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For many of us, imagining life without social media might be hard. It has become a part of most people’s lives due to the many benefits it brings. Whether you’re a business or an individual, there is a social media platform available for you. These programs have changed the way companies are able to do advertising and helped countless people connect with others. Even if you’re new to the world of social media, it’s easily accessible and pretty simple to understand. While all social media has seen growth over time, these four platforms are currently the fastest growing in 2022.

TikTok

With over one billion monthly users, this app is no stranger to the world of social media marketing. TikTok has grown over 40% throughout the past year, becoming the most downloaded app in 2021. The platform originally became popular among younger users because of its dance challenges and comedy sketches, but it has started to catch the attention of advertising agencies due to its increased number of views. Most videos posted on the app only last up to one minute, which makes it quick and easy for sharing information.

Today, there’s a wide variety of audiences who use the platform, and TikTok’s algorithm provides you with videos that match your interests so you don’t have to scroll endlessly to find something appealing. The majority of users state that they use the app to find funny and relatable content, which is what companies are beginning to produce. The ads you create and post encourage interaction among viewers and creators who will help your brand or business gain exposure. Simple and fast to use, this social media platform shows no signs of slowing down and continues to help companies advertise.

Instagram

Instagram is another platform that has continued to grow over the years, with a broader audience compared to TikTok. With a 32% growth rate over the past year, it continues to be many people’s go-to for connecting and sharing content. The ads shared on Instagram tend to be less intrusive and more appealing to all audiences, offering the opportunity to engage or scroll on. Furthermore, companies have the option to cross-post on other platforms for even more exposure.

A unique aspect of this platform is the special features you can add to your Instagram Story or post. Graphics and filters give companies the chance to have fun with their content and catch the attention of users. Thanks to the Explore Page, which displays content based on your likes and interests, Instagram has also helped with small business exposure and is a great way to introduce your company to bigger advertising agencies or creators. This app has proven to be beneficial for businesses and continues to draw in more and more users each year.

YouTube

YouTube is, by far, the most popular video platform online, with 2.6 billion users once a month as of 2022. You’re not required to have an account in order to watch its videos, and they can even be found through Google search, giving it more exposure than many other forms of social media. Speaking of Google, YouTube lands itself right behind them as the second most used search engine on the internet, which is what attracts many companies when it comes to advertising. With a 29% rate of growth recently, it continues to positively impact the world of digital marketing .

Businesses are able to embed YouTube videos on their websites and are more likely to be found through Google. Social media marketing has seen drastic growth because of this platform since it was first introduced in 2005. Due to the amount of time it has been around, it tends to be more reliable and its content remains available, no matter how much time has passed. With 65% of people being visual learners, using videos to market your content is promising and has been very effective.

LinkedIn

This platform may not be your first thought when it comes to social media because of its narrow range of users, but it helps them connect with like-minded people in their industry. Using LinkedIn for business and marketing has been proven to increase your credibility and give you exposure to highly educated and skilled individuals. Many people go to this platform to strengthen their network and discover companies that align with their interests.

Incoming professionals can show their interest in companies by connecting and mentioning them in posts. It has had a growth rate of 28% over the past year due to its ability to provide businesses with proper exposure and form connections. This platform has helped many individuals start their careers and discover new and old brands.

How We Can Help

At Inner Spark Creative , we strive to find the best marketing strategies for our clients. Social media plays an especially important role in advertising and we will help you determine which platforms may be the most beneficial for your business. Our team is passionate about what we do and knowledgeable about the industry, so you’re guaranteed a helpful and personable experience. For more information, feel free to contact us through our website or call 334-826-7502.

About the Author...
Inner Spark Creative Interns
Inner Spark Creative Interns
Inner Spark Creative is proud to foster the next generation of digital media experts through our comprehensive internship program. Our interns, primarily sourced from Auburn University, bring fresh perspectives and innovative ideas to our projects. As part of their hands-on learning experience, they contribute valuable content to our platform, demonstrating the skills and knowledge they've acquired. Inner Spark Creative is committed to contributing to the education and professional development of our interns, preparing them for successful careers in digital media and beyond.

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