Case Studies

See what we have done for some of our clients.

BREDA Pest Management

Background:

Reputation Disconnect: Well-Regarded Pest Company Struggles for Online Visibility

BREDA Pest Management, one of the most prominent pest control businesses in the Southeast's largest metro region, had a severe digital challenge. Despite their excellent long-standing reputation, BREDA was almost invisible in Google's search results for pest management. For years, their marketing efforts were rooted in traditional media, leaving their digital presence underdeveloped and their potential online market untapped.

Reputation Disconnect: Well-Regarded Pest Company Struggles for Online Visibility
The Challenge:

Missed Digital Opportunity: Lack of SEO Hinders Growth Potential

The main hurdle for BREDA was their near-absence in search engine results, which is vital for all service providers. This lack of online visibility was the direct result of years of neglect of search engine optimization (SEO) and digital marketing methods. Their reliance on traditional advertising tactics had left them struggling to compete where consumers seek home services - search engines - where rank will make or break a company.

Missed Digital Opportunity: Lack of SEO Hinders Growth Potential
The Solution:

Strategic Rebranding: Rebuilding Digital Marketing to Boost Search Rankings

Inner Spark Creative redesigned BREDA’S digital marketing approach, focusing on building a strong SEO presence. The website is optimized for relevant search phrases with significant visitor potential. Inner Spark also added fresh creative for Google Display and print ads to complement and amplify their SEO efforts.

Strategic Rebranding: Rebuilding Digital Marketing to Boost Search Rankings
The Results:

Swift Turnaround: New SEO Strategy Delivers Dramatic Rank Improvements

The impact of the new SEO plan was both rapid and remarkable. Within just 60 days, BREDA vaulted from page 4 to page 1 of Google search results for their primary keyword. This monumental surge in rankings was a major win, drastically improving their digital visibility to match their premier brand status.

Swift Turnaround: New SEO Strategy Delivers Dramatic Rank Improvements
Looking forward:

Sustaining Market Dominance: Continued Digital Optimization and Expansion

BREDA Pest Management's SEO efforts are ongoing, with continued success in improving ranks for additional important phrases while retaining first-page ranks for primary keywords. The business's growth trajectory is strong, with plans to open new locations each year. Inner Spark Creative's approach not only addressed BREDA’S immediate visibility issues but also created the groundwork for long-term digital development and market leadership.

Sustaining Market Dominance: Continued Digital Optimization and Expansion

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