We hate to brag, but... Here are just a few of the businesses that we have helped to grow and how we were able to craft a strategy to achieve their goals.
Holland Homes
The Challenge:
Desire to Grow
Holland Homes is a local home builder that prides themselves on being a trustworthy, professional construction service that is small enough to care, and big enough to handle all client needs with excellence. When we first met Holland Homes, they had aspirations to exponentially grow, however felt the existing marketing assets and services in place needed improvement if they wanted to generate more business.
The Solution:
A Solid Foundation
Holland Homes’ values separate them from their competition. This is why they needed a website that was not only beautiful, but was also robust enough to showcase all their unique offerings. Once a well-functioning website was built as a foundation for their business, we could then work on the next elements of their marketing campaign.
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Web Development
Whether arriving via a social ad, search result or word of mouth, all Holland Homes clients visit the company’s website along the customer journey. We created a beautiful website that functioned flawlessly on all devices. We focused on their vision for the website and made sure that vision came to fruition.
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SEO
Upon completion of the brand new Holland Homes website, we needed to help them increase their website ranking in search engine search results. Our expertise in SEO improved their ranking and their internet presence tremendously, ensuring that when people search for home building services, they are likely to find and consider Holland Homes.
The Results:
More Web Traffic, More Growth
The new website not only looks great and is a successful resource for potential clients to browse, but it is also now used as a sales tool in client meetings by the team to help generate conversions. The significant jump in search ranking results is also attributable to the increase in web traffic and therefore the continuing growth of the business.
Liberty Properties
The Challenge:
Connecting in the Digital Age
Liberty Properties is a boutique property management company in Auburn, and owns all of its residential, office and retail rental properties. Liberty Properties specializes in Auburn apartments for rent, therefore their key target audience is university students. In a digitally well-connected town such as Auburn, Liberty Properties needed assistance on how to best communicate with this tech savvy audience and generate interest in student rentals.
The Solution:
A Strong, Targeted Brand Voice
Defining a brand’s voice can help strengthen connections with customers and consumers. We established a unified social media management and advertising strategy for Liberty Properties, combining messaging and aesthetic visuals that were relatable to students in order to resonate with the target audience.
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Organic Social Media Management
In a digital era, it’s imperative to establish your business within the social space. This shows you’re authentic and serves as another brand touchpoint before a purchase decision is made. We used social media management to increase brand loyalty, word of mouth and viral reach among prospects for Liberty Properties.
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Social Media Advertising
Social ads facilitated dialog between Liberty Properties and students who were likely moving in the near future. To complement this, we also remarketed via digital ads to people who had recently visited the company’s website. This allowed us to speak to a qualified audience who were further down the consideration funnel and nearly ready to make a rental decision.
The Results:
More Reach, More Tenants
In 2017, Liberty Properties’ social reach (Facebook) increased by 3,146%. They are now a credible and well established company in the social sphere. This has also assisted with word of mouth among students. Facebook ad campaigns during key leasing periods effectively reach students and help fill all properties.
Ben Franklin Plumbing
The Challenge:
Raising Search Rank
As a service industry business, Ben Franklin understands their fate is determined by their Google ranking. Now the Yellow Pages has become redundant, if anybody needs a plumber, they will search for one online. This is why it is so important to be not only found, but be one of the top results on Google. Ben Franklin needed to improve and strengthen their ranking on Google to ensure they were a top result when people were searching.
The Solution:
A Dual Approach: SEO & SEM
In order to achieve this and obtain a high number of clicks when people are researching plumbing options - SEO services, complemented by SEM services both needed to be implemented in order to get the best results for the business.
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Search Engine Optimization
In order to commence SEO work and help Ben Franklin climb search rankings we identified all relevant search terms that were getting the most traffic and focused on growing their ranking for those terms with onsite, offsite and local SEO.
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Search Engine Marketing
It is widely known that SEO work is a long term endeavor and results do not occur overnight. With this in mind, and the fact they wanted results fast, we recommended supplementing the SEO work with a Google Ad campaign to enhance their Google presence and maximize lead opportunities.
The Results:
Stable Top 5 Rank for Search Terms
Ben Franklin Auburn’s average rank rose from 31 to 2 across all targeted keywords. All targeted search terms have now achieved a stable top 5 result. Given the success they have seen with the Auburn market, similar strategies are being implemented in multiple other markets to increase their presence and capitalize on opportunities.
Auburn Turf & Pest Control
The Challenge:
Establish A Brand From The Beginning
Auburn Turf & Pest Control was a brand new business, needing to break into the local market and stand out from competitors. The business came to us well ahead of launch as they knew they needed to develop an identity and establish a presence in order to be successful.
The Solution:
Build Upward From Core Values
Inner Spark built a strong creative identity, keeping all core values in mind. We also developed messaging and unique selling points with the client in order to ensure the local business clearly conveyed their points of difference. Clear communication of their values and mission helps the business when being compared to other franchise companies or local competitors.
Services
Brand Identity
A business name can be strong, but it is even stronger when paired with an authentic mark. Auburn Turf & Pest Control came to us with a business name in mind and then handed the creative license over to our experts. After much research and exploration of creative direction, palettes and fonts, the result was a beautifully curated mark, unlike any others in town, that had the ability to live in any channel.
Services
Web Development
As a service industry business, Auburn Turf & Pest Control knew that in order to be found and to look credible, they needed a great website. With a newly established color scheme and brand identity, we could translate this into a website design and provide information on what sets this business apart. A website is the hub of your wheel and the foundation of your online reputation and presence - it is mandatory in the age of technology.
The Results:
A Brand That Stands Above
Inner Spark distinguished Auburn Turf & Pest Control as a local business whose brand identity is engaging and relevant to the service that is provided. We successfully combined both shield and grass elements, producing a colorful and strong mark for the new business ahead of its launch. To complement the brand identity, the new website ensured Auburn Turf & Pest Control could be found online, given nearly all service industry requests stem from online research.
Aspire to Give
The Challenge:
Introduce A New Service To The Public
Aspire to Give was our client’s brand new philanthropic endeavor: an educational resource for people who want to be intentional in their giving. This is not the type of organization that can be easily conveyed or quickly gain traction. Aspire to Give needed an identity and supporting materials in order to grow, educate the target audience and make the nonprofit a credible resource.
The Solution:
Be A Partner On The Journey to Launch
Working with the client from the ground up, Inner Spark needed to take all concepts and ideas and turn them into a reality. We have worked as their in-house marketing team, consulting Aspire to Give on any creative and communication necessities.
Services
Brand Identity
A fun and relatable identity needed to be created for Aspire to Give to ensure that the nonprofit could clearly serve as a resource for those with a giving heart as they embark on a life of giving back. The result was a logo that the client loved and that perfectly represented what the organization stands for: meaningful fulfillment by giving.
Services
Web Development
With an extensive amount of content and information that needs to be conveyed, Inner Spark worked with Aspire to Give to develop an appealing website that clearly conveyed information and was user-friendly.
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Collateral & Design
Aspire to Give is an educational resource, so we helped our client decipher the best ways to communicate with various target audiences and make the complex world of “giving” relatable. We have created many engaging presentations, posters, workbooks and even a character to help narrate Aspire to Give’s story. We displayed the information in a clear manner that aligns with the company’s brand standards.
The Results:
A Great Start As A Trusted Resource
Aspire to Give is continuing to evolve and develop, advancing philanthropy through donor-focused education, social innovation, collaboration, and advocacy. Its founder has successfully conducted workshops for professionals and become a philanthropist in residence for Auburn University. Aspire to Give has also published a book - providing more opportunity to reach and communicate with a wider audience.
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