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Marketing team strategizing post-COVID plan, focusing on digital transition and customer empathy.

Covid-19 has changed everyone's lives and has us all dreaming about getting “back to normal”. With that being said, it has also changed how businesses and brands market and advertise. We have never been so dependent on digital marketing as we are right now.

Here at Inner Spark Creative , we are experts on all things Digital Marketing, making us the go-to people for post-covid marketing strategy advice. Let us help you create successful marketing and ad campaigns in 2021 that will launch your brand to places it has never been before. Here are some tips and tricks to allow your business to create a successful ad campaign post-covid.

Move your Focus to Online

With the lack of face-to-face interaction in 2020, we have seen a dramatic shift towards digital marketing. One of the key factors to having successful marketing post-covid is to give attention to all your online platforms. Making online marketing a top focus is an important ingredient to success in today’s current digital environment.

Digital marketing offers an abundance of opportunities to engage with potential customers from all over the globe, and it can broaden your reach. Just because there is a lack of face-to-face interaction doesn't mean that there has to be a lack of engagement with your audience. Offering creative options such as videos, quizzes, or polls can allow you to present information to your following a new and fun way that is both exciting and engaging.

Start with Empathy

This past year has been challenging for many of us, and has presented a number of challenges for people. A great marketing strategy to keep in mind post-covid is to start with empathy for your customers. Approach your customers through marketing that shows that you understand what they are going through and are here to help. Consider approaching advertising in a way that showcases how your product or service can help the customer or make their life better. Being intentional and empathetic in your marketing efforts will allow your business/brand to stand out among others and gain your brand credibility. Gaining trust is a crucial step to successful marketing during post-pandemic life, so be transparent and genuine with your marketing strategies.

Explore New Things

Trying out new things is what continues to grow the world of marketing. Maybe that means introducing your brand to a new online platform, or maybe it means utilizing a new feature on a platform you are already familiar with. Don’t be afraid to get creative! Experiment with new types of content and new engagement methods and just see how your audience responds. Exploring new platforms and tactics is a great way to draw in new customers as well as engage current ones, and by doing so you may just find a new strategy that works best for your business.

Expect the Unexpected

This past year has shown us all that things can change in just the blink of an eye. So, one thing to keep in mind in relation to marketing post-covid is to expect the unexpected. In this digital age where trends and strategies are constantly changing, just be aware that there is no accurate depiction of what the future holds. So, focus on current trends and the functionality of your brand. Experiment with those new platforms and strategies and work to gain the confidence that your business can recognize and handle anything unexpected that comes your way.

Optimize for Better Results

One of the biggest factors of successful marketing is optimization. Obviously, if you are spending money on marketing you want to make sure that it is efficient which is where marketing optimization comes into play. Marketing Optimization is when you take a look at all your marketing efforts/campaigns/advertisements and decide which ones to keep running and which ones to not based on their performance and success. Here is a list of things you need to do to start evaluating your own marketing:

  • Collect Data
  • Analyze data to gather insights
  • Base marketing campaigns and strategies around data gathered
  • Repeat frequently

Creating and developing marketing strategies is difficult enough on its own, but especially with the unstable conditions of today. Inner Spark Creative will work as your partner to determine the best next steps for your business or organization. We specialize in creating effective and impactful marketing and advertising for our clients that will excel your brand. Contact us today to get started!

About the Author...
Inner Spark Creative Interns
Inner Spark Creative Interns
Inner Spark Creative is proud to foster the next generation of digital media experts through our comprehensive internship program. Our interns, primarily sourced from Auburn University, bring fresh perspectives and innovative ideas to our projects. As part of their hands-on learning experience, they contribute valuable content to our platform, demonstrating the skills and knowledge they've acquired. Inner Spark Creative is committed to contributing to the education and professional development of our interns, preparing them for successful careers in digital media and beyond.

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