Case Studies
See what we have done for some of our clients.
Ben Franklin Plumbing
The Client:
Trusted Plumbing Experts with a Strong Local Presence
Ben Franklin Plumbing of Auburn and Opelika provides dependable residential and commercial plumbing services backed by the reputation of a national brand. Known for their prompt service and “punctual plumber” guarantee, the company needed a digital presence that matched their reliability and generated a steady flow of high-quality local leads.
The Challenge:
Attract More Qualified Leads & Streamline Conversion
While the brand enjoyed a strong offline reputation, its outdated website wasn’t keeping up. Visitors had trouble accessing essential service details or requesting assistance quickly. To drive more qualified leads—particularly for emergency plumbing—the business also needed a more effective way to track form submissions, all while staying consistent with national brand guidelines.
The Strategy:
Create a Conversion-Focused Website Backed by Local SEO and Ads
Inner Spark Creative developed a targeted growth strategy:
- Build a modern, mobile-optimized site that clearly communicates services
- Improve user experience to reduce friction for emergency contact
- Implement SEO to increase rankings for plumbing-related searches in East Alabama
- Launch a paid ad strategy to complement organic traffic and capture high-intent leads
- Optimize forms for speed, clarity, and data capture
Execution Highlights:
Website Overhaul + SEO + Paid Ads Integration
We delivered:
- A fully responsive website designed to convert visitors into leads
- Clear service descriptions for residential, emergency, and commercial work
- On-page SEO aligned to local keywords with structured content hierarchy
- Google Ads campaigns targeting homeowners in key zip codes
- Improved contact and scheduling forms with integrated tracking
The Results:
Consistent Lead Growth from Organic and Paid Channels
Ben Franklin Auburn’s average keyword rank improved from 31 to 2 across all targeted terms, all of which now hold stable top 5 positions. Following this success in the Auburn market, similar strategies are being rolled out in other locations to expand their presence and capitalize on new opportunities.
- Dramatic increase in form submissions from local homeowners
- Improved keyword rankings for high-value search terms
- Paid ads producing cost-effective emergency plumbing leads
- Site performance optimized for mobile and voice search
- The company now enjoys a reliable, ongoing source of web-driven business
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