SiO2 is an international materials science company with over 50 years of successful container innovation for life science and consumer goods. After expanding their product line, the evolution of new business lines continued. They quickly realized that their brand did not reflect the new direction of the company. Inner Spark was tasked with re-branding SiO2 and their sub-brand, Synergy Tube, in order to create a cohesive brand suite that aligns with their mission.
Inner Spark collaborated alongside SiO2 to establish the image they wanted to project to their consumers. We explored different colors to find the right shade of purple with pink and blue hues that best resembled the chemical reaction that takes place during the SiO2 plasma coating process. After rebranding SiO2 and Synergy Tube, we redeveloped both websites to complement their new brand guidelines.
A brand extends far beyond a logo. We walked through SiO2’s values and goals to establish what they wanted their customers to remember them for. SiO2 places a high emphasis on innovation, quality, and customer delight, and we made sure to exemplify those aspects when creating their new identity.
A niche company like SiO2 needs to convert users from their website, and without a state-of-the-art website, they are unable to successfully do that, meaning making a new website was crucial. Inner Spark worked with SiO2 to create a website that was informative yet easily digestible despite the complex scientific terminology. Using the established brand guidelines, we also created a website for Synergy Tube to ensure brand consistency.
Not only did Inner Spark establish a new brand identity for SiO2, we also created a product identity for their sub-brand Synergy Tube. Together, we discussed what perception the product should give customers and positioned the overall concept and branding in-line accordingly. To ensure consistency, the branding reflected elements of its parent brand, SiO2, while still being unique enough to showcase its offering and stand-alone in-market.
SiO2’s stronger brand identity and improved website won them the appeal of a wider audience which allows them to successfully market their product on an international level. Inner Spark's efforts aligned their image with their scale, ultimately assisting them with a $143 million U.S. and Canadian contracts they won to produce Si02’s state-of-the-art, patented primary packaging platform for storing novel COVID-19 vaccines and therapeutics. With these contracts, SiO2 has continued to expand their commercial operations and be a leader in their segment.