Dive into our curated collection of insightful articles, where we unravel the latest trends, strategies, and creative inspirations shaping the dynamic world of advertising.
Illustration depicting the metaverse concept with virtual reality elements, highlighting its impact on digital interaction and future technologies.

As technology advances, there are many more realities that have been created than most may realize. While marketing aspects like cohesive marketing are very important, it is also important to be well-versed in the changing world and technological advancements to ensure your marketing strategy is the best it can be. At Inner Spark, we stay updated on these advancements so you don’t have to. Continue reading to learn what the metaverse is and why it matters to marketing.

What is a Metaverse?

Metaverse is a word used to describe a virtual reality. This has become a new form of communication that many people use. Originally, the term metaverse was coined by author Neal Stephenson in his 1992 novel, Snow Crash. In the novel, the metaverse is referred to as a digital world. However, most experts view the multiverse as a 3D internet. You are able to create your own avatar and interact with other people’s avatars. Some people argue the metaverse is not even real yet and believe it will be real when people have a single location they could live in. So what do we know about these different realities and what is actually considered a metaverse?

Different Types of Realities

Virtual Reality: A virtual reality shuts off the real world and creates a virtual reality in front of your eyes. In order to experience virtual reality, you will need a headset that will allow you to fully immerse yourself in this world.

Augmented Reality: Augmented reality is a mixture of both virtual and real-world reality. Therefore, your real-world remains your central experience and is augmented by details from a virtual reality.

Mixed Reality: A mixed reality allows you to be immersed in both real and virtual reality at the same time.

Extended Reality: An extended reality is when both technologies are used together. Therefore, augmented and virtual realities are blended together. By blending these realities together, we are able to create hybrid learning experiences between virtual and face-to-face learning.

Metaverse: Similar to virtual reality, a metaverse is accessible at any time. They can be used for many purposes, and there is much more to be learned about.

Metaverse in Gaming

The metaverse is far more than just video games. While the gaming world has adopted the metaverse quickly, there is more to it. There are many games where the metaverse allows you to become your character. There is a video game called Second Life, which allows people to truly live in the metaverse simulation. In this game, you are able to eat, shower, and do whatever you would in your normal day-to-day life. Many experts even believe that the metaverse will allow you to take it to the next level and buy land, host parties, and get married to other avatars in these simulations.

Metaverse in the Future

Many people wonder what the future of the metaverse entails. Due to its high-value projection, it is seen to be a major part of growing the digital economy. Experts expect the metaverse will be used mostly for education even though it is currently being seen as the future of entertainment. Experts agreed a metaverse education would be a better experience than doing school over Zoom. With the evolution of the metaverse, we might be seeing different marketing strategies for these digital worlds. Will the metaverse become the new Instagram ? It’s hard to tell as of right now, but staying current with digital trends will ensure your digital strategies will not be behind the times.

Inner Spark Creative

Inner Spark Creative is a local advertising agency in Auburn, Alabama . We strive to be more than a vendor and always a partner. As experts in our field, we are able to guide your business in the right direction whether that is in rebranding or boosting your marketing. Contact us today to schedule a free consultation.

About the Author...
Inner Spark Creative Interns
Inner Spark Creative Interns
Inner Spark Creative is proud to foster the next generation of digital media experts through our comprehensive internship program. Our interns, primarily sourced from Auburn University, bring fresh perspectives and innovative ideas to our projects. As part of their hands-on learning experience, they contribute valuable content to our platform, demonstrating the skills and knowledge they've acquired. Inner Spark Creative is committed to contributing to the education and professional development of our interns, preparing them for successful careers in digital media and beyond.

Take the Next Step

We would love to learn more about your business and what challenges you need help with. Get in touch today.