Aspire to Give was our client’s brand new philanthropic endeavor: an educational resource for people who want to be intentional in their giving. This is not the type of organization that can be easily conveyed or quickly gain traction. Aspire to Give needed an identity and supporting materials in order to grow, educate the target audience, and make the nonprofit a credible resource.
Working with the client from the ground up, Inner Spark needed to take all concepts and ideas and turn them into a reality. We have worked as their in-house marketing team, consulting Aspire to Give on any creative and communication necessities.
A fun and relatable identity needed to be created for Aspire to Give to ensure that the nonprofit could clearly serve as a resource for those with a giving heart as they embark on a life of giving back. The result was a logo that the client loved and that perfectly represented what the organization stands for: meaningful fulfillment by giving.
With an extensive amount of content and information that needs to be conveyed, Inner Spark worked with Aspire to Give to develop an appealing website that clearly communicated information and was user-friendly.
Aspire to Give is an educational resource, so we helped our client decipher the best ways to communicate with various target audiences and make the complex world of “giving” relatable. We have created many engaging presentations, posters, workbooks, and even a character to help narrate Aspire to Give’s story. We displayed the information in a clear manner that aligns with the company’s brand standards.
Aspire to Give is continuing to evolve and develop, advancing philanthropy through donor-focused education, social innovation, collaboration, and advocacy. Its founder has successfully conducted workshops for professionals and become a philanthropist in residence for Auburn University. Aspire to Give has also published a book - providing more opportunity to reach and communicate with a wider audience.