As a service industry business, Ben Franklin understands their fate is determined by their Google ranking. The Yellow Pages have become redundant. If anybody needs a plumber, they will search for one online. This is why it is so important to not only be found but be one of the top results on Google. Ben Franklin needed to improve and strengthen their ranking on Google to ensure they were a top result when people were searching.
In order to achieve this and obtain a high number of clicks when people are researching plumbing options SEO services complemented by SEM services needed to be implemented in order to get the best results for the business.
In order to commence SEO work and help Ben Franklin climb search rankings, we identified all relevant search terms that were getting the most traffic and focused on growing their ranking for those terms with onsite, offsite, and local SEO.
It is widely known that SEO work is a long-term endeavor, and results do not occur overnight. With this in mind and the fact they wanted results fast, we recommended supplementing the SEO work with a Google Ad campaign to enhance their Google presence and maximize lead opportunities.
Ben Franklin Auburn’s average rank rose from 31 to 2 across all targeted keywords. All targeted search terms have now achieved a stable top 5 result. Given the success they have seen with the Auburn market, similar strategies are being implemented in multiple other markets to increase their presence and capitalize on opportunities.