Medical Arts Eye Clinic & Optical is both an ophthalmologist and optical shop. Like many medical practices, Medical Arts wanted to grow the number of first-time patients they were seeing each month, but they had another goal as well. They knew there was untapped revenue potential in their optical retail sales, and needed help reaching people likely to buy designer eye-wear.
Since 2016, we’ve planned and executed an integrated marketing plan for Medical Arts Eye Clinic. Each tactic worked towards one or both of their objectives - growing new patients and increasing retail revenue. This plan included a new website, SEO, and several types of digital advertising.
Medical Arts needed a website that achieved many things at once. It needed to present information on ophthalmology and eye care services, as well as details and brands offered on the retail side. The website needed to be appealing and easy to use for a wide range of audiences, particularly college students and retirees.
Medical Arts Eye Clinic not only needed a new website, but they also needed their site to come up in local search results for their keywords. Prior to partnering with Inner Spark, they were completely unranked for nearly all of their desired search terms. Before long, they were not only ranked, but they climbed to #1 on Google for their highest value keywords.
In additional efforts to drive traffic to their new website, we have used a variety of digital ads over the years. We have used Geofencing, Google Display, and Social ads to push retail promotions. We have also used these digital tactics seasonally for times of year that are prime for new patients, like back to school. These efforts supplement the driving force of SEO for the practice. That way, in these peak seasons, Medical Arts Eye Clilnic is not only findable by the desired audience, but we’re preemptively getting them in front of the audience too.
At the start of our relationship, Medical Arts aimed to grow both new patients and retail revenue. Through our planning and targeting of digital tactics, we have enabled them to continuously meet those goals year after year. Since working with Inner Spark, new patient intake has grown by 20%, online appointment bookings have increased by 80%, and optical sales gross receipts have doubled.