Liberty Properties is a boutique property management company in Auburn that owns all of its residential, office, and retail rental properties. Liberty Properties specializes in Auburn apartments for rent, therefore, their key target audience is university students. In a digitally well-connected town such as Auburn, Liberty Properties needed assistance on how to best communicate with this tech-savvy audience and generate interest in student rentals.
Defining a brand’s voice can help strengthen connections with customers and consumers. We established a unified social media management and advertising strategy for Liberty Properties by combining messaging and aesthetic visuals that were related to students in order to resonate with the target audience.
In a digital era, it’s imperative to establish your business within the social space. This shows you’re authentic and serves as another brand touchpoint before a purchase decision is made. We used social media management to increase brand loyalty, word of mouth, and viral reach among prospects for Liberty Properties.
Social ads facilitated dialog between Liberty Properties and students who were likely moving in the near future. To complement this, we also remarketed via digital ads to people who had recently visited the company’s website. This allowed us to speak to a qualified audience who were further down the consideration funnel and nearly ready to make a rental decision.
In 2017, Liberty Properties’ social reach (Facebook) increased by 3,146%. They are now a credible and well established company in the social sphere. This has also assisted with word of mouth among students. Facebook ad campaigns during key leasing periods effectively reach students and help fill all properties.