We hate to brag, but… here are just a few businesses that we have helped grow and crafted effective strategies to achieve their goals.
SiO2
The Challenge:
Outgrowing A Narrow Reputation
SiO2 is an international materials science company with over 50 years of successful container innovation for life science and consumer goods. After expanding their product line, the evolution of new business lines continued. They quickly realized that their brand did not reflect the new direction of the company. Inner Spark was tasked with re-branding SiO2 and their sub-brand, Synergy Tube, in order to create a cohesive brand suite that aligns with their mission.
The Solution:
Expand the Brand to Fit the Reality
Inner Spark collaborated alongside SiO2 to establish the image they wanted to project to their consumers. We explored different colors to find the right shade of purple with pink and blue hues that best resembled the chemical reaction that takes place during the SiO2 plasma coating process. After rebranding SiO2 and Synergy Tube, we redeveloped both websites to complement their new brand guidelines.
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Brand Identity
A brand extends far beyond a logo. We walked through SiO2’s values and goals to establish what they wanted their customers to remember them for. SiO2 places a high emphasis on innovation, quality, and customer delight, and we made sure to exemplify those aspects when creating their new identity.
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Web Development
A niche company like SiO2 needs to convert users from their website, and without a state-of-the-art website, they are unable to successfully do that, meaning making a new website was crucial. Inner Spark worked with SiO2 to create a website that was informative yet easily digestible despite the complex scientific terminology. Using the established brand guidelines, we also created a website for Synergy Tube to ensure brand consistency.
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Product Identity
Not only did Inner Spark establish a new brand identity for SiO2, we also created a product identity for their sub-brand Synergy Tube. Together, we discussed what perception the product should give customers and positioned the overall concept and branding in-line accordingly. To ensure consistency, the branding reflected elements of its parent brand, SiO2, while still being unique enough to showcase its offering and stand-alone in-market.
The Results:
Wider Audience, Growth of Market Share
SiO2’s stronger brand identity and improved website won them the appeal of a wider audience which allows them to successfully market their product on an international level. Inner Spark's efforts aligned their image with their scale, ultimately assisting them with a $143 million U.S. and Canadian contracts they won to produce Si02’s state-of-the-art, patented primary packaging platform for storing novel COVID-19 vaccines and therapeutics. With these contracts, SiO2 has continued to expand their commercial operations and be a leader in their segment.
Agri-B
The Challenge:
Adapt Digital Presence to Attract New Business
Agri-B is an Albany-based agri-business technologies company. Proudly serving the Southeast for over 50 years, their information and website design was outdated and on a failing platform. Although they have many loyal customers, Agri-B was in need of an update to continue to attract and acquire new customers.
The Solution:
Meet Potential Customers Where They Are
Inner Spark worked with Agri-B to develop a mobile-first website on a new platform. By reworking existing information into a user-friendly format and including new content to improve aesthetics, we were able to create a website that was much more attractive than the previous design.
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Web Development
The internet is typically where the first interaction between business and consumer occurs. For this reason, having an engaging and user-friendly website is vital to the growth of a company. Inner Spark worked with Agri-B to create an engaging and informative website. This website allows consumers to easily see the services that Agri-B offers, and the simple and modern look is much more attractive than the previous. Having a new website will help Agri-B to attract more business from the online marketplace.
The Results:
A Better Experience for Customers
Since the launch of their new website Agri-B has received positive feedback from their users about how easy it is to use and navigate. Agri-B is a happy client and hopes to convert new business from the website, in addition to their current business.
Holland Homes
The Challenge:
Desire to Grow
Holland Homes is a local home builder that prides themselves on being a trustworthy, professional construction service that is small enough to care and big enough to handle all client needs with excellence. When we first met Holland Homes, they had aspirations to grow exponentially but felt the existing marketing assets and services in place needed improvement if they wanted to generate more business.
The Solution:
A Solid Foundation
Holland Homes’ values separate them from their competition. This is why they needed a website that was not only beautiful but was also robust enough to showcase all their unique offerings. Once a well-functioning website was built as a foundation for their business, we could then work on the next elements of their marketing campaign.
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Web Development
Whether arriving via a social ad, search result or word of mouth, all Holland Homes clients visit the company’s website along the customer journey. We created a beautiful website that functioned flawlessly on all devices. We focused on their vision for the website and made sure that vision came to fruition.
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SEO
Upon completion of the brand new Holland Homes website, we needed to help them increase their website ranking in search engine search results. Our expertise in SEO improved their ranking and their internet presence tremendously, ensuring that when people search for home building services, they are likely to find and consider Holland Homes.
The Results:
More Web Traffic, More Growth
The new website not only looks great and is a successful resource for potential clients to browse, but it is also now used as a sales tool in client meetings by the team to help generate conversions. The significant jump in search ranking results is also attributable to the increase in web traffic and therefore the continuing growth of the business.
Liberty Properties
The Challenge:
Connecting in the Digital Age
Liberty Properties is a boutique property management company in Auburn that owns all of its residential, office, and retail rental properties. Liberty Properties specializes in Auburn apartments for rent, therefore, their key target audience is university students. In a digitally well-connected town such as Auburn, Liberty Properties needed assistance on how to best communicate with this tech-savvy audience and generate interest in student rentals.
The Solution:
A Strong, Targeted Brand Voice
Defining a brand’s voice can help strengthen connections with customers and consumers. We established a unified social media management and advertising strategy for Liberty Properties by combining messaging and aesthetic visuals that were related to students in order to resonate with the target audience.
