) triggered AI Overviews in March 2025, up ~2x from January 2025.[7]
Sources: Similarweb analysis and industry coverage; Semrush AIO study.[4][3][7]
How people use search in 2025
- 80.6% of online adults report using a search engine in the past month (global).[5]
- Search engines remain the top channel for brand discovery, reaching more than one in three online adults worldwide, and are also the #1 destination for product research (more than half of online adults).[5]
- Google.com averaged ~83B monthly visits (Mar–May 2025) and accounts for ~20% of traffic to the top 10k websites, underscoring its central role in the web’s referral ecosystem.[5]
Source: DataReportal Global Statshot (July 2025), citing GWI, Similarweb, and Semrush data.[5]
Content competition benchmarks
- 96.55% of pages get zero organic traffic from Google (analysis of ~14B pages).[6]
Source: Ahrefs large-scale study (Dec 2023).[6]
Copy-ready stats (quick cite)
- Google global share: 89.83% (Aug 2025).[1]
- CTR #1 organic: 39.8% (2025).[2]
- Top 3 organics: 68.7% of clicks.[2]
- Zero-click share: ~69% (May 2025); ~83% when AIO shows.[3][4]
- Search use: 80.6% of adults used a search engine in the past month (global).[5]
- Google.com visits: ~83B per month (Mar–May 2025); ~20% of top-site traffic.[5]
- Pages with no Google traffic: 96.55%.[6]
- AI Overviews prevalence: ~13.1% of queries (US desktop, Mar 2025).[7]
Sources
- StatCounter Global Stats — Search Engine Market Share, Aug 2025
- First Page Sage — Google Click-Through Rates by Position (May 2025)
- Search Engine Roundtable (reporting Similarweb) — Zero-click grew to ~69% (Jul 3, 2025)
- Similarweb — Zero-Click Searches & Impact; ~83% zero-click when AIO present (May 22, 2025)
- DataReportal — Digital 2025 July Global Statshot (search usage, brand discovery, Google traffic)
- Ahrefs — 96.55% of pages get no Google traffic (Dec 2023)
- Semrush — AI Overviews impact & prevalence (Mar 2025)
