Name: Outstanding Results for Our Clinic
Item: Inner Spark Creative
Rating: 5
Author: Josh Stevens

Medical Arts Eye Clinic

The Client:

Full-Spectrum Eye Care & Optical Retail in Auburn, Alabama

Medical Arts Eye Clinic & Optical is a hybrid practice offering both ophthalmology services and luxury eyewear retail. With a diverse customer base—ranging from college students to retirees—they serve patients across East Alabama. They partnered with Inner Spark Creative to reach new audiences, modernize their marketing, and build sustainable growth across both the medical and retail sides of their business.

The Challenge:

Increase First-Time Patients & Luxury Optical Sales

Medical Arts needed to grow appointment bookings while boosting in-store traffic for their designer eyewear offerings. Their old website didn’t perform well on mobile, lacked modern appeal, and was invisible in local search. Their SEO and digital ads were failing to reach the right audience, costing them valuable traffic and conversions across both service lines.

The Solution:

A Holistic Marketing Strategy for Dual-Purpose Growth

Since 2016, Inner Spark Creative has provided Medical Arts with an integrated digital strategy designed to meet both clinical and retail goals. We built a foundation for success through:

A professionally redesigned website
Comprehensive local SEO
Targeted digital advertising

Each tactic worked together to help Medical Arts achieve consistent, measurable growth.

A Holistic Marketing Strategy for Dual-Purpose Growth

Digital Advertising:

Targeted Campaigns for Retail & Seasonal Pushes

To supplement organic traffic, we ran digital ad campaigns across:

Google Display
Social platforms
Geofencing technology

These were used to promote eyewear sales, seasonal health checkups, and back-to-school initiatives. Ads were timed to align with high-conversion periods and carefully geotargeted to reach likely buyers and patients.

Targeted Campaigns for Retail & Seasonal Pushes

SEO Strategy:

Climbing from invisible to #1 on Google

Before partnering with Inner Spark, the clinic wasn’t ranking for its most valuable keywords. We:

Performed a full SEO audit
Optimized metadata, headings, and structure
Created new content for service pages and local search
Built long-term strategies to grow and defend rankings

Within months, they reached the top of Google’s local search results for ophthalmology and eye care terms.

Web Design & Experience:

Built for Trust, Clarity & Conversion

We designed a mobile-first Joomla site that:

Presented eye care services and retail brands clearly
Catered to patients and shoppers alike
Made appointment booking easy across devices
Reflected the professional and upscale image of the clinic
The site continues to serve as a strong conversion point for all traffic sources.

The Results:

Sustained Growth in New Patients & Optical Revenue

The integrated approach has delivered consistent, impressive outcomes:

New patient intake up 20%
Online appointment bookings up 80%
Optical sales gross receipts doubled

Medical Arts thrived across both practice areas, with a strategy that evolved seasonally, responding to data and testing.

Sustained Growth in New Patients & Optical Revenue

Our Clients Say it Best

Testimonial

Josh Stevens
Director, Medical Arts Eye Clinic & Optical

“Inner Spark built our optical business and keeps us in business with new appointments. Since working with them, we’ve doubled optical sales gross receipts, and ophthalmology services have increased revenue by 20%. Thanks to the digital ads, we have grown online appointment bookings by 80%.”