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Organic Social Media Management
In a digital era, it’s imperative to establish your business within the social space. This shows you’re authentic and serves as another brand touchpoint before a purchase decision is made. We used social media management to increase brand loyalty, word of mouth, and viral reach among prospects for Liberty Properties.
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Social Media Advertising
Social ads facilitated dialog between Liberty Properties and students who were likely moving in the near future. To complement this, we also remarketed via digital ads to people who had recently visited the company’s website. This allowed us to speak to a qualified audience who were further down the consideration funnel and nearly ready to make a rental decision.
The Results:
More Reach, More Tenants
In 2017, Liberty Properties’ social reach (Facebook) increased by 3,146%. They are now a credible and well established company in the social sphere. This has also assisted with word of mouth among students. Facebook ad campaigns during key leasing periods effectively reach students and help fill all properties.
Ben Franklin Plumbing
The Challenge:
Raising Search Rank
As a service industry business, Ben Franklin understands their fate is determined by their Google ranking. The Yellow Pages have become redundant. If anybody needs a plumber, they will search for one online. This is why it is so important to not only be found but be one of the top results on Google. Ben Franklin needed to improve and strengthen their ranking on Google to ensure they were a top result when people were searching.
The Solution:
A Dual Approach: SEO & SEM
In order to achieve this and obtain a high number of clicks when people are researching plumbing options SEO services complemented by SEM services needed to be implemented in order to get the best results for the business.
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Search Engine Optimization
In order to commence SEO work and help Ben Franklin climb search rankings, we identified all relevant search terms that were getting the most traffic and focused on growing their ranking for those terms with onsite, offsite, and local SEO.
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Search Engine Marketing
It is widely known that SEO work is a long-term endeavor, and results do not occur overnight. With this in mind and the fact they wanted results fast, we recommended supplementing the SEO work with a Google Ad campaign to enhance their Google presence and maximize lead opportunities.
The Results:
Stable Top 5 Rank for Search Terms
Ben Franklin Auburn’s average rank rose from 31 to 2 across all targeted keywords. All targeted search terms have now achieved a stable top 5 result. Given the success they have seen with the Auburn market, similar strategies are being implemented in multiple other markets to increase their presence and capitalize on opportunities.
Auburn Turf & Pest Control
The Challenge:
Establish A Brand From The Beginning
Auburn Turf & Pest Control was a brand new business, needing to break into the local market and stand out from competitors. The business came to us well ahead of launch as they knew they needed to develop an identity and establish a presence in order to be successful.
The Solution:
Build Upward From Core Values
Inner Spark built a strong creative identity, keeping all core values in mind. We also developed messaging and unique selling points with the client in order to ensure the local business clearly conveyed their points of difference. Clear communication of their values and mission helps the business when being compared to other franchise companies or local competitors.
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Brand Identity
A business name can be strong, but it is even stronger when paired with an authentic mark. Auburn Turf & Pest Control came to us with a business name in mind and then handed the creative license over to our experts. After much research and exploration of creative direction, palettes, and fonts, the result was a beautifully curated mark, unlike any others in town, that had the ability to live in any channel.
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Web Development
As a service industry business, Auburn Turf & Pest Control knew that in order to be found and to look credible, they needed a great website. With a newly established color scheme and brand identity, we translated this into a website design and provide information on what sets this business apart. A website is the hub of your wheel and the foundation of your online reputation and presence - it is mandatory in the age of technology.
The Results:
A Brand That Stands Above
Inner Spark distinguished Auburn Turf & Pest Control as a local business whose brand identity is engaging and relevant to the service that is provided. We successfully combined both shield and grass elements, producing a colorful and strong mark for the new business ahead of its launch. To complement the brand identity, the new website ensured Auburn Turf & Pest Control could be found online, given nearly all service industry requests stem from online research.
Aspire to Give
The Challenge:
Introduce A New Service To The Public
Aspire to Give was our client’s brand new philanthropic endeavor: an educational resource for people who want to be intentional in their giving. This is not the type of organization that can be easily conveyed or quickly gain traction. Aspire to Give needed an identity and supporting materials in order to grow, educate the target audience, and make the nonprofit a credible resource.
The Solution:
Be A Partner On The Journey to Launch
Working with the client from the ground up, Inner Spark needed to take all concepts and ideas and turn them into a reality. We have worked as their in-house marketing team, consulting Aspire to Give on any creative and communication necessities.
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Brand Identity
A fun and relatable identity needed to be created for Aspire to Give to ensure that the nonprofit could clearly serve as a resource for those with a giving heart as they embark on a life of giving back. The result was a logo that the client loved and that perfectly represented what the organization stands for: meaningful fulfillment by giving.
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Web Development
With an extensive amount of content and information that needs to be conveyed, Inner Spark worked with Aspire to Give to develop an appealing website that clearly communicated information and was user-friendly.
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Collateral & Design
Aspire to Give is an educational resource, so we helped our client decipher the best ways to communicate with various target audiences and make the complex world of “giving” relatable. We have created many engaging presentations, posters, workbooks, and even a character to help narrate Aspire to Give’s story. We displayed the information in a clear manner that aligns with the company’s brand standards.
The Results:
A Great Start As A Trusted Resource
Aspire to Give is continuing to evolve and develop, advancing philanthropy through donor-focused education, social innovation, collaboration, and advocacy. Its founder has successfully conducted workshops for professionals and become a philanthropist in residence for Auburn University. Aspire to Give has also published a book - providing more opportunity to reach and communicate with a wider audience.
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