Auburn Turf & Pest Control was a brand new business, needing to break into the local market and stand out from competitors. The business came to us well ahead of launch as they knew they needed to develop an identity and establish a presence in order to be successful.
Inner Spark built a strong creative identity, keeping all core values in mind. We also developed messaging and unique selling points with the client in order to ensure the local business clearly conveyed their points of difference. Clear communication of their values and mission helps the business when being compared to other franchise companies or local competitors.
A business name can be strong, but it is even stronger when paired with an authentic mark. Auburn Turf & Pest Control came to us with a business name in mind and then handed the creative license over to our experts. After much research and exploration of creative direction, palettes, and fonts, the result was a beautifully curated mark, unlike any others in town, that had the ability to live in any channel.
As a service industry business, Auburn Turf & Pest Control knew that in order to be found and to look credible, they needed a great website. With a newly established color scheme and brand identity, we translated this into a website design and provide information on what sets this business apart. A website is the hub of your wheel and the foundation of your online reputation and presence - it is mandatory in the age of technology.
Inner Spark distinguished Auburn Turf & Pest Control as a local business whose brand identity is engaging and relevant to the service that is provided. We successfully combined both shield and grass elements, producing a colorful and strong mark for the new business ahead of its launch. To complement the brand identity, the new website ensured Auburn Turf & Pest Control could be found online, given nearly all service industry requests stem from online research.